Capturing the flow of emotion in television commercials, Preview plus picture sorts
Emotion in TV ads
Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005957940 / 2004-04-07
Date of Publication:
January 15, 2004
Date of Creation:
2004
Title:
Emotion in TV ads.
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
CY Research, Inc., employer for hire.
Names:
Hello Hello, Inc. (23 documents)
example document: The visual language of global advertising
CY Research, Inc.
example document: The visual language of global advertising
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CY Research, Inc.
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Preview plus picture sorts
Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005996517 / 2004-03-01
Date of Publication:
February 27, 2004
Date of Creation:
2004
Title:
Preview plus picture sorts : user manual v 1.0.
Description:
CD-ROM.
Variant title:
Preview plus picture sorts : user manual v 1.0.
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
CY Research, Inc., employer for hire.
Names:
Capturing the flow of emotion in television commercials
Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0006024382 / 2004-05-04
Date of Publication:
April 1, 2004
Date of Creation:
2004
Title:
Capturing the flow of emotion in television commercials : a new approach / Charles E. Young.
Copyright Note:
C.O. correspondence.
Other Title:
Charles E. Young
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
entire text: CY Research, Inc., employer for hire.
Names:
Hello Hello, Inc.
CY Research, Inc.
CY Research, Inc.
The advertising research handbook
Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0006164407 / 2005-04-26
Date of Publication:
April 21, 2005
Date of Creation:
2005
Title:
The advertising research handbook.
Copyright Claimant:
Hello Hello, Inc.
Notes:
Cataloged from appl. only.
Authorship on Application:
entire text: Ad Essentials, LLC, employer for hire.
Names:
Hello Hello, Inc.
Ad Essentials, LLC
Ad Essentials, LLC
5 learning strategies for improving ad productivity
Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0006176052 / 2005-04-26
Date of Publication:
February 28, 2005
Date of Creation:
2005
Title:
5 learning strategies for improving ad productivity.
Copyright Note:
C.O. correspondence.
Cataloged from appl. only.
Cataloged from appl. only.
Other Title:
Learning strategies for improving ad productivity
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
entire text: CY Research, Inc.
Names:
Hello Hello, Inc.
CY Research, Inc.
CY Research, Inc.
One size almost fits all
Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0006370345 / 2006-04-19
Date of Publication:
April 1, 2006
Date of Creation:
2006
Title:
One size almost fits all.
Copyright Note:
Cataloged from appl. only.
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
text: CY Research, Inc., employer for hire.
Names:
Hello Hello, Inc.
CY Research, Inc.
CY Research, Inc.
Unilever questionnaire
Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu001079169 / 2003-01-30
Date of Creation:
2002
Title:
Unilever questionnaire.
Description:
16 p.
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
Cy Research, Inc.
Names:
Hello Hello, Inc. (23 documents)
example document: Creative awards vs. copytesting
Cy Research, Inc.
example document: Creative awards vs. copytesting
Cy Research, Inc.
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Intel consumer print questionnaire
Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu001079170 / 2003-01-30
Date of Creation:
2002
Title:
Intel consumer print questionnaire.
Description:
17 p.
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
Cy Research, Inc.
Names:
Hello Hello, Inc.
Cy Research, Inc. (8 documents)
example document: The visual language of global advertising
Cy Research, Inc. (8 documents)
example document: The visual language of global advertising
Intel internet TV post-test questionnaire
Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu001079171 / 2003-01-30
Date of Creation:
2002
Title:
Intel internet TV post-test questionnaire.
Description:
7 p.
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
Cy Research, Inc.
Names:
Hello Hello, Inc.
Cy Research, Inc.
Cy Research, Inc.
Quaker TV questionnaire
Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu001079172 / 2003-01-30
Date of Creation:
2002
Title:
Quaker TV questionnaire.
Description:
16 p.
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
Cy Research, Inc.
Names:
Hello Hello, Inc.
Cy Research, Inc.
Cy Research, Inc.
Quaker print test questionnaire
Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu001079173 / 2003-01-30
Date of Creation:
2002
Title:
Quaker print test questionnaire.
Description:
16 p.
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
Cy Research, Inc.
Names:
Hello Hello, Inc.
Cy Research, Inc.
Cy Research, Inc.
Intel pre-test TV questionnaire
Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu001079174 / 2003-01-30
Date of Creation:
2002
Title:
Intel pre-test TV questionnaire.
Description:
15 p.
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
Cy Research, Inc.
Names:
Hello Hello, Inc.
Cy Research, Inc.
Cy Research, Inc.
IBM questionnaire
Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu001079175 / 2003-01-30
Date of Creation:
2002
Title:
IBM questionnaire.
Description:
23 p.
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
Cy Research, Inc.
Names:
Hello Hello, Inc.
Cy Research, Inc.
Cy Research, Inc.
Preview plus handbook of advertising research
Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu001209942 / 2004-11-26
Date of Creation:
2004
Title:
Preview plus handbook of advertising research.
Description:
84 p.
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
Cy Research, Inc., employer for hire.
Names:
Hello Hello, Inc.
Cy Research, Inc.
Cy Research, Inc.
Flow of attention/flow of emotion auto-graphing
Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu001282612 / 2005-12-05
Date of Creation:
2005
Title:
Flow of attention/flow of emotion auto-graphing.
Copyright Note:
Cataloged from appl. only
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
CY Research, Inc., employer for hire
Names:
Focus the power of print
Type of Work:
Art work
Registration Number / Date:
VAu000566641 / 2002-12-04
Date of Creation:
2000
Title:
Focus the power of print.
Description:
Art originals.
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
CY Research, Inc., employer for hire.
Names:
Hello Hello, Inc.
CY Research, Inc.
CY Research, Inc.
Optimizing pre-testing
Type of Work:
Art work
Registration Number / Date:
VAu000571328 / 2003-01-27
Date of Creation:
2002
Title:
Optimizing pre-testing : an analysis of correlated variables from Ameritest, ASI, and Millward Brown copytesting methods.
Description:
Sheets (71 p.)
Variant title:
Optimizing pre-testing : an analysis of correlated variables from Ameritest, ASI, and Millward Brown copytesting methods
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
CY Research, Inc., employer for hire.
Names:
Hello Hello, Inc.
CY Research, Inc.
CY Research, Inc.
Ameritest print model
Type of Work:
Art work
Registration Number / Date:
VAu000574694 / 2003-01-30
Date of Creation:
2002
Title:
Ameritest print model.
Description:
Art original.
Copyright Claimant:
Hello Hello, Inc.
Notes:
Includes text.
Authorship on Application:
CY Research, Inc., employer for hire.
Names:
Hello Hello, Inc.
CY Research, Inc.
CY Research, Inc.
Ideas in flight
Type of Work:
Art work
Registration Number / Date:
VAu000651435 / 2004-12-20
Date of Creation:
2004
Title:
Ideas in flight.
Copyright Note:
Cataloged from appl. only.
Description:
Artwork.
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
CY Research, Inc., employer for hire.
Names:
Brain Waves, Picture Sorts, and branding moments
Type of Work:
Art work
Registration Number / Date:
VA0001165082 / 2002-11-25
Date of Publication:
December 31, 1969
Date of Creation:
2002
Title:
Brain Waves, Picture Sorts, and branding moments.
Description:
Art reproductions, photos + text.
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
CY Research, Inc., employer for hire.
Names:
Hello Hello, Inc.
CY Research, Inc.
CY Research, Inc.
Finding the creative edge
Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0006520336 / 2007-02-23
Date of Publication:
December 1, 2006
Date of Creation:
2006
Title:
Finding the creative edge : research as flow.
Copyright Note:
Cataloged from appl. only.
Copyright Claimant:
Hello Hello, Inc.
Authorship on Application:
text: CY Research, Inc., employer for hire.
Names:
Hello Hello, Inc.
CY Research, Inc.
CY Research, Inc.
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