Cases in marketing including interviews with key executives, Fundamentals of modern marketing



Cases in marketing strategy

Document number:
V2174P418
Date of Recordation:
April 1, 1986
Entire Copyright Document:
V2174 P410-451
Registration Number Not Verified:
TX 1-329-349 (1984)
Title:
Cases in marketing strategy / TX 1-329-349 (1984)
Title appears in Document:
Hicomp preschool curriculum & 1501 other titles. (Part 003 of 013)

Cases in marketing strategy

Document number:
V2174P418
Date of Recordation:
April 1, 1986
Entire Copyright Document:
V2174 P410-451
Registration Number Not Verified:
TX 1-342-756 (1984)
Title:
Cases in marketing strategy; instructor's manual / TX 1-342-756 (1984)
Title appears in Document:
Hicomp preschool curriculum & 1501 other titles. (Part 003 of 013)

Cases in marketing research

Document number:
V2475P633
Date of Recordation:
February 9, 1989
Entire Copyright Document:
V2475 P1-999 & V2476 P1-334
Registration Number Not Verified:
A741339 (1975)
Title:
Cases in marketing research / By Randall L. Schultz & Gerald Zaltman. A741339 (1975)
Title appears in Document:
The Human arena, an introduction to the social sciences & 12,074 other titles. (Part 028 of 058)

Cases in marketing research

Document number:
V2271P161
Date of Recordation:
August 3, 1987
Entire Copyright Document:
V2271 P161-238
Registration Number Not Verified:
TX 1-005-323 (1982)
Title:
Cases in marketing research / By William G. Zikmund et al. TX 1-005-323 (1982)
Title appears in Document:
Abnormal psychology & 743 other titles. (Part 001 of 004)

Cases in marketing strategy

Document number:
V2509P530
Date of Recordation:
October 27, 1989
Entire Copyright Document:
V2509 P486-533
Registration Number Not Verified:
TX 1-329-349 (1984)
Title:
Cases in marketing strategy / TX 1-329-349 (1984)
Title appears in Document:
Focus on life science & 2,215 other titles. (Part 010 of 010)

Cases in marketing strategy

Document number:
V2509P530
Date of Recordation:
October 27, 1989
Entire Copyright Document:
V2509 P486-533
Registration Number Not Verified:
TX 1-342-756 (1984)
Title:
Cases in marketing strategy; im / TX 1-342-756 (1984)
Title appears in Document:
Focus on life science & 2,215 other titles. (Part 010 of 010)

Cases in marketing research

Document number:
V2475P794
Date of Recordation:
February 9, 1989
Entire Copyright Document:
V2475 P1-999 & V2476 P1-334
Registration Number Not Verified:
TX 1-083-559 (1982)
Title:
Cases in marketing research; instructor's manual for / By William G. Zikmund & William J. Lundstrom. TX 1-083-559 (1982)
Title appears in Document:
The Human arena, an introduction to the social sciences & 12,074 other titles. (Part 035 of 058)

Cases in marketing research

Document number:
V2475P794
Date of Recordation:
February 9, 1989
Entire Copyright Document:
V2475 P1-999 & V2476 P1-334
Registration Number Not Verified:
TX 1-005-323 (1982)
Title:
Cases in marketing research / By William G. Zikmund & William J. Lundstrom. TX 1-005-323 (1982)
Title appears in Document:
The Human arena, an introduction to the social sciences & 12,074 other titles. (Part 035 of 058)

Cases in marketing

Document number:
V2066P121
Date of Recordation:
September 13, 1984
Entire Copyright Document:
V2066P121-128
Registration Number Not Verified:
A816910 (1977)
TX 1-055-069 (1983)
Title:
Cases in marketing / By Govoni, Jeannet & Deneault. 1st & 2d ed. A816910 (1977) & TX 1-055-069 (1983)
Title appears in Document:
Modern real estate finance & 69 other titles.

Cases in marketing research

Document number:
V3476D787
Date of Recordation:
December 5, 2001
Entire Copyright Document:
V3476 D780-843 P1-1,596
Registration Number Not Verified:
TX 1-083-559.
Title:
Cases in marketing research / By William J. Lundstrom & William G. Zikmund. TX 1-083-559.
Title appears in Document:
Hablemos Espanol! & 30,635 other titles. (Part 008 of 064)

Cases in marketing research

Document number:
V3476D787
Date of Recordation:
December 5, 2001
Entire Copyright Document:
V3476 D780-843 P1-1,596
Registration Number Not Verified:
A741339.
Title:
Cases in marketing research / By Randall L. Schultz & Gerlad Zaltman. A741339.
Title appears in Document:
Hablemos Espanol! & 30,635 other titles. (Part 008 of 064)

Cases in marketing research

Document number:
V3476D787
Date of Recordation:
December 5, 2001
Entire Copyright Document:
V3476 D780-843 P1-1,596
Registration Number Not Verified:
TX 1-005-323.
Title:
Cases in marketing research / By William J. Lundstrom, Donald Sciglimpaglia & William G. Zikmund. TX 1-005-323.
Title appears in Document:
Hablemos Espanol! & 30,635 other titles. (Part 008 of 064)

Cases in marketing including interviews with key executives

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000198323 / 1979-02-16
Date of Publication:
January 23, 1979
Date of Creation:
1978
Title:
Cases in marketing including interviews with key executives / Howard A. Thompson [i.e. Howard Arthur Thompson].
Previous Registration:
Appl. states all new except portions prev. pub. in Australian cases in marketing.
Imprint:
New York : Harper & Row, c1979.
Description:
191 p.
Copyright Claimant:
Howard A. Thompson
Names:
Howard Arthur Thompson 1931-

Fundamentals of modern marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000431181 / 1980-03-10
Date of Publication:
February 8, 1980
Date of Creation:
1979
Title:
Fundamentals of modern marketing / Edward W. Cundiff, Richard R. Still [i.e. Richard Ralph Still], Norman A. P. Govoni.
Edition:
3d ed.
Basis of Claim:
New Matter: "additional material, rev. & updated."
Previous Registration:
Prev. reg. 1976, A720956.
Imprint:
Englewood Cliffs, N. J. : Prentice-Hall, c1980.
Description:
462 p.
Copyright Claimant:
Prentice-Hall, Inc.
Names:
Edward W. Cundiff (9 documents)
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Richard Ralph Still
Norman A. P. Govoni (9 documents)
example document: Retailing

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Prentice-Hall, Inc. (10137 documents)
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Study guide, Fundamentals of modern marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000441196 / 1980-03-20
Date of Publication:
February 25, 1980
Date of Creation:
1979
Title:
Study guide, Fundamentals of modern marketing / Edward W. Cundiff, Richard R. Still, Norman A. P. Govoni.
Edition:
3d ed.
Basis of Claim:
New Matter: additions & revisions.
Previous Registration:
Prev. reg. 1973, A407643.
Imprint:
Englewood Cliffs, N. J. : Prentice-Hall, c1980.
Description:
200 p.
Other Title:
Fundamentals of modern marketing
Copyright Claimant:
Prentice-Hall, Inc.
Names:
Richard R. Still (6 documents)
example document: Organization and management of the sales department. By Edward W. Cundiff & Richard R. Still
Norman A. P. Govoni (9 documents)
example document: Retailing: cases for analysis
Edward W. Cundiff (9 documents)
example document: Basic marketing; concepts, environment, and decisions. Text: Edward W. Cundiff & Richard B. Still
Prentice-Hall, Inc. (10137 documents)
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Fundamentals of direct mail marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000572192 / 1980-10-15
Date of Publication:
August 22, 1980
Date of Creation:
1980
Title:
Fundamentals of direct mail marketing / Edward J. McGee, Norman A. P. Govoni, Robert J. Eng.
Imprint:
[s.l.] : American Management Associations, Extension Institute, c1980.
Description:
191 p.
Copyright Claimant:
Education for Management, Inc.
Authorship on Application:
Education for Management, Inc., employer for hire.
Names:
Edward J. McGee
Norman A. P. Govoni (9 documents)
example document: Retailing
Robert J. Eng
Education for Management, Inc. (82 documents)
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Cases in marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001046641 / 1983-01-13
Date of Publication:
January 4, 1983
Date of Creation:
1982
Title:
Cases in marketing research / F. Stewart DeBruicker, David J. Reibstein.
Basis of Claim:
New Matter: "compilation with editors' introd. and overview, pref."
Imprint:
Englewood Cliffs, N.J. : Prentice-Hall, c1983.
Description:
396 p.
Copyright Claimant:
Prentice-Hall, Inc.
Names:
F. Stewart DeBruicker
David J. Reibstein (1 documents)
example document: Marketing
Prentice-Hall, Inc. (10137 documents)
example document: Intermediate algebra

Cases in marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001055069 / 1983-01-28
Date of Publication:
January 3, 1983
Date of Creation:
1982
Title:
Cases in marketing / by Norman A. P. Govoni, Jean-Pierre Jeannet, and Henry N. Deneault.
Edition:
2d ed.
Basis of Claim:
New Matter: "at least one-third new, rev., or updated material."
Previous Registration:
Prev. reg. 1977, A816910.
Imprint:
Columbus, Ohio : Grid Pub., c1983.
Description:
268 p.
Copyright Claimant:
Grid Publishing, Inc.
Names:
Norman A. P. Govoni (9 documents)
example document: Retailing
Jean-Pierre Jeannet

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Henry N. Deneault
Grid Publishing, Inc. (76 documents)
example document: Cases on financial management

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Fundamentals of modern marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001486090 / 1985-01-11
Date of Publication:
January 2, 1985
Date of Creation:
1984
Title:
Fundamentals of modern marketing : study guide.
Edition:
4th ed.
Basis of Claim:
New Matter: "rev. to conform with the 4th ed. of the text."
Previous Registration:
Prev. reg. 1980, TX 441-196.
Variant title:
Fundamentals of modern marketing : study guide.
Copyright Claimant:
Prentice-Hall, Inc.
Notes:
Cataloged from appl. only.
Authorship on Application:
entire text: Edward W. Cundiff, Richard R. Still & Norman A. P. Govoni.
Names:
Edward W. Cundiff
Richard R. Still (6 documents)
example document: Essentials of marketing
Norman A. P. Govoni
Prentice-Hall, Inc. (10137 documents)
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Fundamentals of modern marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001487127 / 1985-01-11
Date of Publication:
January 2, 1985
Date of Creation:
1984
Title:
Fundamentals of modern marketing / Edward W. Cundiff, Richard R. Still [i.e. Richard Ralph Still], Norman A. P. Govoni.
Edition:
4th ed.
Basis of Claim:
New Matter: "rev. & updated with new material added."
Previous Registration:
Prev. reg. 1980, TX 431-181.
Imprint:
Englewood Cliffs, N. J. : Prentice-Hall, c1985.
Description:
482 p.
Copyright Claimant:
Prentice-Hall, Inc.
Names:
Edward W. Cundiff 1919-
Richard Ralph Still 1921-
Norman A. P. Govoni (9 documents)
example document: Retailing: cases for analysis
Prentice-Hall, Inc. (10137 documents)
example document: [Handbook of personnel administration forms and formats]

Fundamentals of direct mail marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001550006 / 1985-04-03
Date of Publication:
February 14, 1985
Date of Creation:
1985
Title:
Fundamentals of direct mail marketing / Edward J. McGee, Norman A. P. Govoni, Robert J. Eng.
Edition:
2d ed. / rev. by Geoffrey P. Lantos.
Basis of Claim:
New Matter: revisions.
Previous Registration:
Prev. reg. 1980, TX 572-192.
Description:
200 p.
Copyright Claimant:
American Management Association
Authorship on Application:
entire text: American Management Association, employer for hire.
Names:
Edward J. McGee
Norman A. P. Govoni (9 documents)
example document: Retailing
Robert J. Eng (3 documents)
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Geoffrey P. Lantos
American Management Association (754 documents)
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Cases in marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001556296 / 1985-04-16
Date of Publication:
March 29, 1985
Date of Creation:
1984
Title:
Cases in marketing / Richard R. Still [i.e. Richard Ralph Still], Thomas H. Stevenson.
Application Title:
Cases in marketing: decisions, policies, strategies.
Basis of Claim:
New Matter: additions & revisions.
Previous Registration:
Prev. reg. 1972, A333574.
Imprint:
Englewood Cliffs, NJ : Prentice-Hall, c1985.
Description:
255 p.
Copyright Claimant:
Prentice-Hall, Inc.
Names:
Richard Ralph Still 1921-
Thomas H. Stevenson 1944-
Prentice-Hall, Inc. (10137 documents)
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Sales management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002220238 / 1987-12-14
Date of Publication:
November 24, 1987
Date of Creation:
1987
Title:
Sales management : decisions, strategies, and cases / Richard R. Still, Edward W. Cundiff, Norman A. P. Govoni.
Edition:
5th ed.
Basis of Claim:
New Matter: "new and updated material added."
Previous Registration:
Prev. reg. 1981, TX 667-942.
Imprint:
Englewood Cliffs, N. J. : Prentice-Hall, c1988.
Description:
638 p.
Copyright Claimant:
Prentice-Hall, Inc., a division of Simon & Schuster
Names:
Richard R. Still (6 documents)
example document: Essentials of marketing
Edward W. Cundiff (9 documents)
example document: Basic marketing; concepts, environment, and decisions. Text: Edward W. Cundiff & Richard B. Still
Norman A. P. Govoni (9 documents)
example document: Retailing: cases for analysis
Simon & Schuster. Prentice-Hall, Inc. (1072 documents)
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International marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002248305 / 1988-02-24
Date of Publication:
December 23, 1987
Date of Creation:
1987
Title:
International marketing management : strategies and cases / Jean-Pierre Jeannet, Hubert D. Hennessey.
Basis of Claim:
New Matter: additional text & compilation.
Imprint:
Boston : Houghton Mifflin, c1988.
Description:
2 v.
Variant title:
International marketing management : strategies and cases
Copyright Claimant:
Houghton Mifflin Company
Notes:
Includes instructor's manual.
Names:
Jean-Pierre Jeannet
Hubert D. Hennessey
Houghton Mifflin Company (5405 documents)
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Global marketing strategies

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003370124 / 1992-08-04
Date of Publication:
December 18, 1991
Date of Creation:
1991
Title:
Global marketing strategies / Jean-Pierre Jeannet, Hubert D. Hennessey.
Edition:
2nd ed.
Basis of Claim:
New Matter: additions, revisions.
Previous Registration:
Prev. reg. 1988, TX 2-248-305 as International marketing management.
Other Title:
International marketing management
Copyright Claimant:
Houghton Mifflin Company
Names:
Jean-Pierre Jeannet
Hubert D. Hennessey
Houghton Mifflin Company (5405 documents)
example document: Mathematics

Cases in international marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003855449 / 1994-12-02
Date of Publication:
October 11, 1994
Date of Creation:
1993
Title:
Cases in international marketing / Jean-Pierre Jeannet, Christopher Gale, Kamran Kashani, Dominique Turpin.
Edition:
2nd ed.
Basis of Claim:
New Matter: compilation of cases and new material.
Previous Registration:
Prev. reg. 1986, TX 1-919-035.
Imprint:
Englewood Cliffs, NJ : Prentice Hall, c1995.
Description:
461 p.
Copyright Claimant:
Simon & Schuster. Prentice Hall, Inc.
Names:
Jean-Pierre Jeannet
Christopher Gale
Kamran Kashani (2 documents)
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Dominique Turpin
Simon & Schuster. Prentice Hall, Inc. (501 documents)
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Global marketing strategies

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004008961 / 1995-02-13
Date of Publication:
November 14, 1994
Date of Creation:
1994
Title:
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
Edition:
3rd ed.
Basis of Claim:
New Matter: additions, updating and revisions.
Previous Registration:
Prev. reg. 1992, TX 3-370-124.
Imprint:
Boston : Houghton Mifflin, c1995.
Description:
896 p.
Copyright Claimant:
Houghton Mifflin Company
Names:
Jean-Pierre Jeannet
H. David Hennessey

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Houghton Mifflin Company (5405 documents)
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Global marketing strategies

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004828916 / 1998-03-30
Date of Publication:
December 30, 1997
Date of Creation:
1997
Title:
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
Edition:
4th ed.
Basis of Claim:
New Matter: updating, revisions, and additions.
Previous Registration:
Prev. reg. 1995, TX 3-008-961.
Copyright Note:
C.O. correspondence.
Imprint:
Boston : Houghton Mifflin Co., c1998.
Description:
918 p.
Copyright Claimant:
Houghton Mifflin Company
Names:
Jean-Pierre Jeannet
H. David Hennessey
Houghton Mifflin Company (5405 documents)
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Global marketing strategies

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005340905 / 2000-12-15
Date of Publication:
September 24, 2000
Date of Creation:
2000
Title:
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
Edition:
5th ed.
Basis of Claim:
New Matter: additional text & editorial revision.
Previous Registration:
Prev. reg. 1998, TX 4-828-916.
Imprint:
Boston : Houghton Mifflin Co., c2001.
Description:
762 p.
Copyright Claimant:
Houghton Mifflin Company
Names:
Jean-Pierre Jeannet
H. David Hennessey
Houghton Mifflin Company (5405 documents)
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Global marketing strategies

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005796564 / 2003-09-11
Date of Publication:
May 30, 2003
Date of Creation:
2003
Title:
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
Edition:
6th ed.
Basis of Claim:
New Matter: additions.
Previous Registration:
Prev. reg. 2000, TX 5-340-905.
Imprint:
Boston : Houghton Mifflin, c2004.
Description:
613 p.
Copyright Claimant:
Houghton Mifflin Company
Names:
H. David Hennessey
Jean-Pierre Jeannet
Houghton Mifflin Company (5405 documents)
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