Instructor's manual to accompany Marketing principles & perspectives, third edition [by] William O. Bearden, Thomas N. Ingram, Raymond W. LaForge part 2



The Misidentification problem

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000003750 / 1978-02-06
Date of Publication:
January 16, 1978
Date of Creation:
1977
Date in Notice:
notice:1977
Title:
The Misidentification problem : an exploratory study of the relative communication effectiveness of selected comparative and noncomparative television commercials among cable television subscribers in Washington County, Tennessee / Ronald Lee Weir.
Series:
Doctoral dissertation series ; 77-28569
Imprint:
Ann Arbor : University Microfilms, c1977.
Description:
Microfilm.
Other Title:
Doctoral dissertation series ; 77-28569
Copyright Claimant:
Ronald Lee Weir
Names:
Ronald Lee Weir 1943-

Instructor's manual to accompany Marketing, an integrated approach, by Carl McDaniel, Jr.

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000234747 / 1979-04-26
Date of Publication:
February 16, 1979
Date of Creation:
1978
Title:
Instructor's manual to accompany Marketing, an integrated approach, by Carl McDaniel, Jr. / prepared by Eric R. Pratt.
Imprint:
New York : Harper & Row, c1979.
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1 v.
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Instructor's manual to accompany Marketing, an integrated approach
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Marketing, an integrated approach
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Harper & Row, Publishers, Inc.
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Harper & Row, Publishers, Inc., employer for hire of Eric R. Pratt.
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Eric R. Pratt
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Instructor's manual to accompany Marketing analysis and decision making

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000324476 / 1979-08-30
Date of Publication:
February 20, 1979
Date of Creation:
1978
Title:
Instructor's manual to accompany Marketing analysis and decision making / Burton H. Marcus and Edward M. Tauber.
Imprint:
Boston : Little, Brown, c1979.
Description:
47 p.
Other Title:
Marketing analysis and decision making
Copyright Claimant:
Burton H. Marcus & Edward M. Tauber
Names:
Burton H. Marcus 1934-
Edward M. Tauber 1943-

Instructor's manual to accompany Marketing research, management, methods, and cases, second edition

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000358117 / 1979-10-31
Date of Publication:
August 31, 1979
Date of Creation:
1978
Title:
Instructor's manual to accompany Marketing research, management, methods, and cases, second edition / by Walter B. Wentz.
Basis of Claim:
New Matter: "additional text, revisions, and changes."
Previous Registration:
Prev. reg. 1972, A393375.
Imprint:
New York : Harper & Row, c1979.
Description:
Sheets (144 p.)
Other Title:
Marketing research, management, methods, and cases, second edition
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Walter B. Wentz
Names:
Walter B. Wentz (2 documents)
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Central business district revitalization

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000695294 / 1981-05-28
Date of Publication:
April 15, 1981
Date of Creation:
1980
Date in Notice:
notice: 1980
Title:
Central business district revitalization : the impact of novelty on patronage ... / Rebecca M. Yates.
Imprint:
Ann Arbor : University Microfilms International, 1981.
Description:
Microfiche.
Variant title:
Central business district revitalization : the impact of novelty on patronage ...
Copyright Claimant:
Rebecca Marie Johnson Yates
Notes:
Order no. 81-07512.
Names:
Rebecca Marie Johnson Yates 1950-

Study guide to accompany Udell & Laczniak Marketing in an age of change

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000721731 / 1981-06-29
Date of Publication:
January 23, 1981
Date of Creation:
1980
Title:
Study guide to accompany Udell & Laczniak Marketing in an age of change : an introduction [by Jon G. Udell, Gene R. Laczniak] / prepared by Ronald L. Weir for P. S. Associates.
Imprint:
New York : J. Wiley, c1981.
Description:
298 p.
Variant title:
Study guide to accompany Udell & Laczniak Marketing in an age of change : an introduction
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Marketing in an age of change : an introduction
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John Wiley & Sons, Inc.
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Udell.
Laczniak.

The Effect of product involvement and mode of presentation of television ...

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001081832 / 1983-02-07
Date of Publication:
December 15, 1982
Date of Creation:
1982
Title:
The Effect of product involvement and mode of presentation of television ... / J. Paul Merenski.
Imprint:
Ann Arbor : University Microfilms International, 1983 [i.e. 1982]
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Microfiche.
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J. Paul Merenski 1939-

Instructor's manual to accompany Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001363465 / 1984-06-13
Date of Publication:
April 28, 1984
Date of Creation:
1983
Title:
Instructor's manual to accompany Marketing management : a strategic planning approach / Victor P. Buell.
Description:
188 p.
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Instructor's manual to accompany Marketing management : a strategic planning approach
Other Title:
Marketing management : a strategic planning approach
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McGraw-Hill, Inc.
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Victor P. Buell
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Instructor's manual to accompany Marketing in action

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001448080 / 1984-10-29
Date of Publication:
September 28, 1984
Date of Creation:
1984
Title:
Instructor's manual to accompany Marketing in action / Thomas E. Ness, Ralph L. Day.
Edition:
5th ed.
Basis of Claim:
New Matter: "entirely rev. & updated."
Previous Registration:
Prev. reg. 1978, TX 112-685.
Description:
97 p.
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Marketing in action
Copyright Claimant:
Richard D. Irwin, Inc.
Notes:
Cover ti.: Marketing in action: a decision game.
Names:
Thomas E. Ness
Ralph L. Day
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Instructor's manual to accompany Marketing research

Type of Work:
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Registration Number / Date:
TX0001574866 / 1985-05-08
Date of Publication:
February 4, 1985
Date of Creation:
1984
Title:
Instructor's manual to accompany Marketing research : text and cases, sixth edition / Harper W. Boyd, Jr., Ralph L. Westfall, Stanley F. Stasch.
Basis of Claim:
New Matter: "completely rev. and updated."
Previous Registration:
Prev. reg. 1981, TX 731-714.
Imprint:
Homewood, Ill. : R.D. Irwin, 1985.
Description:
460 p.
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Instructor's manual to accompany Marketing research : text and cases, sixth edition
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Marketing research : text and cases
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Richard D. Irwin, Inc.
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Boyd, Harper W., Jr.

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Instructor's manual to accompany Marketing management

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Registration Number / Date:
TX0001644766 / 1985-08-13
Date of Publication:
March 14, 1985
Date of Creation:
1984
Title:
Instructor's manual to accompany Marketing management : strategies and programs, second edition / Joseph P. Guiltinan, Gordon W. Paul.
Basis of Claim:
New Matter: "editorial revisions and new material."
Previous Registration:
Prev. reg. 1981, TX 1-575-805.
Description:
378 p.
Variant title:
Instructor's manual to accompany Marketing management : strategies and programs, second edition
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Marketing management : strategies and programs
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McGraw-Hill, Inc.
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Joseph P. Guiltinan

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Gordon W. Paul

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Instructor's manual to accompany Marketing

Type of Work:
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Registration Number / Date:
TX0002052546 / 1987-04-29
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February 25, 1987
Date of Creation:
1986
Title:
Instructor's manual to accompany Marketing : a managerial approach, second edition / prepared by William S. Sekely, J. Paul Merenski, Rebecca M. Yates, Ronald L. Weir.
Basis of Claim:
New Matter: "parts 1-6 are new; revisions throughout all other material."
Previous Registration:
Prev. reg. 1981, TX 763-524.
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497 p.
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Instructor's manual to accompany Marketing : a managerial approach, second edition
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Marketing:a managerial approach
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South-Western Publishing Company
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Instructor's manual to accompany Marketing

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Registration Number / Date:
TX0002182876 / 1987-10-07
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August 31, 1987
Date of Creation:
1987
Title:
Instructor's manual to accompany Marketing : an international perspective / Philip R. Cateora, Susan Keaveney.
Imprint:
Homewood, Ill. : Irwin, 1987.
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49 p.
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Instructor's manual to accompany Marketing : an international perspective
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Marketing: an international perspective
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Instructor's manual to accompany Marketing management

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TX0002313245 / 1988-05-10
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March 24, 1988
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1988
Title:
Instructor's manual to accompany Marketing management : strategies and programs, third edition / Joseph P. Guiltinan, Gordon W. Paul.
Basis of Claim:
New Matter: "editorial revisions and new material."
Previous Registration:
Prev. reg. 1985, TX 1-644-766.
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446 p.
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Instructor's manual to accompany Marketing management : strategies and programs, third edition
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Marketing management : strategies and programs
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Instructor's manual to accompany Marketing research, second edition

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Non-dramatic literary work
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TX0002415298 / 1988-09-26
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August 12, 1988
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1988
Title:
Instructor's manual to accompany Marketing research, second edition / Robert A. Peterson.
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New Matter: revisions & additions.
Previous Registration:
Prev. reg. 1982, TX 1-007-902.
Imprint:
Homewood, Ill. : Irwin, 1988.
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111 p.
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Marketing research
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Business Publications, Inc.
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Robert A. Peterson (23 documents)
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Instructor's manual to accompany Marketing research, second edition

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TX0002616617 / 1989-07-27
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August 18, 1988
Date of Creation:
1988
Title:
Instructor's manual to accompany Marketing research, second edition / Robert A. Peterson.
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New Matter: "new and revised material, updated for current text."
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Prev. reg.
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1 v.
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Marketing research
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Instructor's manual to accompany Marketing management

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Non-dramatic literary work
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TX0002761053 / 1990-02-22
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January 4, 1990
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1989
Title:
Instructor's manual to accompany Marketing management : a strategic approach [by] Boyd, Walker / manual prepared by Les Dlabay.
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Instructor's manual to accompany Marketing management : a strategic approach
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Marketing management : a strategic approach
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Instructor's manual to accompany Marketing research in a marketing environment

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TX0002855749 / 1990-07-05
Date of Publication:
May 17, 1990
Date of Creation:
1989
Title:
Instructor's manual to accompany Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle.
Edition:
2nd ed.
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New Matter: additions, revisions & updating.
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Prev. reg.
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1 v.
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Marketing research in a marketing environment
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Richard D. Irwin, Inc.
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Instructor's manual to accompany Marketing strategy

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TX0003038397 / 1991-04-04
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April 1, 1991
Date of Creation:
1990
Title:
Instructor's manual to accompany Marketing strategy : a customer-driven approach [by] Steven P. Schnaars / prepared by Cesar Maloles III.
Description:
1 v.
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Marketing strategy
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Steven P. Schnaars
Names:
Maloles, Cesar, 3rd
Steven P. Schnaars

Instructor's manual to accompany Marketing management

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Non-dramatic literary work
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TX0003111817 / 1991-02-06
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January 11, 1991
Date of Creation:
1990
Title:
Instructor's manual to accompany Marketing management : strategies and programs, fourth edition / Joseph P. Guiltinan, Gordon W. Paul.
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New Matter: "editorial revisions and new material."
Previous Registration:
Prev. reg. 1988, TX 2-313-245.
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C.O. correspondence.
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1 v.
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Instructor's manual to accompany Marketing management : strategies and programs
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Marketing management : strategies and programs
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McGraw-Hill, Inc.
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Joseph P. Guiltinan (9 documents)
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Gordon W. Paul
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Instructor's manual to accompany Marketing strategy

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TX0003291109 / 1992-04-07
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January 23, 1992
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1992
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Instructor's manual to accompany Marketing strategy / Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche.
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1 v. + magnetic disk.
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Marketing strategy
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Futura Publishing Company, Inc.
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Walker, Orville C., Jr. (23 documents)
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Instructor's manual to accompany Marketing management

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TX0003678463 / 1993-11-30
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September 17, 1993
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1993
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Instructor's manual to accompany Marketing management : strategies and programs, fifth edition / Joseph P. Guiltinan, Gordon W. Paul.
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New Matter: editorial revisions & new rev. text.
Previous Registration:
Prev. reg. 1991, TX 3-111-817.
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New York : McGraw-Hill, c1994.
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475 p.
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Instructor's manual to accompany Marketing management : strategies and programs
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Marketing management : strategies and programs
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McGraw-Hill, Inc.
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Instructor's manual to accompany Marketing research in a marketing environment, third edition

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TX0003982597 / 1995-01-24
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September 9, 1994
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1994
Title:
Instructor's manual to accompany Marketing research in a marketing environment, third edition / William R. Dillon, Thomas J. Madden, Neil H. Firtle.
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New Matter: new & revised material; updated for current text.
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Prev. reg.
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521 p.
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Marketing research in a marketing environment
Times Mirror Higher Education Group, Inc. Richard D. Irwin, Inc.
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Richard D. Irwin, Inc., a division of Times Mirror Higher Education Group, Inc. (as employer for hire of William R. Dillon, Thomas J. Madden & Neil H. Firtle)
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Thomas J. Madden
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Instructor's manual to accompany Marketing research exercises

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TX0004002062 / 1995-03-13
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January 17, 1995
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1995
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Instructor's manual to accompany Marketing research exercises / Chip E. Miller.
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125 p.
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Marketing research exercises
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West Publishing Company
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Chip E. Miller
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Instructor's manual to accompany Marketing management

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TX0004010865 / 1995-02-24
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January 16, 1995
Date of Creation:
1994
Title:
Instructor's manual to accompany Marketing management : a strategic approach with a global orientation, second edition / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larreche.
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New Matter: new & rev. material, updating.
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Prev. reg.
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Chicago : Irwin, c1995.
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1 v. + computer disk.
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Marketing management
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Richard D. Irwin , a division of Times Mirror Higher Education Group, Inc. (employer for hire)
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Accompanies Marketing management : a strategic approach with a global orientation.
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Walker, Orville C., Jr. (23 documents)
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Instructor's manual to accompany Marketing, second edition

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TX0004122322 / 1995-09-06
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September 22, 1994
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1994
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Instructor's manual to accompany Marketing, second edition / Courtland L. Bovee, Michael J. Houston, John V. Thill.
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New Matter: revisions & additions.
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Prev. reg. 1992, TX 3-274-481.
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569 p.
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Marketing
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Instructor's manual to accompany Marketing strategy

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TX0004179291 / 1995-12-20
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August 15, 1995
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1995
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Instructor's manual to accompany Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper W. Boyd, Jr., Jean-Claude Larreche.
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2nd ed.
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New Matter: additions & revisions.
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Prev. reg.
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Chicago : Irwin, c1996.
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Instructor's manual to accompany Marketing strategy : planning and implementation
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Marketing stragety : planning and implementation
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Instructor's manual to accompany Marketing research

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TX0004847635 / 1998-09-09
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July 13, 1998
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1998
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Instructor's manual to accompany Marketing research : methodological foundations, seventh edition / Gilbert A. Churchill, Jr.
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New Matter: editorial revision and additional text.
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Prev. reg. 1995, TX 3-962-610.
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641 p.
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Instructor's manual to accompany Marketing research : methodological foundations, seventh edition
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Marketing research : methodological foundations
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Instructor's manual to accompany Marketing principles & perspectives, third edition [by] William O. Bearden, Thomas N. Ingram, Raymond W. LaForge

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TX0005302499 / 2000-11-22
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September 11, 2000
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2000
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Instructor's manual to accompany Marketing principles & perspectives, third edition [by] William O. Bearden, Thomas N. Ingram, Raymond W. LaForge / prepared by Craig Hollingshead, Barbara R. Oates.
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New Matter: editorial revisions & new & rev. material.
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379 p.
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Instructor's manual to accompany Marketing principles & perspectives, third edition
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Marketing principles & perspectives
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A hitchhiker's guide to God

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Non-dramatic literary work
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TXu000651244 / 1994-09-15
Date of Creation:
1989
Title:
A hitchhiker's guide to God.
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103 p.
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J. Paul Merenski, 1939-
Names:
J. Paul Merenski 1939-
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