Advertising professionals' uses and perceptions of A. C. Nielsen syndicated television ratings part 2



Advertising salesmanship

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003325260 / 1992-04-02
Date of Publication:
April 11, 1991
Date of Creation:
1991
Title:
Advertising salesmanship : student workbook / Arnold A. DeLuca.
Copyright Note:
C.O. correspondence.
Description:
1 v.
Number of similar titles:
1
Copyright Claimant:
Arnold A. DeLuca, 1939-
Names:
Arnold A. DeLuca 1939-

Advertising is talking to strangers and getting strangers to talk to you

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003341397 / 1992-06-10
Date of Publication:
May 8, 1992
Date of Creation:
1992
Title:
Advertising is talking to strangers and getting strangers to talk to you.
Copyright Claimant:
Harold K. Douthit, 1927-
Names:
Harold K. Douthit 1927-

Advertising injury

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003415231 / 1992-09-28
Date of Publication:
September 15, 1992
Date of Creation:
1992
Title:
Advertising injury : a comprehensive review of the old and new coverage / by Marshall A. Lerner.
Basis of Claim:
New Matter: updating.
Number of similar titles:
1
Copyright Claimant:
Marshall A. Lerner, 1941-
Names:
Marshall A. Lerner 1941-

Advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003424774 / 1992-10-26
Date of Publication:
October 14, 1992
Date of Creation:
1992
Title:
Advertising : how to stretch your advertising budget / Morgan Eugene Clayton, Aliza McCracken.
Description:
1 v.
Variant title:
Advertising : how to stretch your advertising budget
Other Title:
Stretching your advertising budget
Copyright Claimant:
Morgan Eugene Clayton, 1955-
Notes:
Cover ti.: Stretching your advertising budget.
Names:
Morgan Eugene Clayton 1955-
Aliza McCracken

Advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003474902 / 1993-02-01
Date of Publication:
January 7, 1993
Date of Creation:
1992
Title:
Advertising : concepts, strategies, and issues / Edd Applegate, Sharon Brock, Joseph Pisani, Eric Zanot.
Description:
1 v.
Variant title:
Advertising : concepts, strategies, and issues
Copyright Claimant:
Kendall/Hunt Publishing Company
Names:
Eric Zanot
Joseph Pisani (2 documents)
example document: I'm leavin' it all up to you
Sharon Brock (1 documents)
example document: I give it all to thee
Edd Applegate (9 documents)
example document: Personalities and products

Copyrights records by Applegate, Edd

Kendall/Hunt Publishing Company (6802 documents)
example document: Forage management in the north

Copyrights records by Kendall/Hunt Publishing Company

Advertising supplement research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003497791 / 1993-03-01
Date of Publication:
February 22, 1993
Date of Creation:
1993
Title:
Advertising supplement research : a case study of the Newsweek 1992 winter health & fitness supplement : a research report from Newsweek.
Basis of Claim:
New Matter: additions.
Description:
1 v.
Other Title:
Advertising supplements
Copyright Claimant:
Newsweek, Inc.
Notes:
Add. ti.: Advertising supplements: how well do they work?
Names:
Newsweek, Inc. (778 documents)
example document: Newsweek

Copyrights records by Newsweek, Inc.

Advertising and the politics of public persuasion in France, 1900-1939

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003523665 / 1993-02-16
Date of Publication:
December 15, 1992
Date of Creation:
1991
Title:
Advertising and the politics of public persuasion in France, 1900-1939.
Description:
Microfiche.
Copyright Claimant:
Marjorie Anne Beale, 1961-
Names:
Marjorie Anne Beale 1961-

Advertising agency

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003564369 / 1993-10-05
Date of Publication:
September 20, 1993
Date of Creation:
1993
Title:
Advertising agency.
Edition:
3rd ed., completely rev. and expanded.
Series:
Entrepreneur business guide ;
Imprint:
Irvine, CA : Entrepreneur Group, c1993.
Description:
Sheets (228 p.)
Number of similar titles:
9
Similar Title:
Advertising agency management
Other Title:
Entrepreneur business guide ; no. 1223
Copyright Claimant:
Entrepreneur, Inc. d.b.a. Entrepreneur Group
Names:
Entrepreneur Group

Copyrights records by Entrepreneur Group

Entrepreneur, Inc. (46 documents)
example document: Entrepreneur Magazine presents Window washing service.

Copyrights records by Entrepreneur, Inc.

Advertising context effects on consumer memory and judgment

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003581486 / 1993-08-31
Date of Publication:
July 15, 1993
Date of Creation:
1992
Title:
Advertising context effects on consumer memory and judgment : a dual-process model of elaboration.
Description:
Microfiche.
Copyright Claimant:
Prashant Malaviya, 1961-
Names:
Prashant Malaviya 1961-

Advertising character collectibles

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003612470 / 1993-07-19
Date of Publication:
May 17, 1993
Date of Creation:
1993
Title:
Advertising character collectibles / Warren Dotz.
Description:
159 p.
Copyright Claimant:
Warren Dotz
Names:
Warren Dotz

Copyrights records by Dotz, Warren

Advertising & promotion

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003619814 / 1993-03-31
Date of Publication:
December 11, 1992
Date of Creation:
1992
Title:
Advertising & promotion : ads that work/how to add $100,000 to your sales.
Copyright Note:
C.O. correspondence.
Description:
73 p.
Number of similar titles:
3
Similar Title:
Advertising & promotion
Copyright Claimant:
Contractor-Success Group, Inc.
Names:
Contractor-Success Group, Inc.

Advertising identification and price guide

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003632552 / 1993-11-23
Date of Publication:
November 1, 1993
Date of Creation:
1992
Title:
Advertising identification and price guide / Dawn E. Reno.
Edition:
1st ed.
Series:
The Confident Collector
Imprint:
New York : Avon Books, c1993.
Description:
568 p.
Copyright Claimant:
Dawn E. Reno
Names:
Dawn E. Reno

Copyrights records by Reno, Dawn E.

Advertising and marketing communication management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003669942 / 1993-12-08
Date of Publication:
April 20, 1993
Date of Creation:
1992
Title:
Advertising and marketing communication management / John H. Murphy 2nd, Isabella C. M. Cunningham.
Basis of Claim:
New Matter: additional text, ill, tables & graphs.
Imprint:
Fort Worth : Dryden Press, c1993.
Description:
528 p.
Copyright Claimant:
Dryden Press
Names:
John H. 2nd Murphy
Isabella C. M. Cunningham (9 documents)
example document: Selling

Copyrights records by Cunningham, Isabella C. M.

Dryden Press (769 documents)
example document: Managing financial institutions

Copyrights records by Dryden Press

Advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003677454 / 1993-11-12
Date of Publication:
January 20, 1993
Date of Creation:
1992
Title:
Advertising : planning, implementation, and control.
Edition:
4th ed.
Basis of Claim:
New Matter: additions & revisions.
Previous Registration:
Prev. reg. 1985, TX 1-755-008.
Imprint:
Cincinnati : College Division, South-Western Pub. Co., c1993.
Description:
754 p.
Variant title:
Advertising : planning, implementation, and control
Copyright Claimant:
South-Western Publishing Company
Names:
South-Western Publishing Company (2696 documents)
example document: WordPerfect 5.0

Copyrights records by South-Western Publishing Company

Advertising from the desktop

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003682701 / 1993-12-06
Date of Publication:
December 1, 1993
Date of Creation:
1993
Title:
Advertising from the desktop : the desktop publisher's guide to designing ads that work / Elaine Floyd & Lee Wilson.
Edition:
1st ed.
Imprint:
Chapel Hill : Ventana Press, c1994.
Description:
427 p.
Copyright Claimant:
Elaine Floyd, 1961-, & Lee Wilson, 1951-
Names:
Lee Wilson 1951-
Elaine Floyd 1961-

Advertising specialities

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003686298 / 1993-10-06
Date of Publication:
April 5, 1993
Date of Creation:
1993
Title:
Advertising specialities.
Series:
Entrepreneur business guide ;
Imprint:
Irvine, CA : Entrepreneur Magazine Group, [1993].
Description:
1 v.
Other Title:
Entrepreneur business guide ; no. 1292
Copyright Claimant:
Entrepreneur Media, Inc. d.b.a. Entrepreneur Group
Names:
Entrepreneur Group
Entrepreneur Media, Inc. (306 documents)
example document: How to start a business in Illinois

Copyrights records by Entrepreneur Media, Inc.

Advertising variables that predict psychological responses

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003690679 / 1993-08-20
Date of Publication:
June 15, 1993
Date of Creation:
1992
Title:
Advertising variables that predict psychological responses.
Description:
Microfiche.
Copyright Claimant:
Arjun Chaudhuri, 1951-
Names:
Arjun Chaudhuri 1951-

Advertising compliance handbook

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003724729 / 1994-11-03
Date of Publication:
May 1, 1991
Date of Creation:
1991
Title:
Advertising compliance handbook / Kenneth A. Plevan, Miriam L. Siroky.
Edition:
2nd ed.
Basis of Claim:
New Matter: rewriting, revisions, expansion.
Imprint:
New York : Practising Law Institute, 1991.
Description:
752 p.
Copyright Claimant:
Practising Law Institute
Names:
Miriam L. Siroky
Kenneth A. Plevan
Practising Law Institute (2859 documents)
example document: Effective coordination of multiple product liability litigation

Copyrights records by Practising Law Institute

Advertising and a democratic press

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003805158 / 1994-04-15
Date of Publication:
February 1, 1994
Date of Creation:
1993
Title:
Advertising and a democratic press / C. Edwin Baker.
Basis of Claim:
New Matter: expansion & revision of prev. pub. article.
Imprint:
Princeton : Princeton University Press, c1994.
Description:
203 p.
Copyright Claimant:
Princeton University Press
Names:
C. Edwin Baker 1947-
Princeton University Press (2392 documents)
example document: Trade unions and the state

Copyrights records by Princeton University Press

Advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003812049 / 1994-02-17
Date of Publication:
April 24, 1992
Date of Creation:
1992
Title:
Advertising : positive images--negative impact? / author, Sally Speer Leber.
Copyright Note:
C.O. correspondence.
Series:
Breakthroughs.
Description:
24 p.
Variant title:
Advertising : positive images--negative impact?
Other Title:
Breakthroughs : strategies for thinking
Copyright Claimant:
Zaner-Bloser, Inc.
Names:
Sally Speer Leber

Copyrights records by Leber, Sally Speer

Zaner-Bloser, Inc. (1253 documents)
example document: Handwriting basic skills and application

Copyrights records by Zaner-Bloser, Inc.

Advertising in Britain, 1880-1914

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003821344 / 1994-05-11
Date of Publication:
January 17, 1994
Date of Creation:
1993
Title:
Advertising in Britain, 1880-1914 : soap advertising and the socialization of cleanliness.
Description:
Microfiche.
Variant title:
Advertising in Britain, 1880-1914 : soap advertising and the socialization of cleanliness
Copyright Claimant:
Kelley Anne Graham, 1961-
Names:
Kelley Anne Graham 1961-

Advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003826226 / 1994-02-17
Date of Publication:
April 24, 1992
Date of Creation:
1992
Title:
Advertising : positive images--negative impact?
Edition:
Teacher ed.
Copyright Note:
C.O. correspondence.
Series:
Breakthroughs.
Description:
24 p.
Variant title:
Advertising : positive images--negative impact?
Other Title:
Breakthroughs : strategies for thinking
Copyright Claimant:
on text only; Zaner-Bloser, Inc.
Names:
Zaner-Bloser, Inc. (1253 documents)
example document: Gaining in skill recorder. By Frank N. Freeman & Parker Zaner Bloser

Advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003826227 / 1994-02-17
Date of Publication:
July 1, 1992
Date of Creation:
1992
Title:
Advertising : positive images--negative impact? : worksheets.
Copyright Note:
C.O. correspondence.
Series:
Breakthroughs.
Description:
11 p.
Variant title:
Advertising : positive images--negative impact?
Other Title:
Breakthroughs : strategies for thinking
Copyright Claimant:
on text only; Zaner-Bloser, Inc.
Names:
Zaner-Bloser, Inc. (1253 documents)
example document: Your alphabet guide chart. By Parker Zaner Bloser & Max Rosenhaus

Advertising is a waste of money

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003833718 / 1994-06-21
Date of Publication:
June 1, 1994
Date of Creation:
1994
Title:
Advertising is a waste of money : a smart guide to promoting your business, product or service / by Robert Ranson.
Edition:
1st ed.
Imprint:
Amherst, MA : HRD Press, c1994.
Description:
162 p.
Copyright Claimant:
HRD Press
Names:
Robert Ranson (3 documents)
example document: Tempest
HRD Press (105 documents)
example document: Excuses, excuses, excuses

Copyrights records by HRD Press

Advertising and publicity in fashion merchandising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003851625 / 1994-03-24
Date of Publication:
January 12, 1994
Date of Creation:
1994
Title:
Advertising and publicity in fashion merchandising : fashion merchandising course.
Edition:
2nd ed.
Basis of Claim:
New Matter: revisions.
Previous Registration:
Prev. reg. 1986, TX 1-965-611.
Copyright Note:
C.O. correspondence.
Description:
52 p.
Number of similar titles:
6
Similar Title:
Advertising and publicity in fashion merchandising
Copyright Claimant:
ICS Intangibles Holding Company
Names:
ICS Intangibles Holding Company (621 documents)
example document: Speed development and advanced realtime skills 1

Copyrights records by ICS Intangibles Holding Company

Advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003895789 / 1994-08-16
Date of Publication:
August 5, 1994
Date of Creation:
1994
Title:
Advertising : the impact of alcohol and tobacco ads / author, Sally Speer Leber.
Edition:
[student ed.]
Series:
Insights.
Description:
24 p.
Variant title:
Advertising : the impact of alcohol and tobacco ads
Other Title:
Insights : strategies for thinking
Copyright Claimant:
Zaner-Bloser, Inc. (employer for hire)
Names:
Sally Speer Leber
Zaner-Bloser, Inc. (1253 documents)
example document: AT and AN card game. No. 1. By Parker Zaner Bloser & Mary Elizabeth Miller

Advertising worldwide

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003896588 / 1994-07-12
Date of Publication:
April 14, 1994
Date of Creation:
1993
Title:
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising / Marieke DeMooij.
Edition:
2nd ed.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg.
Copyright Note:
C.O. correspondence.
Imprint:
New York : Prentice Hall, 1994.
Description:
570 p.
Variant title:
Advertising worldwide : concepts, theories and practice of international, multinational and global advertising
Copyright Claimant:
Prentice Hall International (UK) Ltd.
Names:
Marieke D Mooij
Marieke DeMooij

Copyrights records by DeMooij, Marieke

Prentice Hall International (UK) Ltd.

Copyrights records by Prentice Hall International (UK) Ltd.

Advertising and promotions

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003896747 / 1994-04-04
Date of Publication:
January 22, 1994
Date of Creation:
1993
Title:
Advertising and promotions : a course in management / author, Richard L. Milteer.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg. 1985, TX 1-529-945.
Copyright Note:
C.O. correspondence.
Series:
Professional certified florists' program
Description:
22 p.
Number of similar titles:
1
Other Title:
Professional certified florists' program
Copyright Claimant:
Texas State Florists' Association (employer for hire)
Names:
Richard L. Milteer (9 documents)
example document: Employee relations
Texas State Florists' Association (20 documents)
example document: Employee relations

Advertising logo

Type of Work:
Art work
Registration Number / Date:
TX0003897084 / 1994-09-07
Date of Publication:
April 15, 1993
Date of Creation:
1993
Title:
Advertising logo : Riegger Photography.
Description:
1 p.
Number of similar titles:
1
Variant title:
Advertising logo : Riegger Photography
Copyright Claimant:
Donald Riegger, 1943-
Names:
Donald Riegger 1943-

Advertising and marketing to the new majority

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003930136 / 1994-11-28
Date of Publication:
October 24, 1994
Date of Creation:
1994
Title:
Advertising and marketing to the new majority / Gail Baker Woods.
Basis of Claim:
New Matter: text.
Previous Registration:
Appl. identifies advertisements, photos & excerpts from various sources as preexisting material.
Imprint:
Belmont, CA : Wadsworth Pub. Co., c1995.
Description:
182 p.
Copyright Claimant:
Wadsworth Publishing Company
Names:
Gail Baker Woods
Wadsworth Publishing Company (1215 documents)
example document: Presidential leadership

Copyrights records by Wadsworth Publishing Company

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