Instructor's manual to accompany Cases in advertising and promotion management, fourth edition



Instructor's manual to accompany Cases in advertising and promotion management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001227633 / 1983-11-16
Date of Publication:
October 3, 1983
Date of Creation:
1983
Title:
Instructor's manual to accompany Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.
Description:
473 p.
Other Title:
Cases in advertising and promotion management
Copyright Claimant:
Business Publications, Inc.
Names:
John A. Quelch (31 documents)
example document: Global marketing management

Copyrights records by Quelch, John A.

Paul W. Farris

Copyrights records by Farris, Paul W.

Business Publications, Inc. (487 documents)
example document: Practice set number 2, the A. F. Milner Company, to accompany Accounting principles

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Cases in advertising and promotion management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001241900 / 1983-09-13
Date of Publication:
July 22, 1983
Date of Creation:
1982
Title:
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.
Basis of Claim:
New Matter: "original pref. and editorial arr. and selection of materials."
Copyright Note:
C.O. correspondence.
Imprint:
Plano, Tex. : Business Publications, 1983.
Description:
811 p.
Copyright Claimant:
Business Publications, Inc.
Names:
John A. Quelch
Paul W. Farris (10 documents)
example document: [Harvard Business School cases
Business Publications, Inc. (487 documents)
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Advertising & promotion management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001309098 / 1984-01-09
Date of Publication:
October 14, 1983
Date of Creation:
1980
Title:
Advertising & promotion management : a manager's guide to theory & practice / Paul W. Farris & John A. Quelch with contributions from F. Beaven Ennis ... [et al.].
Copyright Note:
C.O. correspondence.
Imprint:
Radnor, Pa. : Chilton Book Co., c1983.
Description:
301 p.
Copyright Claimant:
Norback & Company, Inc.
Authorship on Application:
entire text: Norback & Company, Inc., employer for hire of Paul W. Farris and John A. Quelch.
Names:
Paul W. Farris
John A. Quelch
F. Beaven Ennis
Norback & Company, Inc.

Copyrights records by Norback & Company, Inc.

Cases in consumer behavior

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001839469 / 1986-05-06
Date of Publication:
March 28, 1986
Date of Creation:
1985
Title:
Cases in consumer behavior / F. Stewart DeBruicker, John A. Quelch, Scott Ward.
Edition:
2nd ed.
Basis of Claim:
New Matter: "compilation with editor's introduction and notes; some additional material."
Previous Registration:
Prev. reg. 1980, TX 434-434.
Imprint:
Englewood Cliffs, N. J. : Prentice-Hall, c1986.
Description:
345 p.
Copyright Claimant:
Prentice-Hall, Inc.
Names:
John A. Quelch
Scott Ward 1942-
F. Stewart DeBruicker 1944-
Prentice-Hall, Inc. (10137 documents)
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Cases in advertising and promotion management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002022924 / 1987-03-20
Date of Publication:
February 5, 1987
Date of Creation:
1986
Title:
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.
Edition:
2nd ed.
Basis of Claim:
New Matter: "new selection of case material."
Previous Registration:
Prev. reg. 1983, TX 1-241-900.
Imprint:
Plano, Tex. : Business Publications, 1987.
Description:
759 p.
Copyright Claimant:
Business Publications, Inc.
Names:
John A. Quelch
Paul W. Farris (10 documents)
example document: [Harvard Business School cases
Business Publications, Inc. (487 documents)
example document: Practice set number 3

Instructor's manual to accompany Cases in advertising and promotion management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002086407 / 1987-05-26
Date of Publication:
April 2, 1987
Date of Creation:
1987
Title:
Instructor's manual to accompany Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.
Edition:
2nd ed.
Basis of Claim:
New Matter: "new and revised material; updated for current text."
Previous Registration:
Prev. reg. 1983, TX 1-227-633.
Imprint:
Plano, Tex. : Business Publications, 1987.
Description:
457 p.
Other Title:
Cases in advertising and promotion management
Copyright Claimant:
Business Publications, Inc.
Names:
John A. Quelch
Paul W. Farris
Business Publications, Inc. (487 documents)
example document: Practice set number 2, the A. F. Milner Company, to accompany Accounting principles

Instructor's manual to accompany Multinational marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002248216 / 1988-02-04
Date of Publication:
January 4, 1988
Date of Creation:
1987
Title:
Instructor's manual to accompany Multinational marketing management : cases & readings / Robert D. Buzzell & John A. Quelch.
Description:
217 p.
Variant title:
Instructor's manual to accompany Multinational marketing management : cases & readings
Other Title:
Multinational marketing management : cases and readings
Copyright Claimant:
Addison-Wesley Publishing Company, Inc.
Names:
Robert D. Buzzell (6 documents)
example document: Marketing research and information systems: text and cases

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John A. Quelch
Addison-Wesley Publishing Company, Inc. (3230 documents)
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Multinational marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002332837 / 1988-03-16
Date of Publication:
January 4, 1988
Date of Creation:
1987
Title:
Multinational marketing management : cases and readings / Robert D. Buzzell, John A. Quelch.
Basis of Claim:
New Matter: additions.
Copyright Note:
C.O. correspondence.
Description:
500 p.
Copyright Claimant:
Addison-Wesley Publishing Company, Inc.
Names:
John A. Quelch
Robert Dow Buzzell 1933-
Addison-Wesley Publishing Company, Inc. (3230 documents)
example document: The Nitty, gritty, rather pretty city

Sales promotion management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002529357 / 1989-03-20
Date of Publication:
February 2, 1989
Date of Creation:
1988
Title:
Sales promotion management / John A. Quelch.
Imprint:
Englewood Cliffs, N. J. : Prentice-Hall, c1989.
Description:
350 p.
Copyright Claimant:
Prentice-Hall, Inc., a division of Simon & Schuster
Names:
John A. Quelch
Simon & Schuster. Prentice-Hall, Inc. (1072 documents)
example document: Management

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How to market to consumers

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002540469 / 1989-03-29
Date of Publication:
January 3, 1989
Date of Creation:
1988
Title:
How to market to consumers : 10 ways to win / John A. Quelch.
Imprint:
New York : J. Wiley, c1989.
Description:
224 p.
Copyright Claimant:
John A. Quelch Appl. states entire work new except some prev. pub. textual material used with permission.
Names:
John A. Quelch

The Marketing challenge of 1992

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002707839 / 1989-12-15
Date of Publication:
December 6, 1989
Date of Creation:
1989
Title:
The Marketing challenge of 1992 / John A. Quelch, Robert D. Buzzell, Eric R. Salama.
Imprint:
Reading, Mass. : Addison-Wesley Pub. Co., c1990.
Description:
390 p.
Copyright Claimant:
Addison-Wesley Publishing Company, Inc.
Names:
John A. Quelch
Eric R. Salama
Robert Dow Buzzell 1933-
Addison-Wesley Publishing Company, Inc. (3230 documents)
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The Marketing challenge of Europe, 1992

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002902513 / 1990-08-23
Date of Publication:
August 9, 1990
Date of Creation:
1990
Title:
The Marketing challenge of Europe, 1992 / John A. Quelch, Robert D. Buzzell, Eric R. Salama.
Basis of Claim:
New Matter: new & rev. text, compilation.
Previous Registration:
Prev. reg. 1989, TX 2-707-839.
Description:
1 v.
Copyright Claimant:
Addison-Wesley Publishing Company, Inc.
Names:
John A. Quelch
Eric R. Salama
Robert Dow Buzzell 1933-
Addison-Wesley Publishing Company, Inc. (3230 documents)
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Cases in advertising and promotion mangement

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002989964 / 1991-01-22
Date of Publication:
December 13, 1990
Date of Creation:
1990
Title:
Cases in advertising and promotion mangement / John A. Quelch, Paul W. Farris
Edition:
3rd ed.
Basis of Claim:
New Matter: new selection.
Previous Registration:
Prev. reg. 1987, TX 2-022-924.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
John A. Quelch (31 documents)
example document: Consumer behavior for marketing managers
Paul W. Farris
Richard D. Irwin, Inc. (2789 documents)
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Instructor's manual to accompany Cases in advertising and promotion management, third edition

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003142101 / 1991-07-09
Date of Publication:
May 17, 1991
Date of Creation:
1990
Title:
Instructor's manual to accompany Cases in advertising and promotion management, third edition / John A. Quelch, Paul W. Farris.
Basis of Claim:
New Matter: "new and revised material."
Previous Registration:
Prev. reg. 1987, TX 2-086-407.
Copyright Note:
C.O. correspondence.
Description:
1 v.
Other Title:
Cases in advertising and promotion management
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
John A. Quelch
Paul W. Farris
Richard D. Irwin, Inc. (2789 documents)
example document: [Examinations A, B, and C for Financial accounting

Administracion de la mercadotecnia multinacional

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003372576 / 1992-08-07
Date of Publication:
May 8, 1992
Date of Creation:
1992
Title:
Administracion de la mercadotecnia multinacional : lecturas y casos / Robert D. Buzzell, John A. Quelch ; version en espanol de Eduardo Ibarra Colado y de Patricia Ibarra Colado con colaboracion de Alma Navarro Vega.
Basis of Claim:
New Matter: "Spanish translation."
Other Title:
Multinational marketing management
Copyright Claimant:
Addison Wesley Iberoamericana, S.A.
Performer:
Translation of Multinational marketing management: cases and readings.
Names:
Robert D. Buzzell (6 documents)
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John A. Quelch
Eduardo Ibarra Colado
Patricia Ibarra Colado
Alma Navarro Vega
Eduardo Ibarra Colado
Patricia Ibarra Colado (1 documents)
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Alma Navarro Vega
Addison Wesley Iberoamericana, S.A.

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Ethics in marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003423009 / 1992-10-15
Date of Publication:
August 14, 1992
Date of Creation:
1991
Title:
Ethics in marketing / N. Craig Smith, John A. Quelch.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
John A. Quelch (31 documents)
example document: East European update
N. Craig Smith 1958-
Richard D. Irwin, Inc. (2789 documents)
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Instructor's manual to accompany Ethics in marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003538749 / 1993-04-22
Date of Publication:
February 4, 1993
Date of Creation:
1992
Title:
Instructor's manual to accompany Ethics in marketing / N. Craig Smith, John A. Quelch.
Description:
375 p.
Other Title:
Ethics in marketing
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
N. Craig Smith
John A. Quelch (31 documents)
example document: East European update
Richard D. Irwin, Inc. (2789 documents)
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Instructor's manual to accompany European cases in marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003724026 / 1994-04-11
Date of Publication:
March 10, 1994
Date of Creation:
1993
Title:
Instructor's manual to accompany European cases in marketing management / John A. Quelch, Kamran Kashani, Sandra Vandermerwe.
Description:
334 p.
Other Title:
European cases in marketing management
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
John A. Quelch
Kamran Kashani
Sandra Vandermerwe
Richard D. Irwin, Inc. (2789 documents)
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European cases in marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003809438 / 1994-04-11
Date of Publication:
February 14, 1994
Date of Creation:
1993
Title:
European cases in marketing management / John A. Quelch, Kamran Kashani and Sandra Vandermerwe.
Imprint:
Burr Ridge, IL : Irwin, c1994.
Description:
525 p.
Other Title:
Cases in European marketing management
Copyright Claimant:
Richard D. Irwin, Inc.
Notes:
Cover & spine ti.: Cases in European marketing management.
Names:
John A. Quelch
Kamran Kashani
Sandra Vandermerwe
Richard D. Irwin, Inc. (2789 documents)
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Instructor's manual to accompany Cases in advertising and promotion management, fourth edition

Type of Work:
Machine-readable work or computer program
Registration Number / Date:
TX0003892904 / 1994-10-21
Date of Publication:
February 10, 1994
Date of Creation:
1993
Title:
Instructor's manual to accompany Cases in advertising and promotion management, fourth edition / John A. Quelch, Paul W. Farris.
Basis of Claim:
New Matter: revisions, additions & updating excluding disk.
Previous Registration:
Prev. reg. 1991, TX 3-142-101.
Description:
530 p. + computer disk.
Other Title:
Cases in advertising and promotion management
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
John A. Quelch
Paul W. Farris (10 documents)
example document: [Harvard Business School cases
Richard D. Irwin, Inc. (2789 documents)
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Cases in advertising and promotion management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003959677 / 1994-12-12
Date of Publication:
December 6, 1993
Date of Creation:
1993
Title:
Cases in advertising and promotion management / John A. Quelch, Paul W. Farris.
Edition:
4th ed.
Basis of Claim:
New Matter: new selections.
Previous Registration:
Prev. reg. 1991, TX 2-989-964.
Imprint:
Burr Ridge, IL : Irwin, c1994.
Description:
746 p.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
John A. Quelch
Paul W. Farris (10 documents)
example document: [Harvard Business School cases
Richard D. Irwin, Inc. (2789 documents)
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Instructor's manual to accompany Cases in product management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004019959 / 1995-07-21
Date of Publication:
December 15, 1994
Date of Creation:
1994
Title:
Instructor's manual to accompany Cases in product management / John A. Quelch.
Imprint:
Chicago : Irwin, c1995.
Description:
1 v.
Other Title:
Cases in product management
Copyright Claimant:
Richard D. Irwin, Inc., a Times Mirror Higher Education Group, Inc., company (employer for hire)
Names:
John A. Quelch (31 documents)
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Richard D. Irwin, Inc. (2789 documents)
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Times Mirror Higher Education Group, Inc. (466 documents)
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Global marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004114220 / 1995-08-29
Date of Publication:
October 19, 1994
Date of Creation:
1994
Title:
Global marketing management : cases and readings / Robert D. Buzzell, John A. Quelch, Christopher A. Bartlett.
Edition:
3rd ed.
Basis of Claim:
New Matter: additions & revisions.
Previous Registration:
Prev. reg. 6Mar92, TX 3-261-656.
Imprint:
Reading, MA : Addison-Wesley Pub. Co., c1995.
Description:
686 p.
Variant title:
Global marketing management : cases and readings
Copyright Claimant:
Addison-Wesley Publishing Company, Inc.
Names:
Robert D. Buzzell (6 documents)
example document: Marketing research and information systems: text and cases
John A. Quelch
Christopher A. Bartlett (13 documents)
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Addison-Wesley Publishing Company, Inc. (3230 documents)
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Global marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004908488 / 1999-01-26
Date of Publication:
November 13, 1998
Date of Creation:
1997
Title:
Global marketing management / John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor.
Edition:
4th ed.
Basis of Claim:
New Matter: additions & revisions.
Previous Registration:
Prev. reg. 1995, TX 4-114-220.
Imprint:
Reading, MA : Addison-Wesley, c1999.
Description:
703 p.
Copyright Claimant:
Addison-Wesley Publishing Company, Inc.
Names:
John A. Quelch
Christopher A. Bartlett (13 documents)
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Joel Steckel
Addison-Wesley Publishing Company, Inc. (3230 documents)
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Cases in strategic marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005332680 / 2001-01-03
Date of Publication:
October 6, 2000
Date of Creation:
2000
Title:
Cases in strategic marketing management : business strategies in Latin America / Guillermo D'Andrea, John A. Quelch.
Imprint:
Upper Saddle River, NJ : Prentice Hall, c2001.
Description:
280 p.
Variant title:
Cases in strategic marketing management : business strategies in Latin America
Copyright Claimant:
Prentice Hall, Inc.
Names:
Guillermo D'Andrea
John A. Quelch
Prentice Hall, Inc. (1339 documents)
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Problems and cases in health care marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005954934 / 2004-04-27
Date of Publication:
January 13, 2004
Date of Creation:
2004
Title:
Problems and cases in health care marketing / John T. Gourville, John A. Quelch, V. Kasturi Rangan.
Basis of Claim:
New Matter: additions.
Previous Registration:
Some preexisting material from other sources.
Imprint:
Boston : McGraw-Hill Irwin, c2005.
Description:
440 p.
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
John T. Gourville
John A. Quelch (31 documents)
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V. Kasturi Rangan (5 documents)
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McGraw-Hill Companies, Inc. (7213 documents)
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Case teaching notes to accompany Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005999353 / 2004-07-13
Date of Publication:
May 20, 2004
Date of Creation:
2004
Title:
Case teaching notes to accompany Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
Basis of Claim:
New Matter: additional text.
Imprint:
Boston : McGraw Hill, c2005.
Description:
1 v.
Variant title:
Case teaching notes to accompany Marketing management : text and cases
Other Title:
Marketing management : text and cases
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
Rajiv Lal
John A. Quelch
V. Kasturi Rangan (5 documents)
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McGraw-Hill Companies, Inc. (7213 documents)
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Marketing management text and cases

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0006017691 / 2004-08-24
Date of Publication:
March 4, 2004
Date of Creation:
2004
Title:
Marketing management text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan.
Basis of Claim:
New Matter: some text, figures & tables.
Imprint:
Boston : McGraw-Hill Irwin, c2005.
Description:
812 p.
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
Rajiv Lal
John A. Quelch (31 documents)
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V. Kasturi Rangan (5 documents)
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McGraw-Hill Companies, Inc. (7213 documents)
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High school student passing rates on criterion referenced tests for Washington State

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0006384263 / 2006-06-30
Date of Publication:
June 14, 2006
Date of Creation:
2005
Title:
High school student passing rates on criterion referenced tests for Washington State : an examination of mean rates of change from 1999--2003.
Rights and Permissions:
Rights and permissions info. on CORDS appl. in CO.
Copyright Note:
Electronic registration.
Description:
Computer text data.
Copyright Claimant:
Paul James Farris
Authorship on Application:
entire text: Paul James Farris.
Names:
Paul James Farris

Product management activity questionnaire

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu000296138 / 1987-09-11
Date of Creation:
1985
Title:
Product management activity questionnaire / Paul Farris, John Quelch.
Description:
1 v.
Copyright Claimant:
Paul W. Farris, John A. Quelch & James M. Olver
Authorship on Application:
editorial revisions: James M. Olver.
Names:
Paul W. Farris
John A. Quelch
James M. Olver
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