Marketing research, methodological foundations, fifth edition part 2



Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001225362 / 1983-11-09
Date of Publication:
March 3, 1983
Date of Creation:
1982
Title:
Marketing research : text with cases / Raymond F. Barker.
Imprint:
Reston, Va. : Reston Pub. Co., c1983.
Description:
380 p.
Copyright Claimant:
Reston Publishing Company, Inc.
Copyright Notice:
notice: Reston Publishing Company, Inc., a Prentice-Hall company
Names:
Raymond F. Barker
Reston Publishing Company, Inc. (691 documents)
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Marketing research people

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001265514 / 1984-01-09
Date of Publication:
November 15, 1983
Date of Creation:
1983
Title:
Marketing research people : their behind the scenes stories.
Variant title:
Marketing research people : their behind the scenes stories
Copyright Claimant:
Jack J. Honomichl
Notes:
Cataloged from appl. only.
Authorship on Application:
entire text: Jack Honomichl.
Names:
Jack J. Honomichl

Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001273945 / 1984-02-02
Date of Publication:
January 17, 1984
Date of Creation:
1982
Title:
Marketing research / Ronald M. Weiers.
Imprint:
Englewood Cliffs, N. J. : Prentice-Hall, c1984.
Description:
588 p.
Copyright Claimant:
Prentice-Hall, Inc.
Names:
Ronald M. Weiers 1941-
Prentice-Hall, Inc. (10137 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001314132 / 1984-03-26
Date of Publication:
February 20, 1984
Date of Creation:
1983
Title:
Marketing research : a tool for all decisions : September 18-21, 1983, Golden Nugget, Atlantic City, N. J.
Basis of Claim:
New Matter: "compilation, editorial revision & some additional text."
Imprint:
Staten Island, N. Y. : The Association, c1984.
Description:
119 p.
Variant title:
Marketing research : a tool for all decisions
Copyright Claimant:
The Chemical Marketing Research Association
Authorship on Application:
compilation, editorial revision & some additional text: Chemical Marketing Research Association (C M R A), employer for hire.
Performer:
Papers presented at the Sept. 1983 meeting of the Chemical Marketing Research Association.
Names:
Chemical Marketing Research Association (8 documents)
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CMRA.

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Marketing research assistance for health care providers

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001591673 / 1985-06-03
Date of Publication:
May 23, 1985
Date of Creation:
1985
Title:
Marketing research assistance for health care providers.
Description:
Folder.
Copyright Claimant:
Custom Research, Inc.
Names:
Custom Research, Inc. (1 documents)
example document: Data processing

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Marketing research and development concepts to the Navy

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001632963 / 1985-06-10
Date of Publication:
May 30, 1985
Date of Creation:
1985
Title:
Marketing research and development concepts to the Navy / Gregory H. Watson.
Copyright Note:
C.O. correspondence.
Imprint:
McLean, Va. : Continental Pub., c1985.
Description:
121 p.
Copyright Claimant:
Gregory H. Watson & Continental Publishing, Inc.
Names:
Gregory H. Watson
Continental Publishing, Inc.

Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001799311 / 1986-04-18
Date of Publication:
January 25, 1986
Date of Creation:
1985
Title:
Marketing research / A. Parasuraman.
Imprint:
Reading, Mass. : Addison-Wesley Pub. Co., c1986.
Description:
831 p.
Copyright Claimant:
Addison-Wesley Publishing Company, Inc.
Authorship on Application:
ill.: Addison-Wesley Publishing Company, Inc., employer for hire.
Names:
A. Parasuraman (6 documents)
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Addison-Wesley Publishing Company, Inc. (3230 documents)
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Marketing research in a marketing environment

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002022798 / 1987-03-04
Date of Publication:
February 5, 1987
Date of Creation:
1987
Title:
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle ; with 130 ill.
Basis of Claim:
New Matter: "additional text and illustrations."
Previous Registration:
Appl. states contains some text from prev. pub. sources.
Imprint:
St. Louis : Times Mirror/ Mosby College Pub., 1987.
Description:
742 p.
Copyright Claimant:
Times Mirror/Mosby College Publishing
Authorship on Application:
Times Mirror/Mosby College Publishing, employer for hire of William R. Dillon (coauthor), Thomas J. Madden (coauthor), Neil H. Firtle (coauthor)
Names:
William R. Dillon (11 documents)
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Thomas J. Madden (12 documents)
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Neil H. Firtle (9 documents)
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Times Mirror/Mosby College Publishing

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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002221361 / 1988-01-11
Date of Publication:
December 18, 1987
Date of Creation:
1987
Title:
Marketing research / George Kress.
Edition:
3rd ed.
Basis of Claim:
New Matter: "updated, revised, and new material added."
Previous Registration:
Prev. reg. 1982.
Imprint:
Englewood Cliffs, N. J. : Prentice Hall, c1988.
Description:
380 p.
Copyright Claimant:
Prentice-Hall, Inc., a division of Simon and Schuster
Names:
George Kress 1934-
Simon and Schuster. Prentice-Hall, Inc. (425 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002225483 / 1988-01-28
Date of Publication:
April 3, 1987
Date of Creation:
1987
Title:
Marketing research : a computer-assisted approach / D. A. Schellinck, R. N. Maddox.
Imprint:
New York : Dryden Press, c1987.
Description:
224 p.
Variant title:
Marketing research : a computer-assisted approach
Copyright Claimant:
Holt, Rinehart, and Winston
Names:
Douglas Anton Schellinck 1949-
Raymond Neil Maddox 1938-
D. A. Schellinck
R. N. Maddox
Holt, Rinehart, and Winston (751 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002313192 / 1988-03-03
Date of Publication:
February 12, 1988
Date of Creation:
1987
Title:
Marketing research / Robert A. Peterson.
Edition:
2nd ed.
Basis of Claim:
New Matter: "new nd revised material."
Previous Registration:
Prev. reg. 1982.
Copyright Note:
C.O. correspondence.
Imprint:
Plano, Tex. : Business Publications, 1988.
Description:
576 p.
Copyright Claimant:
Business Publications, Inc.
Names:
Robert A. Peterson (23 documents)
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Business Publications, Inc. (487 documents)
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Marketing research & reaching your target market

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002393732 / 1988-08-24
Date of Publication:
April 6, 1988
Date of Creation:
1988
Title:
Marketing research & reaching your target market / Linda Pinson & Jerry Jinnett.
Imprint:
Fullerton, CA : Out of Your Mind, and Into the Marketplace, c1988.
Description:
120 p.
Copyright Claimant:
Linda J. Pinson & Jerry Ann Jinnett
Names:
Linda J. Pinson 1941-
Jerry Ann Jinnett 1940-

Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002488394 / 1989-02-09
Date of Publication:
January 15, 1988
Date of Creation:
1988
Title:
Marketing research : qualitative methods for the marketing professional / Daniel T. Seymour.
Imprint:
Chicago : Probus Pub. Co., c1988.
Description:
234 p.
Variant title:
Marketing research : qualitative methods for the marketing professional
Copyright Claimant:
Daniel Seymour
Names:
Daniel T. Seymour

Marketing research and decision making

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002716971 / 1989-12-12
Date of Publication:
February 27, 1989
Date of Creation:
1989
Title:
Marketing research and decision making : 579.
Description:
sheets.
Variant title:
Marketing research and decision making : 579.
Copyright Claimant:
Apollo Press, Inc., a subsidiary of Apollo Group, Inc.
Authorship on Application:
entire text: University of Phoenix, Inc., employer for hire.
Names:
University of Phoenix, Inc. (4766 documents)
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Apollo Group, Inc. Apollo Press, Inc. (185 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003010424 / 1991-02-12
Date of Publication:
December 18, 1989
Date of Creation:
1987
Title:
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Edition:
4th ed.
Basis of Claim:
New Matter: additions, revisions.
Previous Registration:
Prev. reg. 1987, TX 1-978-655.
Copyright Claimant:
McGraw-Hill, Inc.
Names:
Thomas C. Kinnear (11 documents)
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James R. Taylor (11 documents)
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McGraw-Hill, Inc. (7481 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003010636 / 1991-01-17
Date of Publication:
December 28, 1990
Date of Creation:
1990
Title:
Marketing research / A. Parasuraman.
Edition:
2nd ed.
Basis of Claim:
New Matter: "new and revised text and illustrations."
Previous Registration:
Prev. reg. 1986, TX 1-799-311.
Copyright Claimant:
Addison-Wesley Publishing Company, Inc.
Authorship on Application:
ill.: Addison-Wesley Publishing Company, Inc., employer for hire.
Names:
A. Parasuraman (6 documents)
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Addison-Wesley Publishing Company, Inc. (3230 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003446428 / 1992-11-20
Date of Publication:
April 12, 1991
Date of Creation:
1991
Title:
Marketing research : the critical step in the development of a strategic plan, with a relationship to staff development.
Description:
9 p.
Copyright Claimant:
Jerry Rosenstrach, 1939-
Names:
Jerry Rosenstrach 1939-

Marketing research essentials

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003667614 / 1995-02-16
Date of Publication:
January 5, 1995
Date of Creation:
1995
Title:
Marketing research essentials / Carl McDaniel, Jr., Roger Gates.
Imprint:
Minneapolis : West Pub. Co., c1995.
Description:
453 p.
Copyright Claimant:
West Publishing Company
Names:
McDaniel, Carl, Jr. (21 documents)
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Roger H. Gates 1942-
West Publishing Company (14772 documents)
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Marketing research in marketing warfare

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003777088 / 1994-03-16
Date of Publication:
June 8, 1993
Date of Creation:
1993
Title:
Marketing research in marketing warfare.
Description:
Sheets.
Copyright Claimant:
Vanderveer Group, Inc.
Names:
Vanderveer Group, Inc. (3 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003783329 / 1994-02-17
Date of Publication:
January 2, 1993
Date of Creation:
1993
Title:
Marketing research : an applied orientation / Naresh K. Malhotra.
Description:
857 p.
Variant title:
Marketing research : an applied orientation
Copyright Claimant:
Prentice-Hall, Inc., a Paramount Communications Company
Names:
Naresh K. Malhotra (5 documents)
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Prentice-Hall, Inc. (10137 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003855410 / 1994-12-06
Date of Publication:
April 3, 1987
Date of Creation:
1987
Title:
Marketing research : a computer-assisted approach : instructor's manual / D. A. Schellinck (Tony Schellinck), R. Neil Maddox.
Basis of Claim:
New Matter: entire work excluding contents of disks.
Imprint:
Chicago : Dryden Press, c1987.
Description:
87 p. + computer disks.
Variant title:
Marketing research : a computer-assisted approach
Copyright Claimant:
Dryden Press
Names:
D. A. Schellinck
Tony Schellinck
R. Neil Maddox
Dryden Press (554 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003887216 / 1994-09-22
Date of Publication:
September 21, 1990
Date of Creation:
1990
Title:
Marketing research : methodological foundations / Gilbert A. Churchill, Jr.
Edition:
5th ed.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg. 1988, TX 2-224-251.
Imprint:
Fort Worth : Dryden Press, c1991.
Description:
1070 p.
Copyright Claimant:
Dryden Press
Names:
Churchill, Jr, Gilbert A.
Dryden Press (554 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003888418 / 1994-08-11
Date of Publication:
July 14, 1994
Date of Creation:
1994
Title:
Marketing research : pt. 4 / E. Robert Faltz.
Edition:
1st ed.
Basis of Claim:
New Matter: revisions.
Previous Registration:
Prev. reg. 1978, TX 144-195.
Imprint:
Scranton, PA : Center for Degree Studies, c1994.
Description:
69 p.
Variant title:
Marketing research : pt. 4
Copyright Claimant:
ICS Intangibles Holding Company (employer for hire)
Names:
E. Robert Faltz (3 documents)
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ICS Intangibles Holding Company (708 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003926319 / 1994-10-06
Date of Publication:
August 15, 1994
Date of Creation:
1993
Title:
Marketing research : methodological foundations / Gilbert A. Churchill, Jr.
Edition:
6th ed.
Basis of Claim:
New Matter: editorial revision and additional text.
Imprint:
Fort Worth : Dryden Press, c1995.
Description:
1117 p.
Variant title:
Marketing research : methodological foundations
Copyright Claimant:
Dryden Press
Names:
Churchill, Jr, Gilbert A.
Dryden Press (554 documents)
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Marketing research, methodological foundations, fifth edition

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003977615 / 1995-01-25
Date of Publication:
September 25, 1990
Date of Creation:
1990
Title:
Marketing research, methodological foundations, fifth edition : test bank / Gilbert A. Churchill, Jr.
Basis of Claim:
New Matter: revisions, additions.
Previous Registration:
Prev. reg. 1994, TX 3-928-044.
Description:
291 p.
Variant title:
Marketing research, methodological foundations
Copyright Claimant:
Dryden Press
Names:
Churchill, Gilbert A., Jr. (40 documents)
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Dryden Press (554 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003991480 / 1995-02-08
Date of Publication:
September 25, 1990
Date of Creation:
1990
Title:
Marketing research : methodological foundations, fifth edition : instructor's manual and transparency masters / Gilbert A. Churchill, Jr.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg. 1994, TX 3-928-044.
Description:
1 v.
Variant title:
Marketing research : methodological foundations, fifth edition
Copyright Claimant:
Dryden Press
Names:
Churchill, Gilbert A., Jr. (40 documents)
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Dryden Press (554 documents)
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Marketing research essentials

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004000271 / 1995-02-21
Date of Publication:
November 23, 1994
Date of Creation:
1994
Title:
Marketing research essentials / Carl McDaniel, Jr., Roger Gates.
Imprint:
Minneapolis : West Pub. Co., c1995.
Description:
453 p.
Copyright Claimant:
West Publishing Company
Names:
McDaniel, Carl, Jr. (21 documents)
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Roger Gates

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West Publishing Company (14772 documents)
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Marketing research exercises

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004008758 / 1995-03-13
Date of Publication:
January 19, 1995
Date of Creation:
1995
Title:
Marketing research exercises / Chip E. Miller.
Basis of Claim:
New Matter: compilation, revisions, additions.
Imprint:
Minneapolis : West Pub. Co., c1995.
Description:
111 p.
Copyright Claimant:
West Publishing Company
Names:
Chip E. Miller (1 documents)
example document: Instructor's manual to accompany Marketing research exercises
West Publishing Company (14772 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004223425 / 1996-03-20
Date of Publication:
December 1, 1995
Date of Creation:
1994
Title:
Marketing research : an applied orientation / Naresh K. Malhotra.
Edition:
2nd ed.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg. 1994, TX 3-783-329.
Imprint:
Upper Saddle River, NJ : Prentice Hall, c1996.
Description:
890 p.
Variant title:
Marketing research : an applied orientation
Copyright Claimant:
Prentice-Hall, Inc.
Names:
Naresh K. Malhotra (5 documents)
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Prentice-Hall, Inc. (10137 documents)
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Marketing research that plays off

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004547199 / 1997-06-26
Date of Publication:
February 21, 1997
Date of Creation:
1996
Title:
Marketing research that plays off : case histories of marketing research leading to success in the marketplace / Larry Percy, editor.
Imprint:
New York : Haworth Press, c1997.
Description:
270 p.
Copyright Claimant:
Haworth Press, Inc.
Names:
Larry Percy (1 documents)
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Haworth Press, Inc. (383 documents)
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