Customer expectations--the sustainability of strategy, The 22 immutable laws of marketing



The 22 immutable laws of marketing

Type of Work:
Sound recording and non-dramatic text
Registration Number / Date:
SR0000184972 / 1994-02-28
Date of Publication:
January 13, 1993
Date of Creation:
1993
Title:
The 22 immutable laws of marketing / Al Ries and Jack Trout.
Basis of Claim:
New Matter: text adaptation & sound recording.
Previous Registration:
Book prev. reg.
Description:
Sound cassette.
Copyright Claimant:
HarperCollins Publishers, Inc. (employer for hire)
Performer:
Read by the authors.
Names:
Jack Trout (14 documents)
example document: Positioning

Copyrights records by Trout, Jack

Al Ries (15 documents)
example document: The Positioning era

Copyrights records by Ries, Al

HarperCollins Publishers, Inc. (461 documents)
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Marketing warfare

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001675619 / 1985-10-15
Date of Publication:
August 27, 1985
Date of Creation:
1984
Title:
Marketing warfare / by Al Ries and Jack Trout.
Imprint:
New York : McGraw-Hill, c1986.
Description:
216 p.
Number of similar titles:
4
Copyright Claimant:
McGraw-Hill, Inc.
Names:
Jack Trout (14 documents)
example document: Positioning
Al Ries (15 documents)
example document: Positioning
McGraw-Hill, Inc. (9613 documents)
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Copyrights records by McGraw-Hill, Inc.

Bottom-up marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002443954 / 1988-11-08
Date of Publication:
October 14, 1988
Date of Creation:
1987
Title:
Bottom-up marketing / by Al Ries and Jack Trout.
Imprint:
New York : McGraw-Hill Book Co., c1989.
Description:
226 p.
Copyright Claimant:
McGraw-Hill, Inc.
Names:
Jack Trout (14 documents)
example document: Positioning
Al Ries (15 documents)
example document: The Positioning era
McGraw-Hill, Inc. (9613 documents)
example document: Civil engineering calculations reference guide

Standardized procedures for the cup walking process

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002697419 / 1989-08-07
Date of Publication:
July 31, 1989
Date of Creation:
1989
Title:
Standardized procedures for the cup walking process : a technique for gas tungsten arc welding.
Copyright Note:
C.O. correspondence.
Description:
11 p.
Copyright Claimant:
Plumbers & Steam Fitters Local Union Number 157
Authorship on Application:
Plumbers & Steam Fitters Local Union Number 157, employer for hire of Michael Porter.
Names:
Michael Porter (160 documents)
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Copyrights records by Porter, Michael

Plumbers & Steam Fitters Local Union Number 157, Terre Haute, Ind.

The new positioning

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004203893 / 1996-01-29
Date of Publication:
December 12, 1995
Date of Creation:
1995
Title:
The new positioning : the latest on the world's no. 1 business strategy / Jack Trout with Steve Rivkin.
Previous Registration:
Appl. states includes some quotes from other sources.
Imprint:
New York : McGraw-Hill, c1996.
Description:
173 p.
Copyright Claimant:
McGraw-Hill, Inc.
Names:
Steve Rivkin (5 documents)
example document: Making schools work

Copyrights records by Rivkin, Steve

Jack Trout (14 documents)
example document: The Positioning era
McGraw-Hill, Inc. (9613 documents)
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The 22 immutable laws of branding

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004626482 / 1998-10-05
Date of Publication:
September 4, 1998
Date of Creation:
1998
Title:
The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.
Edition:
1st ed.
Imprint:
New York : HarperBusiness, c1998.
Description:
182 p.
Number of similar titles:
1
Copyright Claimant:
Al Ries & Laura Ries
Names:
Laura Ries

Copyrights records by Ries, Laura

Al Ries (15 documents)
example document: Positioning

Kill them before they grow

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004946151 / 1998-05-13
Date of Publication:
November 21, 1997
Date of Creation:
1997
Title:
Kill them before they grow : the misdiagnosis of African American boys in America's classrooms / by Michael Porter.
Edition:
1st ed.
Copyright Note:
C.O. correspondence.
Imprint:
Chicago : African American Images, c1997.
Description:
88 p.
Variant title:
Kill them before they grow : the misdiagnosis of African American boys in America's classrooms
Copyright Claimant:
Michael Porter
Names:
Michael Porter (160 documents)
example document: Try again

The power of simplicity

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005188033 / 2000-05-04
Date of Publication:
March 5, 1999
Date of Creation:
1999
Title:
The power of simplicity : a management guuide to cutting through the nonsense and doing things right / Jack Trout : with Steve Rivkin.
Imprint:
New York : McGraw-Hill, c1999.
Description:
205 p.
Number of similar titles:
8
Variant title:
The power of simplicity : a management guuide to cutting through the nonsense and doing things right
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
Steve Rivkin (5 documents)
example document: Making schools work
Jack Trout (14 documents)
example document: The Positioning era
McGraw-Hill Companies, Inc. (7889 documents)
example document: Test bank to accompany Business

Copyrights records by McGraw-Hill Companies, Inc.

The 11 immutable laws of internet branding

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005220439 / 2000-05-26
Date of Publication:
April 27, 2000
Date of Creation:
1999
Title:
The 11 immutable laws of internet branding / Al Ries and acLaura Ries.
Edition:
1st ed.
Imprint:
New York : HarperBusiness, c2000.
Description:
175 p.
Copyright Claimant:
Al Rise and Laura Ries
Names:
acLaura Ries
Al Ries (15 documents)
example document: The Positioning era

The power of simplicity

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005277283 / 2001-03-19
Date of Publication:
December 14, 1999
Date of Creation:
1999
Title:
The power of simplicity : a management guide to cutting through the nonsense and doing things right / Jack Trout with Steve Rivkin.
Basis of Claim:
New Matter: text except compilation of brief quotes from other sources.
Imprint:
New York : McGraw-Hill, c1999.
Description:
205 p.
Number of similar titles:
8
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
Steve Rivkin (5 documents)
example document: Making schools work
Jack Trout (14 documents)
example document: The Positioning era
McGraw-Hill Companies, Inc. (7889 documents)
example document: Laboratory resource guide to accompany General zoology

Future focus

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005364156 / 2001-02-09
Date of Publication:
December 1, 2000
Date of Creation:
2000
Title:
Future focus : how 21 companies are capturing 21st century success / Theodore B. Kinni, with introduction & commentary by Al Ries.
Copyright Note:
C.O. correspondence.
Imprint:
Milford, CT : Capstone, c2000.
Description:
382 p.
Number of similar titles:
8
Copyright Claimant:
Theodore B. Kinni
Names:
Theodore B. Kinni
Al Ries (15 documents)
example document: The Positioning era

The conspiracy to destroy black women

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005387187 / 2001-05-29
Date of Publication:
May 1, 2001
Date of Creation:
2001
Title:
The conspiracy to destroy black women / Michael Porter.
Edition:
1st ed.
Imprint:
Chicago : African American Images, c2001.
Description:
150 p.
Copyright Claimant:
Michael Porter
Names:
Michael Porter (160 documents)
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Big brands, big trouble

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005457886 / 2001-11-23
Date of Publication:
September 21, 2001
Date of Creation:
2001
Title:
Big brands, big trouble : lessons learned the hard way / Jack Trout.
Imprint:
New York : J. Wiley, c2001.
Description:
223 p.
Copyright Claimant:
John Wiley & Sons, Inc.
Names:
Jack Trout (14 documents)
example document: Positioning
John Wiley & Sons, Inc. (9150 documents)
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The 22 immutable laws of branding

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005659159 / 2002-12-12
Date of Publication:
September 1, 2002
Date of Creation:
2002
Title:
The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries.
Edition:
1st ed.
Basis of Claim:
New Matter: new & rev. text.
Previous Registration:
Prev. reg. 1998.
Imprint:
New York : HarperCollins, c2002.
Description:
255 p.
Number of similar titles:
1
Other Title:
Immutable laws of branding
Copyright Claimant:
Al Ries, & Laura Ries
Names:
Laura Ries
Al Ries (15 documents)
example document: Positioning

The fall of advertising and the rise of PR

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005672184 / 2002-11-18
Date of Publication:
September 1, 2002
Date of Creation:
2002
Title:
The fall of advertising and the rise of PR / Laura & Al Ries.
Copyright Note:
C.O. correspondence.
Imprint:
New York : HarperBusiness, c2002.
Description:
295 p.
Copyright Claimant:
Laura Ries & Al Ries
Names:
Al Ries (15 documents)
example document: The Positioning era
Laura Ries

A genie's wisdom

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005691392 / 2003-02-04
Date of Publication:
October 28, 2002
Date of Creation:
2002
Title:
A genie's wisdom : a fable of how a CEO learned to be a marketing genius / Jack Trout.
Imprint:
Hoboken, NJ : J. Wiley & Sons, c2003.
Description:
120 p.
Variant title:
A genie's wisdom : a fable of how a CEO learned to be a marketing genius
Copyright Claimant:
Jack Trout
Names:
Jack Trout (14 documents)
example document: Positioning

Gas burners for forges, furnaces & kilns

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005911371 / 2004-02-17
Date of Publication:
February 10, 2004
Date of Creation:
2004
Title:
Gas burners for forges, furnaces & kilns / written and illustrated by Michael Porter.
Imprint:
Ocean Pines, MD : SkipJack Press, c2004.
Description:
198 p.
Copyright Claimant:
Michael Porter
Names:
Michael Porter (160 documents)
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Trout on strategy

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005954117 / 2004-04-28
Date of Publication:
February 11, 2004
Date of Creation:
2004
Title:
Trout on strategy : capturing mindshare, conquering markets / Jack Trout.
Imprint:
New York : McGraw-Hill, c2004.
Description:
159 p.
Copyright Claimant:
Jack Trout
Names:
Jack Trout (14 documents)
example document: Positioning

The origin of brands

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0006065801 / 2004-10-19
Date of Publication:
May 1, 2004
Date of Creation:
2004
Title:
The origin of brands / Al Ries and Laura Ries.
Edition:
1st ed.
Imprint:
New York : HarperBusiness, c2004.
Description:
308 p.
Copyright Claimant:
Al Ries & Laura Ries
Names:
Laura Ries
Al Ries (15 documents)
example document: The Positioning era

Villages, ghosts, lovers and red rice

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0006147104 / 2005-02-09
Date of Publication:
November 2, 2004
Date of Creation:
2004
Title:
Villages, ghosts, lovers and red rice / Michael Porter.
Previous Registration:
Prev. reg. 2002, TXu 1-095-745.
Description:
168 p.
Copyright Claimant:
Michael Porter
Names:
Michael Porter (160 documents)
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Focus

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0006266011 / 2005-11-04
Date of Publication:
October 1, 2005
Date of Creation:
2005
Title:
Focus.
Basis of Claim:
New Matter: new introd. & author's note.
Previous Registration:
Prev. pub. edition.
Copyright Note:
Cataloged from appl. only.
Copyright Claimant:
Al Ries
Authorship on Application:
new introd. & author's note: Laura Ries & Al Ries.
Names:
Laura Ries
Al Ries (15 documents)
example document: Positioning

Bleaching cream, jeri curls, and other madness

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu000430057 / 1990-07-30
Date of Creation:
1990
Title:
Bleaching cream, jeri curls, and other madness : essays on African American life / by Michael Porter.
Description:
1 v.
Variant title:
Bleaching cream, jeri curls, and other madness : essays on African American life
Copyright Claimant:
Michael Porter
Names:
Michael Porter 1957-

Capital choices

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu000538535 / 1992-08-10
Date of Creation:
1992
Title:
Capital choices : changing the way American invests in industry.
Variant title:
Capital choices : changing the way American invests in industry.
Copyright Claimant:
Michael Porter, 1947-, & Council on Competiveness (employer for hire)
Names:
Michael Porter 1947-
Council on Competiveness

Customer expectations--the sustainability of strategy

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu000674588 / 1998-11-24
Date of Creation:
1998
Title:
Customer expectations--the sustainability of strategy.
Previous Registration:
Preexisting material: Competitive advantage, by Michael Porter & Positioning: the battle for your mind, by Al Ries & Jack Trout.
Description:
1 v.
Other Title:
Positioning: the battle for your mind
Competitive advantage
Copyright Claimant:
Bryan Stafford, 1974-
Names:
Jack Trout (14 documents)
example document: The Positioning era
Al Ries (15 documents)
example document: The Positioning era
Michael Porter (160 documents)
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Bryan Stafford 1974-

Kill 'em 'fore they grow

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu000685635 / 1995-04-19
Date of Creation:
1995
Title:
Kill 'em 'fore they grow : behavior disorders and African American boys : a teacher's view.
Description:
1 v.
Variant title:
Kill 'em 'fore they grow : behavior disorders and African American boys
Copyright Claimant:
Michael Porter, 1957-
Names:
Michael Porter 1957-

The tale of Prince Zack

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu000723265 / 1996-01-03
Date of Creation:
1995
Title:
The tale of Prince Zack.
Application Title:
Prince Zack.
Description:
1 v.
Copyright Claimant:
Michael Porter, 1967-
Notes:
An epic.
Names:
Michael Porter 1967-

Villages, ghosts, lovers, and red rice

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu001095745 / 2002-12-09
Date of Creation:
2002
Title:
Villages, ghosts, lovers, and red rice.
Description:
188 p.
Copyright Claimant:
Michael Porter, 1957-
Names:
Michael Porter 1957-

Rap and the eroticization of the Black child

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu001294151 / 2006-04-14
Date of Creation:
2006
Title:
Rap and the eroticization of the Black child.
Description:
Cataloged from appl. only.
Copyright Claimant:
Michael Porter, 1957-
Names:
Michael Porter 1957-
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