Report to the AMA Board of Directors from the Task Force on Professional Development in Marketing Management



The New role of the marketing professional

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000005304 / 1978-02-07
Date of Publication:
January 15, 1978
Date of Creation:
1977
Date in Notice:
notice: 1977
Title:
The New role of the marketing professional : 1977 business proceedings : ser. no. 40 / edited by Peter J. LaPlaca.
Imprint:
Chicago : American Marketing Association, c1977.
Description:
258 p.
Copyright Claimant:
American Marketing Association
Notes:
Proceedings of the International Marketing Conference, 60th, Cleveland, 1977.
Names:
Peter J. LaPlaca 1946-
American Marketing Association (170 documents)
example document: Emerging perspectives on services marketing

Copyrights records by American Marketing Association

International Marketing Conference, 60th, Cleveland, 1977

1978 survey of marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000161876 / 1978-12-21
Date of Publication:
December 1, 1978
Date of Creation:
1978
Title:
1978 survey of marketing research : organization, functions, budget, compensation / edited by Dik Warren Twedt.
Imprint:
Chicago : AMA, c1978.
Description:
66 p.
Other Title:
Survey of marketing reasearch
Copyright Claimant:
American Marketing Association
Names:
Dik Warren Twedt 1920-
American Marketing Association (170 documents)
example document: Marketing communications--theory and research

Marketing expansion in a shrinking world

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000161877 / 1978-12-21
Date of Publication:
December 5, 1978
Date of Creation:
1978
Title:
Marketing expansion in a shrinking world : 1978 business proceedings / edited by Betsy D. Gelb.
Series:
American Marketing Association series ; no. 42
Imprint:
Chicago : AMA, c1978.
Description:
123 p.
Other Title:
American Marketing Association series ; no. 42
Copyright Claimant:
American Marketing Association
Notes:
Proceedings of the International Marketing Conference, 61st, Philadelphia, 1978.
Names:
Betsy D. Gelb 1935-
American Marketing Association (170 documents)
example document: Theoretical developments in marketing
International Marketing Conference, 61st, Philadelphia, 1978
Marketing Conference, International.

The Conserver Society

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000380119 / 1979-12-12
Date of Publication:
October 31, 1979
Date of Creation:
1979
Title:
The Conserver Society / Karl E. Henion 2d, Thomas C. Kinnear.
Imprint:
Chicago : The Association, c1979.
Description:
207 p.
Copyright Claimant:
American Marketing Association
Performer:
Papers presented at a conference entitled The Conserver Society, held at the University of Texas at Austin from Nov. 11 to 13, 1979.
Names:
Karl E. 2d Henion
Thomas C. Kinnear (39 documents)
example document: Promotional strategy

Copyrights records by Kinnear, Thomas C.

American Marketing Association (170 documents)
example document: Industrial marketing perspectives
Conserver Society, University of Texas at Austin, 1979

Competitive structure in retail markets

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000489040 / 1980-02-26
Date of Publication:
February 19, 1980
Date of Creation:
1980
Title:
Competitive structure in retail markets : the department store perspective / [co-editors of collective work] Ronald W. Stampfl, Elizabeth Hirschman.
Copyright Note:
C.O. correspondence.
Imprint:
Chicago : The Association, c1980.
Description:
196 p.
Copyright Claimant:
American Marketing Association
Notes:
Rev. papers originating at a retailing workshop in New York city, April 1979.
Names:
Ronald W. Stampfl (3 documents)
example document: Retailing management
Elizabeth Hirschman

Copyrights records by Hirschman, Elizabeth

American Marketing Association (170 documents)
example document: Advertising research

Readings in the analysis of survey data

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000511632 / 1980-07-17
Date of Publication:
June 30, 1980
Date of Creation:
1980
Title:
Readings in the analysis of survey data / Robert Ferber.
Basis of Claim:
New Matter: compilation of selected articles from various journals, prev. pub. 1969-1979.
Imprint:
Chicago : The Association, c1980.
Description:
249 p.
Copyright Claimant:
American Marketing Association
Names:
Robert Ferber (4 documents)
example document: Instructor's supplement--Suggested solutions to discussion questions and case problems for marketing research. By Robert Ferber, Donald F. Blankertz & Sidney Hollander, Jr

Copyrights records by Ferber, Robert

American Marketing Association (170 documents)
example document: Developing new services

Readings in managing the marketing research function

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000534941 / 1980-06-17
Date of Publication:
May 23, 1980
Date of Creation:
1979
Title:
Readings in managing the marketing research function / Lee Adler, Charles S. Mayer.
Copyright Note:
C.O. correspondence.
Imprint:
Chicago : The Association, c1980.
Description:
191 p.
Copyright Claimant:
American Marketing Association
Names:
Lee Adler

Copyrights records by Adler, Lee

Charles S. Mayer
American Marketing Association (170 documents)
example document: Theoretical developments in marketing

Readings in market segmentation

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000534942 / 1980-06-17
Date of Publication:
May 23, 1980
Date of Creation:
1979
Title:
Readings in market segmentation / Donald W. Scotton & Ronald L. Zallocco.
Copyright Note:
C.O. correspondence.
Imprint:
Chicago : The Association, c1980.
Description:
198 p.
Copyright Claimant:
American Marketing Association
Names:
Donald W. Scotton
Ronald L. Zallocco (1 documents)
example document: Study guide to accompany Hartley--Marketing fundamentals
American Marketing Association (170 documents)
example document: Proceedings of the 1990 AMA Microcomputers in Marketing Education Conference

Attitude research enters the 80's

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000575354 / 1980-10-30
Date of Publication:
October 17, 1980
Date of Creation:
1980
Title:
Attitude research enters the 80's / Richard W. Olshavsky, editor.
Imprint:
Chicago : The Association, c1980.
Description:
196 p.
Copyright Claimant:
American Marketing Association
Notes:
Proceedings of the 11th Attitude Research Conference held at Carlsbad, Calif., Mar. 2-5, 1980.
Names:
Richard W. Olshavsky 1941-
Attitude Research Conference, 11th, Carlsbad, Calif., 1980
American Marketing Association (170 documents)
example document: Marketing effectiveness

Theory in retailing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000625080 / 1981-02-10
Date of Publication:
January 28, 1981
Date of Creation:
1981
Title:
Theory in retailing : traditional and nontraditional sources / Ronald W. Stampfl, Elizabeth C. Hirschman.
Imprint:
Chicago : The Association, c1981.
Description:
189 p.
Variant title:
Theory in retailing : traditional and nontraditional sources
Copyright Claimant:
American Marketing Association
Performer:
"The papers comprising this volume were presented at a workshop held at New York University on Apr. 24 and 25, 1980."
Names:
Ronald W. Stampfl (3 documents)
example document: Retailing management
Elizabeth C. Hirschman

Copyrights records by Hirschman, Elizabeth C.

American Marketing Association (170 documents)
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Readings in sales management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000653849 / 1981-03-18
Date of Publication:
March 11, 1981
Date of Creation:
1981
Title:
Readings in sales management / Edward W. Cundiff and Edgar William Leonard.
Imprint:
Chicago : AMA, c1981.
Description:
141 p.
Number of similar titles:
2
Similar Title:
Readings in sales management
Copyright Claimant:
American Marketing Association
Names:
Edward W. Cundiff (14 documents)
example document: Organization and management of the sales department. By Edward W. Cundiff & Richard R. Still

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Edgar William Leonard
American Marketing Association (170 documents)
example document: Marketing research for the marketing and advertising executive

Marketing and the Future

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000751018 / 1981-08-18
Date of Publication:
August 1, 1981
Date of Creation:
1981
Title:
Marketing and the Future / Donald F. Mulvihill [i.e. Donald Ferguson Mulvihill]
Description:
79 p.
Copyright Claimant:
American Marketing Association
Notes:
Proceedings of a workshop held Oct. 17-18, 1980, at the Kent State University, Ohio.
Names:
Donald Ferguson Mulvihill
American Marketing Association (170 documents)
example document: Market information and research in fashion management
Marketing and the Future, Kent State University, Ohio

The Changing marketing environment

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000751020 / 1981-08-18
Date of Publication:
August 10, 1981
Date of Creation:
1981
Title:
The Changing marketing environment : new theories and applications : 1981 Educators' Conference proceedings / Kenneth Bernhardt [i.e. Kenneth L. Bernhardt], Ira Dolich, Michael Etzel ... [et al.]
Imprint:
Chicago : American Marketing Association, c1981.
Description:
471 p.
Copyright Claimant:
American Marketing Association
Names:
Kenneth L. Bernhardt (16 documents)
example document: Cases in marketing management

Copyrights records by Bernhardt, Kenneth L.

Ira Dolich
Michael Etzel (19 documents)
example document: Internet exercises to accompany Marketing, eleventh edition [by] Michael J. Etzel, Bruce J. Walker, William J. Stanton
American Marketing Association (170 documents)
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Pricing policies and strategies

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000900372 / 1982-05-05
Date of Publication:
March 30, 1982
Date of Creation:
1982
Title:
Pricing policies and strategies : an annotated bibliography / Daulatram Lund, Kent Monroe, Pravat K. Choudhury.
Description:
110 p.
Copyright Claimant:
American Marketing Association
Names:
Daulatram Lund (1 documents)
example document: Marketing distribution
Kent Monroe (6 documents)
example document: Pricing, making profitable decisions
Pravat K. Choudhury
American Marketing Association (170 documents)
example document: Proceedings of the 12th Paul D. Converse Symposium

Industrial marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001327295 / 1984-05-03
Date of Publication:
March 12, 1984
Date of Creation:
1983
Title:
Industrial marketing management : cases and readings / Peter J. LaPlaca.
Edition:
1st ed.
Basis of Claim:
New Matter: "remainder of entire text."
Previous Registration:
Preexisting material: some text, ill., charts, tables & figures.
Imprint:
New York : Random House Business Division, c1984.
Description:
513 p.
Number of similar titles:
20
Similar Title:
Industrial marketing management
Copyright Claimant:
Random House, Inc.
Authorship on Application:
entire text excluding prev. pub. portions: Random House, Inc., employer for hire.
Names:
Peter J. LaPlaca (4 documents)
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Random House, Inc. (6092 documents)
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The Elderly market

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001545046 / 1985-03-11
Date of Publication:
March 4, 1985
Date of Creation:
1985
Title:
The Elderly market : selected readings.
Basis of Claim:
New Matter: compilation of prev. pub. magazine articles.
Variant title:
The Elderly market : selected readings.
Copyright Claimant:
American Marketing Association
Notes:
Cataloged from appl. only.
Authorship on Application:
compilation of readings: Charles D. Schewe.
Names:
Charles D. Schewe (14 documents)
example document: The portable MBA in marketing

Copyrights records by Schewe, Charles D.

American Marketing Association (170 documents)
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"Marketing theory"

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002083805 / 1987-05-26
Date of Publication:
February 15, 1987
Date of Creation:
1987
Title:
"Marketing theory" : 1987 A M A Winter Educator's Conference, 1987 / edited by Russell W. Belk, Gerald Zaltman, Richard Bagozzi ... [et al.]
Description:
411 p.
Variant title:
"Marketing theory" : 1987 A M A Winter Educator's Conference, 1987
Copyright Claimant:
American Marketing Association
Notes:
Held in San Antonio.
Names:
Russell W. Belk (8 documents)
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Gerald Zaltman (19 documents)
example document: Marketing research: fundamentals and dynamics

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Richard Bagozzi (6 documents)
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American Marketing Association (170 documents)
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AMA Winter Educator's Conference, San Antonio, 1987

The Services challenge

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002116800 / 1987-06-19
Date of Publication:
May 29, 1987
Date of Creation:
1987
Title:
The Services challenge : integrating for competitive advantage / edited by John A. Czepiel, Carole A. Congram, James Shanahan.
Copyright Note:
C.O. correspondence.
Description:
108 p.
Variant title:
The Services challenge : integrating for competitive advantage
Copyright Claimant:
American Marketing Association
Names:
John A. Czepiel (2 documents)
example document: The Service encounter

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Carole A. Congram (2 documents)
example document: The AMA handbook of marketing for the service industries
James Shanahan (14 documents)
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Jim Shanahan
American Marketing Association (170 documents)
example document: Review of marketing, 1990

An Annotated bibliography for Marketing to an older population

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002767691 / 1990-02-27
Date of Publication:
December 22, 1989
Date of Creation:
1989
Title:
An Annotated bibliography for Marketing to an older population / Anne L. Balazs, Charles D. Schewe, Harlan E. Spotts, Jr.
Description:
1 v.
Other Title:
Marketing to an older population
Copyright Claimant:
American Marketing Association
Names:
Anne L. Balazs
Charles D. Schewe 1942-
Spotts, Harlan E., Jr.
American Marketing Association (170 documents)
example document: Proceedings of the 11th Paul D. Converse Symposium

Vision 200

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002868490 / 1990-06-06
Date of Publication:
February 4, 1990
Date of Creation:
1990
Title:
Vision 200 : new forces, new relationships : symposium digest.
Application Title:
Tenth Annual Symposium for Health Care Marketing.
Description:
1 v.
Variant title:
Vision 200 : new forces, new relationships
Other Title:
Tenth Annual Symposium for Health Care Marketing
Copyright Claimant:
American Marketing Association
Notes:
Proceedings of the Tenth Symposium for Health Care Marketing held Feb. 4-7, 1990, in San Francisco.
Authorship on Application:
American Marketing Association, employer for hire.
Names:
American Marketing Association (170 documents)
example document: Productivity in marketing
Symposium for Health Care Marketing, 10th, San Francisco, 1990

Strategic decisions from behavioral research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002955825 / 1990-11-20
Date of Publication:
June 11, 1990
Date of Creation:
1990
Title:
Strategic decisions from behavioral research : behavioral research conference, 1st annual.
Description:
1 v.
Other Title:
First annual behavioral research conference--Twenty first annual attitude research conference
Axioms under review: challenging the conventional wisdom of marketing and attitude research
Copyright Claimant:
American Marketing Association
Notes:
Spine ti.: First annual behavioral research conference--Twenty first annual attitude research conference.
Includes Axioms under review: challenging the conventional wisdom of marketing and attitude research: attitude research conference, 21st annual.
Combined proceedings.
Names:
American Marketing Association (170 documents)
example document: Measuring customer satisfaction

Marketing to an aging population

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002956011 / 1990-11-20
Date of Publication:
August 10, 1990
Date of Creation:
1990
Title:
Marketing to an aging population : selected readings / edited by Charles D. Schewe, Anne L. Balazs.
Edition:
2nd ed.
Basis of Claim:
New Matter: editing, compilation.
Description:
1 v.
Copyright Claimant:
American Marketing Association
Names:
Anne L. Balazs
Charles D. Schewe 1942-
American Marketing Association (170 documents)
example document: Measurement readings for marketing research

Linking Marketing and Technology Strategies

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002956012 / 1990-11-20
Date of Publication:
July 13, 1990
Date of Creation:
1990
Title:
Linking Marketing and Technology Strategies : December 3-5, 1989 / edited by Ronald McTavish.
Description:
1 v.
Copyright Claimant:
American Marketing Association
Performer:
Papers presented at the workshop held at Concordia University, Montreal.
Names:
Ronald McTavish
American Marketing Association (170 documents)
example document: Marketing distribution
Linking Marketing and Technology Strategies, Concordia University, Montreal, 1989

The Politz papers

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003066946 / 1991-02-07
Date of Publication:
December 4, 1990
Date of Creation:
1990
Title:
The Politz papers : science and truth in marketing research / edited by Hugh S. Hardy ; foreword by Darrell B. Lucas ; with additional notes by W. Edwards Deming.
Copyright Note:
C.O. correspondence.
Description:
1 v.
Variant title:
The Politz papers : science and truth in marketing research
Copyright Claimant:
American Marketing Association
Names:
Hugh S. Hardy 1924-
Darrell B. Lucas
William Edwards Deming 1900-
W. Edwards Demining
American Marketing Association (170 documents)
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Report to the AMA Board of Directors from the Task Force on Professional Development in Marketing Management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003111927 / 1991-08-01
Date of Publication:
June 22, 1991
Date of Creation:
1991
Title:
Report to the AMA Board of Directors from the Task Force on Professional Development in Marketing Management.
Copyright Claimant:
American Marketing Association
Names:
American Marketing Association (170 documents)
example document: Marketing profitability analysis, an annotated bibliography

Enhancing knowledge development in marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003637337 / 1993-11-19
Date of Publication:
April 14, 1993
Date of Creation:
1993
Title:
Enhancing knowledge development in marketing : perspectives and viewpoints / edited by P. Rajan Varadarajan and Anil Menon.
Description:
75 p.
Copyright Claimant:
American Marketing Association
Names:
P. Rajan Varadarajan (1 documents)
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Anil Menon
American Marketing Association (170 documents)
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Marketing scales handbook

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003679680 / 1993-11-19
Date of Publication:
November 11, 1992
Date of Creation:
1992
Title:
Marketing scales handbook : a compilation of muti-item measures / Gordon C. Bruner, Paul J. Hensel.
Imprint:
Chicago : American Marketing Assoc., c1992.
Description:
1315 p.
Number of similar titles:
2
Copyright Claimant:
American Marketing Association
Names:
Paul J. Hensel

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Gordon C. Bruner 1954-
American Marketing Association (170 documents)
example document: Small business marketing

1992 symposium for the marketing of higher education

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003699347 / 1993-11-19
Date of Publication:
November 6, 1992
Date of Creation:
1992
Title:
1992 symposium for the marketing of higher education.
Series:
American Marketing Association proceedings series
Imprint:
Chicago : American Marketing Assn., c1992.
Description:
234 p.
Other Title:
Symposium for the marketing of higher education
Copyright Claimant:
American Marketing Association
Names:
American Marketing Association (170 documents)
example document: Advertising research

The atlas of American higher education

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003722316 / 1993-07-29
Date of Publication:
July 12, 1993
Date of Creation:
1992
Title:
The atlas of American higher education / James W. Fonseca and Alice C. Andrews ; computer cartography by Peter J. LaPlaca.
Copyright Note:
C.O. correspondence.
Imprint:
New York : New York University Press, c1993.
Description:
257 p.
Copyright Claimant:
New York University
Names:
James W. Fonseca

Copyrights records by Fonseca, James W.

Alice C. Andrews
Peter J. LaPlaca (4 documents)
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New York University (1700 documents)
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American Marketing Association proceedings

Title:
American Marketing Association proceedings.
Serial Publication Year:
1980
Imprint:
Chicago : The Association.
Description:
print material.
Frequency:
Annually.
Other Title:
Marketing strategies for a tough environment
Description based on:
Series no. 45, 1979.
Copyright Claimant:
American Marketing Association.
Names:
Peter J. LaPlaca (4 documents)
example document: Markstat
Newton Frank
American Marketing Association (170 documents)
example document: Sales forecasting
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