Marketing research, methodological foundations, fifth edition





Marketing research, methodological foundations

Document number:
V2383P342
Date of Recordation:
August 22, 1988
Entire Copyright Document:
V2383P342-349
Registration Number Not Verified:
TX 2-224-251 (1987)
Title:
Marketing research, methodological foundations / By Gilbert A. Churchill, Jr. 4th ed. TX 2-224-251 (1987)
Title appears in Document:
The Basic writer's rhetoric & 55 other titles.

Marketing research: a research approach

Document number:
V2383P342
Date of Recordation:
August 22, 1988
Entire Copyright Document:
V2383P342-349
Registration Number Not Verified:
TX 2-225-483 (1987)
Title:
Marketing research: a research approach / By D. A. Schellinck & R. N. Maddox. TX 2-225-483 (1987)
Title appears in Document:
The Basic writer's rhetoric & 55 other titles.

Marketing research: texts and cases

Document number:
V2054P456
Date of Recordation:
April 5, 1984
Entire Copyright Document:
V2054P456 (Single page document)
Date of Execution:
February 17, 1984
Registration Number Not Verified:
TX 717-877 (1979)
Title:
Marketing research: texts and cases / Includes teacher's manual. TX 717-877 (1979)
Notes:
Assignment of copyright.
Names:
Little, Brown, and Company, Inc. (50 documents)
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Kirby Lee McGowen
Kirby Lee McGowen.

Marketing research: texts and cases

Document number:
V1877P116
Date of Recordation:
November 2, 1981
Entire Copyright Document:
V1877 P116-145
Registration Number Not Verified:
TX 717-877 (1979)
Title:
Marketing research: texts and cases; teacher's manual & text / By K. Lee McGowen. TX 717-877 (1979)
Title appears in Document:
About computers & 285 other titles. (Part 001 of 002)

Marketing research

Type of Work:
Multimedia kit
Registration Number / Date:
PA0000324966 / 1987-02-03
Date of Publication:
January 20, 1987
Date of Creation:
1986
Date in Notice:
notice on worktext: 1986; notice on videotapes: 1985
Title:
Marketing research.
Application Title:
Marketing research, BUSI 331.
Basis of Claim:
New Matter: "additional texts and all other cinematographic material."
Previous Registration:
Preexisting material: some texts.
Imprint:
[Lynchburg, VA] : Liberty University, School of LifeLong Learning, c1986.
Description:
1 kit.
Copyright Claimant:
Liberty University, School of LifeLong Learning
Authorship on Application:
Liberty University, School of LifeLong Learning, employer for hire.
Names:
Liberty University, Lynchburg, Va. School of LifeLong Learning (42 documents)
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Marketing research

Type of Work:
Motion picture or filmstrip
Registration Number / Date:
PA0001066875 / 2001-10-25
Date of Publication:
July 25, 2001
Date of Creation:
2001
Title:
Marketing research : methodological foundations.
Edition:
8th ed.
Basis of Claim:
New Matter: compilation & additional text.
Previous Registration:
Some material prev. pub.
Description:
2 videocassettes ; 1/2 in.
Variant title:
Marketing research : methodological foundations.
Copyright Claimant:
Thomson Learning, Inc.
Authorship on Application:
compilation & additional text: Gilbert Churchill & Dawn Iacobucci.
Names:
Gilbert Churchill
Dawn Iacobucci (4 documents)
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Thomson Learning, Inc. (126 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000006037 / 1978-03-01
Date of Publication:
January 3, 1978
Date of Creation:
1977
Title:
Marketing research : a management information approach / Danny N. Bellenger and Barnett A. Greenberg.
Imprint:
Homewood, Ill. : R.D. Irwin, 1978.
Description:
601 p.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Danny N. Bellenger (5 documents)
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Barnett A. Greenberg (1 documents)
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Richard D. Irwin, Inc. (2789 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000070434 / 1978-06-16
Date of Publication:
April 1, 1978
Date of Creation:
1978
Title:
Marketing research : pt. 2 / E. Robert Faltz.
Edition:
Ed. 1.
Imprint:
Scranton : Center for Degree Studies, c1978.
Description:
104 p.
Copyright Claimant:
Intext, Inc.
Authorship on Application:
Intext, Inc., employer for hire.
Names:
E. Robert Faltz (3 documents)
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Intext, Inc. (512 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000083730 / 1978-07-19
Date of Publication:
June 1, 1978
Date of Creation:
1978
Title:
Marketing research : pt 3 : [no.] 5055C / E. Robert Faltz.
Edition:
Edition 1.
Imprint:
Scranton : Center for Degree Studies, c1978.
Description:
105 p.
Copyright Claimant:
Intext, Inc.
Authorship on Application:
Intext, Inc., employer for hire.
Names:
E. Robert Faltz (3 documents)
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Intext, Inc. (512 documents)
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Marketing research kit

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000140646 / 1978-11-14
Date of Publication:
October 31, 1978
Date of Creation:
1978
Title:
Marketing research kit.
Basis of Claim:
New Matter: compilation.
Imprint:
New York : American Shoppers Panel, c1978
Description:
1 v. + 3 p. in envelope.
Copyright Claimant:
N P D Research, Inc.
Names:
NPD Research, Inc.

Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000144195 / 1978-11-09
Date of Publication:
October 27, 1978
Date of Creation:
1978
Title:
Marketing research : pt. 4 : [no.] 5055D / E. Robert Faltz.
Edition:
Ed. 1.
Imprint:
Scranton : Center for Degree Studies, c1978.
Description:
69 p.
Copyright Claimant:
Intext, Inc.
Authorship on Application:
Intext, Inc., employer for hire.
Names:
E. Robert Faltz (3 documents)
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Intext, Inc. (512 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000233213 / 1979-04-16
Date of Publication:
February 27, 1979
Date of Creation:
1978
Title:
Marketing research : information for decision making / Eli P. Cox 3d.
Previous Registration:
Appl. states all new except some figures prev. pub. in How to live with statistics.
Imprint:
New York : Harper & Row, c1979.
Description:
437 p.
Copyright Claimant:
Eli P. Cox 3d
Names:
Eli P. 3d Cox 1941-

Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000243003 / 1979-05-14
Date of Publication:
April 12, 1979
Date of Creation:
1978
Title:
Marketing research / George Kress.
Imprint:
Reston, Va. : Reston Pub. Co., c1979.
Description:
372 p.
Copyright Claimant:
Reston Publishing Company, Inc.
Names:
George Kress
Reston Publishing Company, Inc. (691 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000298191 / 1979-07-23
Date of Publication:
January 2, 1979
Date of Creation:
1978
Title:
Marketing research : methodological foundations / Gilbert A. Churchill, Jr.
Edition:
2d ed.
Basis of Claim:
New Matter: additional text and revisions.
Previous Registration:
Prev. reg. 1976, A729020.
Imprint:
Hinsdale, Ill. : Dryden Press, c1979.
Description:
668 p.
Copyright Claimant:
The Dryden Press, a division of Holt, Rinehart and Winston
Names:
Churchill, Gilbert A., Jr. (40 documents)
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Holt, Rinehart and Winston. Dryden Press (20 documents)
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The Dryden Press, a division of Holt, Rinehart and Winston. (7 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000351850 / 1979-10-31
Date of Publication:
August 31, 1979
Date of Creation:
1978
Title:
Marketing research : management, method, and cases / Walter B. Wentz.
Edition:
2d ed.
Basis of Claim:
New Matter: "additional text, revisions, and changes."
Previous Registration:
Prev. reg. 1972, A354605.
Copyright Note:
C.O. correspondence.
Imprint:
New York : Harper & Row, c1979.
Description:
770 p.
Variant title:
Marketing research : management, method, and cases
Copyright Claimant:
Walter B. Wentz
Names:
Walter B. Wentz (2 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000368553 / 1979-11-30
Date of Publication:
January 2, 1975
Date of Creation:
1974
Title:
Marketing research : fundamentals and dynamics / Gerald Zaltman, Philip C. Burger.
Imprint:
Hinsdale, Ill. : Dryden Press, c1975.
Description:
744 p.
Copyright Claimant:
The Dryden Press, a division of Holt, Rinehart and Winston
Names:
Philip C. Burger (2 documents)
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Gerald Zaltman (6 documents)
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Holt, Rinehart and Winston. Dryden Press (20 documents)
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Marketing research and R & D

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000392961 / 1980-01-10
Date of Publication:
December 11, 1979
Date of Creation:
1979
Title:
Marketing research and R & D : the vital partnership.
Copyright Claimant:
The Chemical Marketing Research Association
Authorship on Application:
collected presentations: Chemical Marketing Research Association, employer for hire.
Names:
Chemical Marketing Research Association (8 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000458276 / 1980-04-17
Date of Publication:
February 27, 1980
Date of Creation:
1979
Title:
Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins [i.e. Delbert I. Hawkins].
Edition:
2d ed.
Basis of Claim:
New Matter: "pref. to the 2d ed. new; revisions of & additions to balance of material."
Previous Registration:
Prev. reg. 1976, A783751.
Imprint:
New York : Macmillan, c1980.
Description:
796 p.
Variant title:
Marketing research : measurement and method
Other Title:
Marketing research: meaning, measurement, and method
Copyright Claimant:
Macmillan Publishing Company, Inc.
Notes:
Earlier ed. entitled: Marketing research: meaning, measurement, and method.
Names:
Donald S. Tull (14 documents)
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Delbert I. Hawkins (4 documents)
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Del I. Hawkins (27 documents)
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Macmillan Publishing Company, Inc. (676 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000459454 / 1980-04-28
Date of Publication:
April 15, 1980
Date of Creation:
1979
Title:
Marketing research : a structure for decision making / F. E. Brown [i.e. Francis Earl Brown].
Imprint:
Reading, Mass. : Addison-Wesley Pub. Co., c1980.
Description:
628 p.
Copyright Claimant:
Addison-Wesley Publishing Company, Inc.
Authorship on Application:
ill.: Addison-Wesley Publishing Company, Inc., employer for hire.
Names:
Francis Earl Brown 1923-
F. E. Brown
Addison-Wesley Publishing Company, Inc. (3230 documents)
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Marketing research and knowledge development

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000504971 / 1980-07-08
Date of Publication:
May 30, 1980
Date of Creation:
1979
Title:
Marketing research and knowledge development : an assessment for marketing management / John G. Myers, William F. Massy, Stephen A. Greyser.
Basis of Claim:
New Matter: additions to some prev. pub. material.
Imprint:
Englewood Cliffs, N. J. : Prentice-Hall, c1980.
Description:
306 p.
Copyright Claimant:
Prentice-Hall, Inc.
Names:
John G. Myers (4 documents)
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William F. Massy (4 documents)
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Stephen A. Greyser (4 documents)
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Prentice-Hall, Inc. (10137 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000513845 / 1980-07-10
Date of Publication:
February 28, 1980
Date of Creation:
1979
Title:
Marketing research : private and public sector decisions / David A. Aaker ; George S. Day.
Application Title:
Introduction to market research.
Basis of Claim:
New Matter: "most of the text and many of the figures are new; much of the reprinted text has been adapted."
Previous Registration:
Some figures, cases, and short portions of text were prev. pub.
Imprint:
New York : J. Wiley, c1980.
Description:
628 p.
Other Title:
Introduction to market research.
Copyright Claimant:
John Wiley & Sons, Inc.
Names:
David A. Aaker (17 documents)
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George S. Day (12 documents)
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John Wiley & Sons, Inc. (8450 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000717877 / 1981-04-28
Date of Publication:
May 24, 1979
Date of Creation:
1979
Title:
Marketing research : text and cases / K. L. McGown [i.e. K. Lee McGown].
Copyright Note:
C.O. correspondence.
Imprint:
Cambridge, Mass. : Winthrop Publishers, c1979.
Description:
2 v.
Copyright Claimant:
Winthrop Publishers, Inc.
Notes:
Includes instructor's manual.
Names:
K. Lee McGown 1931-
K. Lee McGowen
Winthrop Publishers, Inc.

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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000720779 / 1981-06-30
Date of Publication:
April 14, 1981
Date of Creation:
1980
Title:
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
Edition:
5th ed.
Basis of Claim:
New Matter: updating, additions & revisions.
Previous Registration:
Prev. reg. 1977, A881682.
Imprint:
Homewood, Ill. : R.D. Irwin, 1981.
Description:
693 p.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Boyd, Harper W., Jr. (24 documents)
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Ralph Westfall
Stanley F. Stasch (3 documents)
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Richard D. Irwin, Inc. (2789 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000900551 / 1982-05-05
Date of Publication:
March 26, 1982
Date of Creation:
1981
Title:
Marketing research / Robert A. Peterson.
Imprint:
Plano, Tex. : Business Publications, 1982.
Description:
679 p.
Copyright Claimant:
Business Publications, Inc.
Names:
Robert A. Peterson (23 documents)
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Business Publications, Inc. (487 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000927776 / 1982-05-17
Date of Publication:
April 2, 1982
Date of Creation:
1980
Title:
Marketing research / H. Robert Dodge, Sam Fullerton [i.e. Sam D. Fullerton], David Rink [i.e. David R. Rink].
Imprint:
Columbus, Ohio : C.E. Merrill Pub. Co., c1982.
Description:
530 p.
Copyright Claimant:
Bell and Howell Company
Names:
H. Robert Dodge 1929-
Sam D. Fullerton 1949-
David R. Rink 1947-
Bell and Howell Company (605 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001061258 / 1983-02-03
Date of Publication:
January 7, 1983
Date of Creation:
1982
Title:
Marketing research / David A. Aaker, George S. Day.
Application Title:
Introduction to market research.
Basis of Claim:
New Matter: "extensive revision; rewritten with new material added."
Previous Registration:
Some tables, ill. & text prev. pub.
Series:
Wiley series in marketing, ISSN 0272-2955
Imprint:
New York : J. Wiley, c1983.
Description:
731 p.
Copyright Claimant:
John Wiley & Sons, Inc.
Authorship on Application:
new material & revision: David A. Aaker & George S. Day.
Names:
David A. Aaker (17 documents)
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George S. Day (12 documents)
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John Wiley & Sons, Inc. (8450 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001511502 / 1984-12-06
Date of Publication:
November 9, 1984
Date of Creation:
1984
Title:
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
Edition:
6th ed.
Basis of Claim:
New Matter: additions and revisions.
Previous Registration:
Prev. reg. 1981, TX 720-779.
Copyright Note:
C.O. correspondence.
Imprint:
Homewood, Ill. : R.D. Irwin, 1985 [i.e. 1984]
Description:
836 p.
Variant title:
Marketing research : text and cases
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Boyd, Harper W., Jr. (24 documents)
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Ralph Westfall
Stanley F. Stasch (3 documents)
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Richard D. Irwin, Inc. (2789 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002531674 / 1989-03-27
Date of Publication:
February 3, 1989
Date of Creation:
1988
Title:
Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
Edition:
7th ed.
Basis of Claim:
New Matter: "new and revised material."
Previous Registration:
Prev. reg.
Imprint:
Homewood, IL : Irwin, 1989.
Description:
816 p.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Boyd, Harper W., Jr. (24 documents)
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Ralph Westfall
Stanley F. Stasch (3 documents)
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Richard D. Irwin, Inc. (2789 documents)
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Marketing research in a marketing environment

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002722708 / 1990-01-18
Date of Publication:
November 21, 1989
Date of Creation:
1989
Title:
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle.
Edition:
2nd ed.
Basis of Claim:
New Matter: "new and revised material."
Previous Registration:
Prev. reg.
Imprint:
Homewood, IL : Irwin, c1990.
Description:
853 p.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
William R. Dillon

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Thomas J. Madden

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Neil H. Firtle (9 documents)
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Richard D. Irwin, Inc. (2789 documents)
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Marketing research, marketing environment

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003961115 / 1995-02-06
Date of Publication:
April 29, 1994
Date of Creation:
1994
Title:
Marketing research, marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle.
Edition:
3rd ed.
Basis of Claim:
New Matter: new and revised material.
Previous Registration:
Prev. reg. 1990, TX 2-722-708.
Imprint:
Burr Ridge, IL : Irwin, c1994.
Description:
760 p.
Other Title:
Times Mirror Higher Education Group, Inc. Richard D. Irwin, Inc.
Copyright Claimant:
Richard D. Irwin, Inc., division of Times Mirror Higher Education Group, Inc.
Names:
William R. Dillon (11 documents)
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Thomas J. Madden (12 documents)
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Neil H. Firtle (9 documents)
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Richard D. Irwin, Inc. (2789 documents)
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