Advertising professionals' uses and perceptions of A. C. Nielsen syndicated television ratings





Advertising theory and practice

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002524446 / 1989-03-13
Date of Publication:
January 13, 1989
Date of Creation:
1988
Title:
Advertising theory and practice : instructor's manual / Sandage, Fryburger, Rotzoll.
Edition:
12th ed.
Imprint:
White Plains, N. Y. : Longman, c1989.
Description:
105 p.
Variant title:
Advertising theory and practice : instructor's manual
Copyright Claimant:
Longman, Inc.
Names:
C. H. Sandage

Copyrights records by Sandage, C. H.


Vernon Fryburger
Kim Rotzoll

Copyrights records by Rotzoll, Kim


Longman, Inc. (383 documents)
example document: Music fundamentals workbook

Copyrights records by Longman, Inc.



Advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002533296 / 1989-03-08
Date of Publication:
March 3, 1989
Date of Creation:
1989
Title:
Advertising : a V G M career planner / S. William Pattis ; foreword by Rance Crain.
Copyright Note:
C.O. correspondence.
Series:
VGM career planner series
Imprint:
Lincolnwood, Ill. : VGM Career Horizons, c1989.
Description:
115 p.
Variant title:
Advertising : a V G M career planner
Other Title:
V G M career planner series
Opportunities in advertising careers
Copyright Claimant:
N T C Publishing Group
Notes:
Prev. pub. as Opportunities in advertising careers, 1988.
Authorship on Application:
N T C Publishing Group, employer for hire.
Names:
S. William Pattis (10 documents)
example document: Opportunities in advertising careers

Copyrights records by Pattis, S. William


Rance Crain

Copyrights records by Crain, Rance


NTC Publishing Group (848 documents)
example document: World literature

Copyrights records by NTC Publishing Group



Advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002556884 / 1989-05-01
Date of Publication:
January 20, 1989
Date of Creation:
1989
Title:
Advertising : theory & practice / C. H. Sandage, Vernon Fryburger, Kim Rotzoll.
Edition:
12th ed.
Basis of Claim:
New Matter: "updated and revised."
Previous Registration:
Prev. reg. 1983, TX 116-252.
Imprint:
New York : Longman, c1989.
Description:
483 p.
Copyright Claimant:
Longman, Inc.
Names:
Charles Harold Sandage 1902-
Vernon Ray Fryburger 1918-
Kim B. Rotzoll (3 documents)
example document: Media ethics

Copyrights records by Rotzoll, Kim B.


Longman, Inc. (383 documents)
example document: Creative drama in the classroom

Advertising and the First Amendment

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002592271 / 1989-06-16
Date of Publication:
April 5, 1989
Date of Creation:
1989
Title:
Advertising and the First Amendment / by Michael G. Gartner.
Imprint:
New York : Priority Press Publications, 1989.
Description:
69 p.
Copyright Claimant:
the Twentieth Century Fund
Authorship on Application:
the Twentieth Century Fund, which commisioned Michael G. Gartner to write this paper.
Names:
Michael G. Gartner 1938-
Twentieth Century Fund, Inc. (16 documents)
example document: The Takeover game

Copyrights records by Twentieth Century Fund, Inc.



Advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002598631 / 1989-06-22
Date of Publication:
May 11, 1989
Date of Creation:
1989
Title:
Advertising / Ralph P. Huber.
Description:
1 v.
Copyright Claimant:
Sabin, Bermant & Gould
Authorship on Application:
Sabin, Bermant & Gould, employer for hire.
Names:
Ralph P. Huber
Sabin, Bermant & Gould

Advertising law anthology

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002600170 / 1989-07-18
Date of Publication:
July 14, 1989
Date of Creation:
1989
Title:
Advertising law anthology : vol. XII, 1988 / editor, Donald J. Hoyes.
Basis of Claim:
New Matter: "editorial revision, additional text, and indexes."
Series:
National law anthology series
Imprint:
Bethesda, Md. : International Library-Book Publishers, 1989.
Description:
856 p.
Other Title:
National law anthology series
Copyright Claimant:
International Library Book Publishers, Inc.
Authorship on Application:
International Library Book Publishers, Inc., employer for hire.
Names:
Donald J. Hoyes
International Library Book Publishers, Inc.

Copyrights records by International Library Book Publishers, Inc.



Advertising in contemporary society

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002685506 / 1989-10-16
Date of Publication:
August 21, 1989
Date of Creation:
1988
Title:
Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll, James E. Haefner.
Edition:
2nd ed.
Basis of Claim:
New Matter: "revisions throughout all material."
Previous Registration:
Prev. reg. 1986, TX 1-861-874,
Description:
190 p.
Copyright Claimant:
South-Western Publishing Company
Authorship on Application:
South-Western Publishing Company, employer for hire.
Names:
Kim B. Rotzoll
James E. Haefner
South-Western Publishing Company (2396 documents)
example document: Principios y metodos estadisticos para comercio y economia

Copyrights records by South-Western Publishing Company



Advertising photography in Japan

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002704222 / 1989-07-24
Date of Publication:
May 31, 1988
Date of Creation:
1988
Title:
Advertising photography in Japan : 4 / Japan Advertising Photographers' Association.
Edition:
1st ed.
Basis of Claim:
New Matter: "editorial revisions, English translation."
Copyright Note:
C.O. correspondence.
Imprint:
Tokyo : Kodansha International, 1988.
Description:
1 v.
Variant title:
Advertising photography in Japan : 4
Copyright Claimant:
Japan Advertising Photographers' Association
Names:
Japan Advertising Photographers' Association

Advertising response

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002736193 / 1989-07-31
Date of Publication:
July 10, 1989
Date of Creation:
1989
Title:
Advertising response.
Copyright Note:
C.O. correspondence.
Description:
1 p.
Copyright Claimant:
David Wood Personnel Agencies, Inc.
Names:
David Wood Personnel Agencies, Inc.

Copyrights records by David Wood Personnel Agencies, Inc.



Advertising in society

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002749284 / 1990-02-06
Date of Publication:
January 15, 1990
Date of Creation:
1989
Date in Notice:
notice: 1989
Title:
Advertising in society / Roxanne Hovland, Gary B. Wilcox.
Description:
1 v.
Copyright Claimant:
NTC Publishing Group
Authorship on Application:
NTC Publishing Group, employer for hire.
Names:
Roxanne Hovland (1 documents)
example document: Advertising
Gary B. Wilcox
NTC Publishing Group (848 documents)
example document: Finding a job in the United States

Advertising as a signal of product quality

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002754634 / 1990-02-22
Date of Publication:
October 16, 1989
Date of Creation:
1988
Date in Notice:
notice: 1988
Title:
Advertising as a signal of product quality / Doron Fertig.
Description:
microfiche.
Copyright Claimant:
Doron Fertig
Names:
Doron Fertig 1957-

Advertising and commercial speech

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002778961 / 1990-03-21
Date of Publication:
March 5, 1990
Date of Creation:
1990
Title:
Advertising and commercial speech / edited by the honorable Theodore R. Kupferman.
Description:
1 v.
Copyright Claimant:
Meckler Publishing
Authorship on Application:
Meckler Publishing, employer for hire.
Names:
Theodore R. Kupferman

Copyrights records by Kupferman, Theodore R.


Meckler Publishing (126 documents)
example document: Emily Bronte criticism, 1900-1982

Copyrights records by Meckler Publishing



Advertising that sells

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002800110 / 1990-04-03
Date of Publication:
December 4, 1989
Date of Creation:
1989
Title:
Advertising that sells : a primer for product managers / by Miner Raymond.
Basis of Claim:
New Matter: editing & ill.
Previous Registration:
Prev. reg. as How product managers can make better advertising, 1989, TXu 375-557.
Description:
1 v.
Other Title:
How product managers can make better advertising
Copyright Claimant:
Black Rose Company, Inc.
Authorship on Application:
cover & ill.: Tom Dusterberg.
Names:
Miner 3rd Raymond 1922-
Tom Dusterberg 1941-
Black Rose Company, Inc.

Copyrights records by Black Rose Company, Inc.



Advertising career directory

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002897065 / 1990-08-07
Date of Publication:
June 30, 1990
Date of Creation:
1990
Title:
Advertising career directory.
Edition:
4th ed.
Basis of Claim:
New Matter: "updated old text, added new text."
Previous Registration:
Prev. reg. 1986, TX 1-733-567 & 1987, TX 2-062-252.
Description:
1 v.
Copyright Claimant:
the Career Press, Inc.
Names:
Career Press, Inc. (354 documents)
example document: High-level resumes

Copyrights records by Career Press, Inc.



Advertising pure and simple

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002944765 / 1990-11-07
Date of Publication:
September 18, 1990
Date of Creation:
1990
Title:
Advertising pure and simple / Hank Seiden.
Edition:
New ed.
Basis of Claim:
New Matter: "revised and updated throughout."
Previous Registration:
Prev. reg. 1976, A795099.
Copyright Claimant:
Hank Seiden
Names:
Hank Seiden

Advertising that gets results

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002985414 / 1990-12-27
Date of Publication:
November 5, 1990
Date of Creation:
1990
Title:
Advertising that gets results : 206.
Description:
1 v.
Variant title:
Advertising that gets results : 206
Copyright Claimant:
McGraw-Hill Continuing Education Center (a.k.a. NRI)
Names:
McGraw-Hill Continuing Education Center. National Radio Institute (251 documents)
example document: Advanced ballistics

Copyrights records by McGraw-Hill Continuing Education Center. National Radio Institute



Advertising clip art for catalogs & promotions

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003016139 / 1991-01-02
Date of Publication:
March 2, 1990
Date of Creation:
1990
Title:
Advertising clip art for catalogs & promotions : T41 clip art.
Basis of Claim:
New Matter: additions.
Previous Registration:
Prev. reg. 1988, TX 2-329-056 as T36 clip art.
Other Title:
T41 clip art
T36 clip art
Copyright Claimant:
Lisle Corporation
Authorship on Application:
compilation: Lisle Corporation, employer for hire.
Names:
Lisle Corporation

Copyrights records by Lisle Corporation



Advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003026218 / 1991-02-19
Date of Publication:
February 1, 1991
Date of Creation:
1990
Date in Notice:
notice: 1990
Title:
Advertising / Susan Wake.
Basis of Claim:
New Matter: "editorial revisions and additional text."
Series:
Media story
Description:
32 p.
Copyright Claimant:
Garrett Educational Corporation
Authorship on Application:
Garrett Educational Corporation, employer for hire.
Names:
Susan Wake
Garrett Educational Corporation (33 documents)
example document: Beans

Copyrights records by Garrett Educational Corporation



Advertising and market structure

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003047623 / 1991-01-30
Date of Publication:
November 15, 1990
Date of Creation:
1990
Title:
Advertising and market structure / Alexander Raskovich.
Description:
microfiche.
Copyright Claimant:
Alexander Raskovich
Names:
Alexander Raskovich 1959-

Advertising cuts could cost you

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003086035 / 1990-12-17
Date of Publication:
November 16, 1990
Date of Creation:
1990
Title:
Advertising cuts could cost you.
Basis of Claim:
New Matter: additions & compilation.
Copyright Note:
C.O. correspondence.
Description:
folder.
Copyright Claimant:
L. M. Berry and Company
Names:
L.M. Berry and Company

Copyrights records by L.M. Berry and Company



Advertising rights--the neglected freedom

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003098563 / 1991-06-11
Date of Publication:
April 1, 1991
Date of Creation:
1991
Title:
Advertising rights--the neglected freedom : toward a new doctrine of commercial speech / Richard T. Kaplar ; with an introd. by Harvey Zuckman.
Description:
1 v.
Copyright Claimant:
the Media Institute
Authorship on Application:
the Media Institute, employer for hire.
Names:
Richard T. Kaplar (6 documents)
example document: Bad prescription for the First Amendment

Copyrights records by Kaplar, Richard T.


Harvey Zuckman
Media Institute (19 documents)
example document: International communications glossary

Copyrights records by Media Institute



Advertising management and the business publishing industry

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003145400 / 1991-09-13
Date of Publication:
September 10, 1991
Date of Creation:
1990
Title:
Advertising management and the business publishing industry : marketing notes and cases / Albert N. Greco.
Series:
The New York University business magazine publishing series
Other Title:
The New York University business magazine publishing series
Copyright Claimant:
New York University
Names:
Albert N. Greco 1945-
New York University (577 documents)
example document: Corruption and racketeering in the New York City construction industry

Copyrights records by New York University



Advertising by CPA firms in the state of Illinois

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003166738 / 1991-08-28
Date of Publication:
May 15, 1991
Date of Creation:
1990
Title:
Advertising by CPA firms in the state of Illinois : an analysis of incidence ... / Stanley P. Gruca.
Description:
microfiche.
Copyright Claimant:
Stanley P. Gruca
Names:
Stanley P. Gruca

Advertising realities

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003178904 / 1991-10-22
Date of Publication:
August 15, 1991
Date of Creation:
1990
Title:
Advertising realities : a practical guide to agency management / Wes Perrin.
Description:
1 v.
Copyright Claimant:
Mayfield Publishing Company
Names:
Wes Perrin 1936-
Mayfield Publishing Company (401 documents)
example document: Motives for writing

Copyrights records by Mayfield Publishing Company



Advertising vs. direct experience as modes of communicating information ...

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003194213 / 1991-11-13
Date of Publication:
July 15, 1991
Date of Creation:
1990
Title:
Advertising vs. direct experience as modes of communicating information ... / Alice Ann Wright.
Description:
microfiche.
Copyright Claimant:
Alice Ann Wright
Names:
Alice Ann Wright 1958-

Advertising playing cards

Type of Work:
Art work
Registration Number / Date:
TX0003241728 / 1992-01-28
Date of Publication:
December 13, 1991
Date of Creation:
1991
Title:
Advertising playing cards / by Everett Grist.
Copyright Claimant:
Everett Grist
Names:
Everett Grist

Copyrights records by Grist, Everett



Advertising by mail--the manual

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003259452 / 1992-02-07
Date of Publication:
November 15, 1990
Date of Creation:
1990
Title:
Advertising by mail--the manual.
Description:
1 v.
Copyright Claimant:
Canada Post Corporation
Authorship on Application:
Gordon Pape, David Toole, Tony Aspler et al.
Names:
Gordon Pape 1936-
David Toole 1953-
Tony Aspler 1939-
Canada Post Corporation (1 documents)
example document: Advertising by mail

Advertising evaluation study

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003273145 / 1992-01-24
Date of Publication:
April 22, 1991
Date of Creation:
1990
Title:
Advertising evaluation study.
Application Title:
White advertising study.
Copyright Note:
C.O. correspondence.
Copyright Claimant:
White Marketing
Names:
White Marketing

Advertising salesmanship

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003292714 / 1992-04-02
Date of Publication:
April 2, 1991
Date of Creation:
1991
Title:
Advertising salesmanship / Arnold A. DeLuca.
Copyright Claimant:
Arnold A. DeLuca
Copyright Notice:
notice: Dynamo International, Inc.
Names:
Arnold A. DeLuca 1939-
Dynamo International, Inc.

Advertising and marketing checklists

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004041638 / 1995-04-03
Date of Publication:
March 15, 1995
Date of Creation:
1995
Title:
Advertising and marketing checklists : 107 proven checklists to save time & boost advertising & marketing effectiveness / Ron Kaatz.
Edition:
2nd ed.
Basis of Claim:
New Matter: additions, revisions.
Previous Registration:
Prev. reg.
Description:
239 p.
Copyright Claimant:
NTC Publishing Group, employer for hire
Names:
Ron Kaatz
NTC Publishing Group (848 documents)
example document: Opportunities in office occupations

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