Advertising professionals' uses and perceptions of A. C. Nielsen syndicated television ratings part 3



Advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003960567 / 1994-12-12
Date of Publication:
November 10, 1994
Date of Creation:
1993
Title:
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.
Edition:
3rd ed.
Basis of Claim:
New Matter: additions & revisions.
Previous Registration:
Prev. reg. 1992, TX 3-235-276.
Imprint:
Englewood Cliffs, NY : Prentice Hall, c1995.
Description:
815 p.
Variant title:
Advertising : principles and practice
Copyright Claimant:
Prentice Hall, Inc., a division of Simon & Schuster
Names:
Sandra Moriarty (19 documents)
example document: Advertising

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John Burnett (105 documents)
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William Wells (86 documents)
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Simon & Schuster. Prentice Hall, Inc. (490 documents)
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Prentice Hall, Inc. (1468 documents)
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Advertising & merchandising planner

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003993559 / 1995-03-13
Date of Publication:
December 31, 1993
Date of Creation:
1993
Title:
Advertising & merchandising planner.
Imprint:
Dalton, GA : Shaw Industries, [1993]
Description:
1 v.
Copyright Claimant:
Shaw Industries, Inc.
Authorship on Application:
Tucker/Wayne/Luckie & Company.
Names:
Tucker/Wayne/Luckie & Company
Shaw Industries, Inc.

Copyrights records by Shaw Industries, Inc.

Advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004004201 / 1995-03-15
Date of Publication:
December 15, 1994
Date of Creation:
1994
Title:
Advertising : the ethical climate in corporate America.
Description:
Microfiche.
Variant title:
Advertising : the ethical climate in corporate America
Copyright Claimant:
T. Jeanne Deloney Maes, 1951-
Names:
T. Jeanne Deloney Maes 1951-

Advertising specialty industry expose

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004061362 / 1995-05-22
Date of Publication:
May 3, 1995
Date of Creation:
1995
Title:
Advertising specialty industry expose : the inside secrets a $6 billion industry spends millions to hide from you!
Description:
1 v.
Copyright Claimant:
Half Price Advertising Specialities, Llc
Names:
Half Price Advertising Specialities, Llc

Advertising clocks

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004090478 / 1995-08-24
Date of Publication:
June 16, 1995
Date of Creation:
1995
Title:
Advertising clocks : with price guide / Michael Bruner.
Imprint:
Atglen, PA : Schiffer Pub., c1995.
Description:
127 p.
Copyright Claimant:
Michael Bruner
Names:
Michael Bruner (2 documents)
example document: Stop, look, and listen!

Copyrights records by Bruner, Michael

Advertising law primer

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004115432 / 1995-08-16
Date of Publication:
May 1, 1995
Date of Creation:
1995
Title:
Advertising law primer.
Description:
14 p.
Copyright Claimant:
Minnesota. Department of Trade and Economic Development
Names:
Minnesota. Department of Trade and Economic Development (23 documents)
example document: Environmental issues in business operations and commercial transactions

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Advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004133145 / 1995-10-10
Date of Publication:
September 28, 1995
Date of Creation:
1995
Title:
Advertising : MKT 464.
Description:
Sheets.
Variant title:
Advertising : MKT 464.
Copyright Claimant:
University of Phoenix, Inc., a subsidiary of Apollo Group, Inc.
Names:
Apollo Group, Inc. University of Phoenix, Inc. (2481 documents)
example document: SOC 315, Cultural diversity

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University of Phoenix, Inc. (5201 documents)
example document: ECO 515, Economics of the marketplace

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Advertising for a small business made simple

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004183363 / 1996-02-12
Date of Publication:
February 1, 1996
Date of Creation:
1995
Title:
Advertising for a small business made simple / Bernard Ryan, Jr.
Imprint:
New York : Doubleday, c1996.
Description:
200 p.
Copyright Claimant:
Bantam Doubleday Dell Publishing Group, Inc. Doubleday (employer for hire)
Names:
Ryan, Bernard, Jr.

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Doubleday (62 documents)
example document: Not a day goes by & 1 other title

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Bantam Doubleday Dell Publishing Group, Inc. Doubleday (168 documents)
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Advertising effectiveness and program context

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004189735 / 1996-04-15
Date of Publication:
January 15, 1996
Date of Creation:
1995
Title:
Advertising effectiveness and program context : the effect of program-induced mood on advertising processing.
Description:
Microfische.
Copyright Claimant:
Andrew B. Aylesworth
Names:
Andrew B. Aylesworth

Advertising injury

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004219222 / 1995-10-02
Date of Publication:
September 12, 1995
Date of Creation:
1995
Title:
Advertising injury : a comprehensive review of the old and new coverage / by Marshall A. Lerner.
Basis of Claim:
New Matter: updated version.
Previous Registration:
Prev. reg. 1992, TX 3-415-231.
Copyright Note:
C.O. correspondence.
Description:
52 p.
Number of similar titles:
1
Copyright Claimant:
Marshall A. Lerner, 1941-
Names:
Marshall A. Lerner 1941-

Advertising and culture

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004223059 / 1996-09-04
Date of Publication:
July 12, 1996
Date of Creation:
1995
Title:
Advertising and culture : theoretical perspectives / edited by Mary Cross.
Basis of Claim:
New Matter: additional text; editing.
Previous Registration:
Preexisting material: scattered quotes & excerpts, photos & song lyrics.
Imprint:
Westport, CT : Praeger, 1996.
Description:
136 p.
Variant title:
Advertising and culture : theoretical perspectives
Copyright Claimant:
Mary Cross, 1934-
Names:
Mary Cross 1934-

Advertising and popular culture

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004231437 / 1996-03-06
Date of Publication:
February 23, 1996
Date of Creation:
1996
Title:
Advertising and popular culture / Jib Fowles.
Series:
Foundations of popular culture ;
Imprint:
Thousand Oaks, CA : Sage Publications, c1996.
Description:
278 p.
Number of similar titles:
1
Other Title:
Foundations of popular culture ; 5
Copyright Claimant:
Sage Publications, Inc.
Names:
Jib Fowles

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Sage Publications, Inc. (1865 documents)
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Advertising professionals' uses and perceptions of A. C. Nielsen syndicated television ratings

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004236414 / 1996-04-15
Date of Publication:
January 15, 1996
Date of Creation:
1995
Title:
Advertising professionals' uses and perceptions of A. C. Nielsen syndicated television ratings.
Description:
Microfiche.
Copyright Claimant:
Timothy J. Moreland
Names:
Timothy J. Moreland

Advertising slogans

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004261239 / 1996-04-11
Date of Publication:
April 1, 1996
Date of Creation:
1995
Title:
Advertising slogans.
Description:
1 p.
Number of similar titles:
6
Similar Title:
Advertising slogans of America
Copyright Claimant:
Aaron Welish, 1905-
Names:
Aaron Welish 1905-

Advertising agency

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004269003 / 1996-03-26
Date of Publication:
January 9, 1996
Date of Creation:
1996
Title:
Advertising agency.
Basis of Claim:
New Matter: additions & revisions.
Description:
6 p.
Number of similar titles:
9
Similar Title:
Advertising agency management
Copyright Claimant:
Entrepreneur Media, Inc., d.b.a. Entrepreneur Magazine Group
Names:
Entrepreneur Magazine Group (63 documents)
example document: Guide to successful sales and marketing

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Entrepreneur Media, Inc. (306 documents)
example document: Dirty little secrets

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Advertising the "good society"

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004373088 / 1996-10-10
Date of Publication:
July 5, 1996
Date of Creation:
1995
Title:
Advertising the "good society" : United States propaganda in Great Britain during World War II.
Description:
Microfiche.
Variant title:
Advertising the "good society" : United States propaganda in Great Britain during World War II
Copyright Claimant:
Benjamin Woods Labaree, Jr.
Names:
Labaree, Benjamin Woods, Jr.

Advertising in Asia

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004401518 / 1996-10-28
Date of Publication:
October 10, 1996
Date of Creation:
1996
Title:
Advertising in Asia : communication, culture and consumption / edited by Katherine Toland Frith.
Edition:
1st ed.
Imprint:
Ames : Iowa State University Press, 1996.
Description:
313 p.
Number of similar titles:
1
Similar Title:
Advertising in Asia: communication, culture and consumption
Variant title:
Advertising in Asia : communication, culture and consumption
Copyright Claimant:
Iowa State University Press
Names:
Katherine Toland Frith (2 documents)
example document: Undressing the ad
Iowa State University Press (441 documents)
example document: Communication theory & research applications

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Advertising campaign strategy

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004467594 / 1997-02-11
Date of Publication:
October 18, 1995
Date of Creation:
1995
Title:
Advertising campaign strategy : a guide to marketing communication plans / Donald Parente, Bruce VandenBergh, Arnold Barban, James Marra.
Previous Registration:
Appl. states all new except permissioned material.
Imprint:
Fort Worth : Dryden Press, c1996.
Description:
363 p.
Number of similar titles:
7
Similar Title:
Advertising campaign strategy
Copyright Claimant:
Harcourt Brace & Company
Names:
James Marra (10 documents)
example document: IH51 source book
Arnold Barban (18 documents)
example document: Advertising
Bruce VandenBergh
Donald Parente (3 documents)
example document: Contemporary issues in advertising
Harcourt Brace & Company (3769 documents)
example document: Synopsis of gynecologic oncology

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Advertising dolls

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004655329 / 1997-10-08
Date of Publication:
September 12, 1997
Date of Creation:
1997
Title:
Advertising dolls : the history of American advertising dolls from 1900-1990 / Myra Yellin Outwater ; photography by Eric Boe Outwater.
Imprint:
Atglen, PA : Schiffer Pub., c1997.
Description:
175 p.
Number of similar titles:
1
Variant title:
Advertising dolls : the history of American advertising dolls from 1900-1990
Copyright Claimant:
Myra Yellin Outwater
Names:
Eric Boe Outwater

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Myra Yellin Outwater

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Advertising and sales promotion strategy

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004660284 / 1997-10-30
Date of Publication:
August 14, 1997
Date of Creation:
1996
Title:
Advertising and sales promotion strategy / Gerard J. Tellis.
Imprint:
Reading, MA : Addison-Wesley, c1998.
Description:
483 p.
Copyright Claimant:
Gerard J. Tellis, 1950-
Names:
Gerard J. Tellis 1950-

Advertising on the Internet

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004708608 / 1998-02-04
Date of Publication:
January 31, 1997
Date of Creation:
1997
Title:
Advertising on the Internet : how to grow your business on the Web : a market intelligence report.
Imprint:
New York : FIND/SVP Pub., c1997.
Description:
227 p.
Variant title:
Advertising on the Internet : how to grow your business on the Web
Copyright Claimant:
FIND/SVP, Inc.
Names:
FIND/SVP, Inc. (37 documents)
example document: SBI market profile

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Advertising law in the new media age

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004718978 / 1998-02-10
Date of Publication:
September 17, 1997
Date of Creation:
1997
Title:
Advertising law in the new media age / chair, Jeffrey S. Edelstein.
Series:
Corporate law and practice course handbook series ;
Imprint:
New York : PLI, c1997.
Description:
760 p.
Number of similar titles:
5
Similar Title:
Advertising law in the new media age 1998
Other Title:
Corporate law and practice course handbook series ; no. B-1010
Copyright Claimant:
Practising Law Institute (employer for hire)
Names:
Jeffrey S. Edelstein

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Practising Law Institute (2859 documents)
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Advertising law in the new media age

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004779362 / 1998-09-29
Date of Publication:
September 22, 1998
Date of Creation:
1998
Title:
Advertising law in the new media age : 1998 / chair, Jeffrey S. Edelstein.
Basis of Claim:
New Matter: selection, arr. & additions.
Series:
Corporate law and practice.
Imprint:
New York : Practising Law Institute, c1998.
Description:
264 p.
Number of similar titles:
5
Variant title:
Advertising law in the new media age : 1998
Other Title:
Commercial law and practice : Course handbook series ; no. A-777
Corporate law and practice : Course handbook series ; no. B-1076
Copyright Claimant:
Practising Law Institute (employer for hire)
Names:
Jeffrey S. Edelstein
Practising Law Institute (2859 documents)
example document: Securities litigation 2000

Advertising effects on brand search and preference

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004825842 / 1998-06-18
Date of Publication:
April 30, 1998
Date of Creation:
1998
Title:
Advertising effects on brand search and preference : assessing the mediational role of AAD and AB.
Description:
Microfiche.
Copyright Claimant:
Sandipa Dublish
Names:
Sandipa Dublish

Advertising progress

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004875710 / 1998-10-28
Date of Publication:
September 21, 1998
Date of Creation:
1998
Title:
Advertising progress : American business and the rise of consumer marketing / Pamela Walker Laird.
Series:
Studies in industry and society
Imprint:
Baltimore : Johns Hopkins Press, 1998.
Description:
479 p.
Other Title:
Studies in industry and society
Copyright Claimant:
Johns Hopkins University Press
Names:
Pamela Walker Laird 1947-
Johns Hopkins University Press (1049 documents)
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Advertising and commodity culture on Joyce

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004913128 / 1999-01-04
Date of Publication:
November 20, 1998
Date of Creation:
1998
Title:
Advertising and commodity culture on Joyce / Garry Leonard.
Imprint:
Gainesville : University Press of Florida, c1998.
Description:
252 p.
Copyright Claimant:
Florida. Board of Regents
Names:
Garry Martin Leonard 1956-
Florida. Board of Regents (366 documents)
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Advertising principles

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004942749 / 1999-03-02
Date of Publication:
January 15, 1999
Date of Creation:
1999
Title:
Advertising principles : choice, challenge, change / Bruce G. VandenBergh, Helen Katz.
Imprint:
Lincolnwood, IL : NTC Business Books, c1999.
Description:
582 p.
Number of similar titles:
9
Copyright Claimant:
NTC Business Books, a division of NTC/Contemporary Publishing Group, Inc. (employer for hire)
Names:
Helen Katz (4 documents)
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Bruce G. VandenBergh
NTC/Contemporary Publishing Group, Inc. NTC Business Books (7 documents)
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NTC Business Books (7 documents)
example document: Advertising copywriting

Advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005368142 / 2001-03-23
Date of Publication:
December 8, 1999
Date of Creation:
1999
Title:
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.
Edition:
5th ed.
Basis of Claim:
New Matter: udpating & additions.
Previous Registration:
Prev. reg.
Imprint:
Upper Saddle River, NJ : Prentice Hall, c2000.
Description:
562 p.
Variant title:
Advertising : principles and practice
Copyright Claimant:
Pearson Education, Inc.
Names:
Sandra Moriarty (19 documents)
example document: Advertising
John Burnett (105 documents)
example document: Funk'n madman
William Wells (86 documents)
example document: Instructor's manual for Hilgard's Introduction to psychology, 3rd edition. By Ernest R. Hilgard, Earl L. Jandron, Richard C. Teevan & William D. Wells
Pearson Education, Inc. (6087 documents)
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Advertising principles & practice

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005645219 / 2002-11-26
Date of Publication:
October 29, 2002
Date of Creation:
2001
Title:
Advertising principles & practice / William Wells, John Burnett, Sandra Moriarty.
Edition:
6th ed.
Basis of Claim:
New Matter: revisions & updating.
Previous Registration:
Prev. reg. 2000, TX 5-046-005.
Imprint:
Upper Saddle River, NJ : Prentice Hall, c2003.
Description:
599 p.
Number of similar titles:
1
Copyright Claimant:
Pearson Education, Inc.
Names:
Sandra Ernst Moriarty (6 documents)
example document: Advertising

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John Burnett (105 documents)
example document: Key to mastery tests in Science three, discovery and progress. By Ira C. Davis John Burnett & Wayne E. Gross
William Wells (86 documents)
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Pearson Education, Inc. (6087 documents)
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Advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu000399607 / 1990-01-02
Date of Creation:
1989
Title:
Advertising : principles and practice [by] William Wells, John Burnett, Sandra Moriarty : study guide / by Marilyn Liebrenz-Himes.
Description:
304 p.
Variant title:
Advertising : principles and practice
Copyright Claimant:
Prentice-Hall, Inc., a division of Simon & Schuster, Inc.
Authorship on Application:
Prentice-Hall, Inc., employer for hire.
Names:
Marilyn Liebrenz-Himes
Sandra Moriarty (19 documents)
example document: Advertising
John Burnett (105 documents)
example document: Tick tock
William Wells (86 documents)
example document: William E. Wells collective works 1991
Marilyn Liebrenz Himes
Simon & Schuster, Inc. Prentice-Hall, Inc. (640 documents)
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