Marketing management strategy for small research consulting corporations selling to the Federal Government



Marketing management

Type of Work:
Motion picture or filmstrip
Registration Number / Date:
PA0000257001 / 1985-03-29
Date of Publication:
February 13, 1985
Date of Creation:
1985
Title:
Marketing management : videotape [no.] 1, principles, analysis, and applications.
Basis of Claim:
New Matter: compilation of commercials & interviews.
Imprint:
[Cambridge, MA] : President and Fellows of Harvard College, c1984.
Description:
1 videocassette : sd., col. ; 3/4 in.
Number of similar titles:
165
Similar Title:
Marketing management
Variant title:
Marketing management : videotape [no.] 1
Copyright Claimant:
President and Fellows of Harvard College
Notes:
"885-030."
Authorship on Application:
President and Fellows of Harvard College, employer for hire.
Names:
Harvard University. President and Fellows of Harvard College (3621 documents)
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Copyrights records by Harvard University. President and Fellows of Harvard College

Marketing management

Type of Work:
Motion picture or filmstrip
Registration Number / Date:
PA0000257002 / 1985-03-29
Date of Publication:
February 13, 1985
Date of Creation:
1985
Title:
Marketing management : videotape [no.] 2, strategy, planning, and implementation.
Basis of Claim:
New Matter: compilation of commercials & interviews.
Imprint:
[Cambridge, MA] : President and Fellows of Harvard College, c1984.
Description:
1 videocassette : sd., col. ; 3/4 in.
Number of similar titles:
165
Similar Title:
Marketing management
Variant title:
Marketing management : videotape [no.] 2
Copyright Claimant:
President and Fellows of Harvard College
Notes:
"885-031."
Authorship on Application:
President and Fellows of Harvard College, employer for hire.
Names:
Harvard University. President and Fellows of Harvard College (3621 documents)
example document: Harvard business review. Vol. 45, no. 4, July-Aug. 1967

Marketing management

Type of Work:
Multimedia kit
Registration Number / Date:
PA0000367416 / 1988-02-09
Date of Publication:
September 30, 1987
Date of Creation:
1987
Title:
Marketing management : lesson 1.
Basis of Claim:
New Matter: "additional texts and all other cinematographic material."
Previous Registration:
Preexisting material: some texts.
Series:
[Liberty University School of LifeLong Learning] ;
Description:
1 kit.
Number of similar titles:
165
Variant title:
Marketing management : lesson 1
Other Title:
Liberty University School of LifeLong Learning] ; BUSI 520
Copyright Claimant:
Liberty University School of LifeLong Learning
Names:
Liberty University, Lynchburg, Va. School of LifeLong Learning. (15 documents)
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Marketing management

Type of Work:
Motion picture or filmstrip
Registration Number / Date:
PA0000673211 / 1993-11-08
Date of Publication:
June 29, 1993
Date of Creation:
1993
Title:
Marketing management.
Description:
2 videocassettes ; 3/4 in.
Number of similar titles:
165
Copyright Claimant:
President and Fellows of Harvard College
Names:
Harvard University. President and Fellows of Harvard University

Copyrights records by Harvard University. President and Fellows of Harvard University

Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000062587 / 1978-05-03
Date of Publication:
April 10, 1978
Date of Creation:
1977
Title:
Marketing management : integrated text, readings, and cases / Marvin A. Jolson.
Number of similar titles:
165
Copyright Claimant:
Marvin A. Jolson
Names:
Marvin A. Jolson

Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000075877 / 1978-07-31
Date of Publication:
June 7, 1978
Date of Creation:
1977
Title:
Marketing management : strategies and cases / M. Wayne DeLozier [i.e. Maynard Wayne DeLozier] and Arch Woodside [i.e. Arch George Woodside, Jr.].
Imprint:
Columbus, Ohio : C.E. Merrill Pub. Co., c1978.
Description:
838 p.
Number of similar titles:
165
Copyright Claimant:
Bell and Howell Company
Names:
Maynard Wayne DeLozier 1945-
Woodside, Arch George, Jr., 1943-
M. Wayne DeLozier

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Bell and Howell Company (635 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000079719 / 1978-07-31
Date of Publication:
July 12, 1978
Date of Creation:
1977
Title:
Marketing management : a planning approach / G. David Hughes.
Imprint:
Reading, Mass. : Addison-Wesley Pub. Co., c1978.
Description:
576 p.
Number of similar titles:
165
Copyright Claimant:
Addison-Wesley Publishing Company, Inc.
Authorship on Application:
ill.: Addison-Wesley Publishing Company, Inc., employer for hire.
Names:
G. David Hughes (3 documents)
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Addison-Wesley Publishing Company, Inc. (3615 documents)
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Marketing management strategy for small research consulting corporations selling to the Federal Government

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000129302 / 1978-05-24
Date of Publication:
March 15, 1978
Date of Creation:
1977
Title:
Marketing management strategy for small research consulting corporations selling to the Federal Government / Jay W. Kim.
Series:
Doctoral dissertation series ;
Imprint:
Ann Arbor : University Microfilms, c1977.
Description:
Microfilm.
Other Title:
Doctoral dissertation series ; LD00168
Copyright Claimant:
Jay W. Kim
Names:
Jay W. Kim 1940-

Marketing management student learning package

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000216524 / 1979-03-27
Date of Publication:
March 2, 1979
Date of Creation:
1979
Title:
Marketing management student learning package / Peter D. Bennett, Milton J. Bergstein, Rebecca H. Holman ... [et al.].
Imprint:
Dubuque : Kendall/Hunt Pub. Co., c1979.
Description:
150 p.
Copyright Claimant:
Kendall/Hunt Publishing Company
Names:
Rebecca H. Holman
Milton J. Bergstein
Peter D. Bennett

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Kendall/Hunt Publishing Company (6594 documents)
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Marketing management and strategy

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000416072 / 1980-01-18
Date of Publication:
January 2, 1980
Date of Creation:
1979
Title:
Marketing management and strategy : a reader : formerly, Readings in marketing management / edited by Philip Kotler, Keith Cox [i.e. Keith Kohn Cox].
Edition:
Rev. ed.
Basis of Claim:
New Matter: "compilation with editors' introd. & notes; rev., updated & expanded."
Previous Registration:
Prev. reg. 1972, A307663.
Imprint:
Englewood Cliffs, N. J. : Prentice-Hall, c1980.
Description:
432 p.
Number of similar titles:
4
Other Title:
Readings in marketing management
Copyright Claimant:
Prentice-Hall, Inc.
Names:
Keith Kohn Cox

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Philip Kotler (81 documents)
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Prentice-Hall, Inc. (10539 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000416318 / 1980-01-14
Date of Publication:
January 2, 1980
Date of Creation:
1979
Title:
Marketing management : analysis, planning, and control / Philip Kotler.
Edition:
4th ed.
Basis of Claim:
New Matter: "rewritten & updated."
Previous Registration:
Prev. reg. 1976, A712346.
Imprint:
Englewood Cliffs, N. J. : Prentice-Hall, c1980.
Description:
722 p.
Number of similar titles:
165
Copyright Claimant:
Prentice-Hall, Inc.
Names:
Philip Kotler (81 documents)
example document: Marketing management: analysis, planning, and control
Prentice-Hall, Inc. (10539 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000467628 / 1980-05-02
Date of Publication:
April 7, 1980
Date of Creation:
1979
Title:
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
Edition:
2d ed.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg. 1976, A730992.
Imprint:
New York : J. Wiley, c1980.
Description:
721 p.
Number of similar titles:
165
Copyright Claimant:
John Wiley & Sons, Inc.
Names:
Leonard J. Parsons (10 documents)
example document: Marketing management

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Douglas J. Dalrymple (16 documents)
example document: Marketing management

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John Wiley & Sons, Inc. (8644 documents)
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Marketing management casebook

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000470338 / 1980-05-12
Date of Publication:
March 19, 1980
Date of Creation:
1979
Title:
Marketing management casebook / edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr.
Edition:
3d ed.
Basis of Claim:
New Matter: "24 new cases, one third of remaining cases have been rev."
Previous Registration:
Prev. reg. 1976, A760121.
Imprint:
Homewood, Ill. : R.D. Irwin, 1980.
Description:
744 p.
Number of similar titles:
1
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Webster, Frederick E., Jr. (7 documents)
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Boyd, Harper W., Jr. (24 documents)
example document: Teacher's manual Marketing managing casebook

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Robert T. Davis (8 documents)
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Richard D. Irwin, Inc. (3142 documents)
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Marketing management for health care executives

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000482292 / 1979-12-14
Date of Publication:
April 15, 1978
Date of Creation:
1978
Title:
Marketing management for health care executives / researched and written by Peter B. Laubach, Richard L. Rand, Paul A. Laubach ; prepared for the American College of Hospital Administrators ; presented by Emsco Engineering & Management Sciences Corporation.
Copyright Note:
C.O. correspondence.
Imprint:
[s.l. : The College], c1978.
Description:
1 v.
Copyright Claimant:
American College of Hospital Administrators
Authorship on Application:
American College of Hospital Administrators, employer for hire.
Names:
Paul A. Laubach

Copyrights records by Laubach, Paul A.

Richard L. Rand

Copyrights records by Rand, Richard L.

Peter B. Laubach

Copyrights records by Laubach, Peter B.

American College of Hospital Administrators

Copyrights records by American College of Hospital Administrators

Emsco Engineering & Management Sciences Corporation.

Marketing management cases

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000515335 / 1980-07-14
Date of Publication:
February 22, 1980
Date of Creation:
1979
Title:
Marketing management cases : planning and executing marketing strategy / William M. Weilbacher.
Edition:
3d ed.
Basis of Claim:
New Matter: pref., revisions & additions.
Previous Registration:
Prev. reg. 1975, A614871.
Imprint:
New York : Macmillan Pub. Co., c1980.
Description:
386 p.
Number of similar titles:
2
Copyright Claimant:
Arthur B. Kramer, trustee
Names:
Arthur B. Kramer

Copyrights records by Kramer, Arthur B.

William M. Weilbacher (8 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000610249 / 1980-04-14
Date of Publication:
November 26, 1979
Date of Creation:
1979
Title:
Marketing management : cases and readings / Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson.
Copyright Note:
C.O. correspondence.
Imprint:
Santa Monica, Calif. : Goodyear Pub. Co., c1980.
Description:
498 p.
Number of similar titles:
165
Variant title:
Marketing management : cases and readings
Copyright Claimant:
Goodyear Publishing Company, Inc.
Names:
Leete A. Thompson
Ralph M. Gaedeke

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Dennis H. Tootelian

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Goodyear Publishing Company, Inc. (134 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000749552 / 1981-08-17
Date of Publication:
August 12, 1981
Date of Creation:
1979
Title:
Marketing management : study guide series / Steven Paul Cook.
Description:
1 v.
Number of similar titles:
165
Variant title:
Marketing management : study guide series
Copyright Claimant:
Steven Paul Cook
Names:
Steven Paul Cook 1948-

Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000813421 / 1981-12-03
Date of Publication:
November 18, 1981
Date of Creation:
1981
Title:
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Previous Registration:
Appl. states all new material except for some ill. from other sources.
Series:
McGraw-Hill series in marketing
Imprint:
New York : McGraw-Hill, c1982.
Description:
412 p.
Number of similar titles:
165
Other Title:
McGraw-Hill series in marketing
Copyright Claimant:
McGraw-Hill, Inc.
Names:
Gordon W. Paul (10 documents)
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Joseph P. Guiltinan

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McGraw-Hill, Inc. (9382 documents)
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Marketing management in higher education

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001044000 / 1983-01-27
Date of Publication:
November 15, 1982
Date of Creation:
1982
Title:
Marketing management in higher education / Timothy Robbins Welsh.
Imprint:
Ann Arbor : University Microfilms International, 1982.
Description:
Microfiche.
Copyright Claimant:
Timothy Robbins Welsh
Names:
Timothy Robbins Welsh 1949-

Marketing management--strategy and cases

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001083146 / 1983-03-07
Date of Publication:
February 11, 1983
Date of Creation:
1982
Title:
Marketing management--strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.
Edition:
3d ed.
Basis of Claim:
New Matter: "an extensive revision, rewritten with much new material added."
Previous Registration:
Prev. reg. 1980, TX 467-628.
Imprint:
New York : J. Wiley, c1983.
Description:
821 p.
Copyright Claimant:
John Wiley & Sons, Inc.
Names:
Leonard J. Parsons 1942-
Douglas J. Dalrymple 1934-
John Wiley & Sons, Inc. (8644 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001101537 / 1983-04-15
Date of Publication:
March 30, 1983
Date of Creation:
1983
Title:
Marketing management : the strategy, tactics, & art of competition / Chester R. Wasson.
Imprint:
Charlotte, N. C. : ECR Associates, c1983.
Description:
469 p.
Number of similar titles:
165
Variant title:
Marketing management : the strategy, tactics, & art of competition
Copyright Claimant:
Chester Reynolds Wasson
Names:
Chester Reynolds Wasson 1906-

Marketing management and administrative action

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001128934 / 1983-04-25
Date of Publication:
February 16, 1983
Date of Creation:
1982
Title:
Marketing management and administrative action / Steuart Henderson Britt, Harper W. Boyd, Jr., Robert T. Davis, Jean-Claude Larreche.
Edition:
5th ed.
Basis of Claim:
New Matter: "editorial revisions & new material."
Previous Registration:
Prev. reg. 1978, TX 152.
Series:
McGraw-Hill series in marketing
Imprint:
New York : McGraw-Hill, c1983.
Description:
468 p.
Number of similar titles:
3
Copyright Claimant:
McGraw-Hill, Inc.
Names:
Jean-Claude Larreche (10 documents)
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Robert T. Davis (8 documents)
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Boyd, Harper W., Jr. (24 documents)
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Steuart Henderson Britt (3 documents)
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McGraw-Hill, Inc. (9382 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001137600 / 1983-04-28
Date of Publication:
January 31, 1983
Date of Creation:
1982
Title:
Marketing management : foundations and practices / William Lazer, James D. Culley.
Basis of Claim:
New Matter: "all text, ill., compilation."
Imprint:
Boston : Houghton Mifflin Co., c1983.
Description:
2 v.
Number of similar titles:
165
Copyright Claimant:
Houghton Mifflin Company
Notes:
Includes instructor's manual.
Authorship on Application:
index & art: Houghton Mifflin Company, employer for hire.
Names:
James D. Culley
William Lazer

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Houghton Mifflin Company (5930 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001268132 / 1984-01-13
Date of Publication:
January 3, 1984
Date of Creation:
1983
Title:
Marketing management : analysis, planning, and control / Philip Kotler.
Edition:
5th ed.
Basis of Claim:
New Matter: "updated with new material added."
Previous Registration:
Prev. reg. 1980, TX 416-318.
Imprint:
Englewood Cliffs, N. J. : Prentice-Hall, c1984.
Description:
792 p.
Number of similar titles:
165
Similar Title:
Marketing management: a behavioral systems approach
Copyright Claimant:
Prentice-Hall, Inc.
Names:
Philip Kotler (81 documents)
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Prentice-Hall, Inc. (10539 documents)
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Marketing management and strategy

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001290382 / 1984-02-23
Date of Publication:
January 30, 1984
Date of Creation:
1983
Title:
Marketing management and strategy : a reader / edited by Philip Kotler, Keith K. Cox [i.e. Keith Kohn Cox].
Edition:
3d ed.
Basis of Claim:
New Matter: "compilation, with editors' pref., table of contents, and notes."
Previous Registration:
Prev. reg. 1980, TX 416-072.
Imprint:
Englewood Cliffs, N. J. : Prentice-Hall, c1984.
Description:
448 p.
Number of similar titles:
4
Copyright Claimant:
Prentice-Hall, Inc.
Names:
Keith Kohn Cox 1931-
Philip Kotler (81 documents)
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Prentice-Hall, Inc. (10539 documents)
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Marketing management, a strategic planning approach

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001299341 / 1984-03-01
Date of Publication:
February 3, 1984
Date of Creation:
1983
Title:
Marketing management, a strategic planning approach / Victor P. Buell.
Imprint:
New York : McGraw-Hill, c1984.
Description:
682 p.
Copyright Claimant:
McGraw-Hill, Inc.
Names:
Victor P. Buell

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McGraw-Hill, Inc. (9382 documents)
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Marketing management system

Type of Work:
Machine-readable work or computer program
Registration Number / Date:
TX0001324104 / 1983-12-19
Date of Publication:
September 7, 1983
Date of Creation:
1982
Title:
Marketing management system : version 2.2 : Marketing management system : version 1.0 : MMS : version 1.0 : MMS : version 2.0 : MMS : version 2.1 : MMS : version 2.2.
Copyright Note:
C.O. correspondence.
Number of similar titles:
2
Variant title:
Marketing management system : version 2.2
Other Title:
MMS : version 2.2
MMS : version 2.1
MMS : version 2.0
MMS : version 1.0
Marketing management system : version 1.0
Copyright Claimant:
J E B Systems, Inc.
Notes:
Cataloged from appl. only.
Names:
JEB Systems, Inc.

Marketing management systems users manual

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001324105 / 1983-12-19
Date of Publication:
September 14, 1982
Date of Creation:
1982
Title:
Marketing management systems users manual.
Copyright Note:
C.O. correspondence.
Copyright Claimant:
J E B Systems, Inc.
Notes:
Cataloged from appl. only.
Names:
JEB Systems, Inc.

Marketing management casebook

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001402163 / 1984-08-06
Date of Publication:
July 6, 1984
Date of Creation:
1984
Title:
Marketing management casebook / edited by Robert T. Davis, Harper W. Boyd, Jr., Frederick E. Webster, Jr.
Edition:
4th ed.
Basis of Claim:
New Matter: "20 new cases; entire text completely rev. and updated."
Previous Registration:
Prev. reg. 1980, TX 470-338.
Imprint:
Homewood, Ill. : R.D. Irwin, 1984.
Description:
609 p.
Number of similar titles:
1
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Webster, Frederick E., Jr. (7 documents)
example document: Sales force management. By Kenneth R. Davis & Frederick E. Webster, Jr
Boyd, Harper W., Jr. (24 documents)
example document: Marketing management and administrative action. By Steuart Henderson Britt & Harper W. Boyd, Jr
Robert T. Davis (8 documents)
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Richard D. Irwin, Inc. (3142 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001455637 / 1984-09-10
Date of Publication:
March 1, 1984
Date of Creation:
1984
Title:
Marketing management / Kun Mo Kuo.
Imprint:
Taipei : The Company, 1984.
Description:
866 p.
Number of similar titles:
165
Copyright Claimant:
San Min Book Company, Ltd.
Authorship on Application:
text: San Min Book Company, Ltd., employer for hire.
Names:
Kun Mo Kuo
San Min Book Company, Ltd. (131 documents)
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