Television advertising copy research practices among major advertisers and advertising agencies



Excerpts from New England Advertising Research Day

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000035536 / 1978-04-21
Date of Publication:
December 13, 1977
Date of Creation:
1977
Title:
Excerpts from New England Advertising Research Day : December 8, 1976, Boston / Advertising Research Foundation.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Financial services advertising/marketing research

Copyrights records by Advertising Research Foundation, Inc.

New England Advertising Research Day, Boston, 1976

[1977 target group index

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000035537 / 1978-04-21
Date of Publication:
August 15, 1977
Date of Creation:
1977
Title:
[1977 target group index : report 1]
Variant title:
1977 target group index : report 1
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Evaluating advertising

[The 1976-77 Simmons study of selective markets and the media reaching them

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000035538 / 1978-04-21
Date of Publication:
August 23, 1977
Date of Creation:
1977
Title:
[The 1976-77 Simmons study of selective markets and the media reaching them : report 2]
Variant title:
The 1976-77 Simmons study of selective markets and the media reaching them : report 2
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Electronic media and research technologies, IV

The 1977-78 Simmons study of selective markets and the media reaching them

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000077968 / 1978-07-31
Date of Publication:
July 27, 1978
Date of Creation:
1978
Title:
The 1977-78 Simmons study of selective markets and the media reaching them : professional audit of research services report.
Imprint:
New York : Advertising Research Foundation, 1978.
Description:
40 p.
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
At head of ti.: Research audit.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Electronic media and research technologies, IV

1977 target group index

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000125569 / 1978-04-21
Date of Publication:
April 11, 1978
Date of Creation:
1978
Title:
1977 target group index : report 2, data processing, sample weighting and projection, statistical reliability and reporting / [prepared by the technical staff of The Advertising Research Foundation].
Imprint:
New York : The Foundation, 1978.
Description:
24 p.
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Differences in magazine audience levels--Simmons study of selective markets, 1976/77 versus 1977/78

Response latency, new measure of advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000129098 / 1978-04-21
Date of Publication:
July 13, 1977
Date of Creation:
1977
Title:
Response latency, new measure of advertising : monograph / James MacLachlan.
Imprint:
New York : The Foundation, c1977.
Description:
182 p.
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
James MacLachlan (7 documents)
example document: Marketing 2000

Copyrights records by MacLachlan, James

Advertising Research Foundation, Inc. (103 documents)
example document: Marketplace testing

Project payout

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000665941 / 1981-04-03
Date of Publication:
February 13, 1981
Date of Creation:
1980
Date in Notice:
notice: 1980
Title:
Project payout : a review and appraisal of the pilot study in Milgram's Store Number 40.
Imprint:
[s.l.] : Payout Council, Advertising Research Foundation, c1980.
Description:
72 p.
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Financial services advertising, marketing, and research

Effective frequency

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001053864 / 1983-01-26
Date of Publication:
July 28, 1982
Date of Creation:
1982
Title:
Effective frequency : the state of the art, current media applications, next steps from A R F : transcript proceedings.
Description:
228 p.
Variant title:
Effective frequency : the state of the art, current media applications, next steps from A R F
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
An Advertising Research Foundation key issues workshop, New York Hilton, June 4, 1982.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Financial services advertising/marketing research

Television advertising copy research practices among major advertisers and advertising agencies

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001053869 / 1983-01-26
Date of Publication:
September 16, 1982
Date of Creation:
1982
Title:
Television advertising copy research practices among major advertisers and advertising agencies : an Advertising Research Foundation survey / Benjamin Lipstein, James Neelankavil.
Description:
70 p.
Other Title:
Current television advertising copy research practices among major advertisers and advertising agencies
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
Cover ti.: Current television advertising copy research practices among major advertisers and advertising agencies.
Authorship on Application:
entire text: Advertising Research Foundation, Inc., employer for hire.
Names:
Benjamin Lipstein (2 documents)
example document: Evaluating advertising

Copyrights records by Lipstein, Benjamin

James Neelankavil
Advertising Research Foundation, Inc. (103 documents)
example document: Electronic media and research technologies, IV

Guidelines for the public use of market and opinion research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001053870 / 1983-01-26
Date of Publication:
December 18, 1981
Date of Creation:
1981
Title:
Guidelines for the public use of market and opinion research.
Description:
15 p.
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Financial services advertising, marketing, and research

Researching the electronic media

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001527441 / 1985-02-25
Date of Publication:
April 11, 1984
Date of Creation:
1984
Date in Notice:
notice: 1983
Title:
Researching the electronic media : II : progress and priorities, major impacts assessed : transcript proceedings.
Application Title:
Transcript proceedings, researching the electronic media-II, progress and priorities.
Imprint:
New York : The Foundation, [1984]
Description:
128 p.
Variant title:
Researching the electronic media : II
Other Title:
Transcript proceedings, researching the electronic media-II, progress and priorities
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
An Advertising Research Foundation key issues workshop held in New York, Dec. 15, 1983.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Differences in magazine audience levels--Simmons study of selective markets, 1976/77 versus 1977/78

Magazine research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001527450 / 1985-02-25
Date of Publication:
March 2, 1984
Date of Creation:
1984
Date in Notice:
notice: 1983
Title:
Magazine research : what the advertiser and agency planner/buyer needs to know today and tomorrow : transcript proceedings.
Application Title:
Transcript proceedings, magazine research, what the advertiser and agency planner/buyer needs to know today and tomorrow.
Imprint:
New York : The Foundation, [1984]
Description:
192 p.
Other Title:
Transcript proceedings, magazine research, what the advertiser and agency planner/buyer needs to know today
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
An Advertising Research Foundation key issues workshop, New York, Nov. 22, 1983.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Differences in magazine audience levels--Simmons study of selective markets, 1976/77 versus 1977/78

Intermedia comparisons

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001557133 / 1985-02-25
Date of Publication:
September 26, 1983
Date of Creation:
1983
Title:
Intermedia comparisons : the state of the art, today's changing cost/value tradeoffs, most important media issue of the 80's : transcript proceedings.
Application Title:
Transcript proceedings, Intermedia comparisons--the state of the art, today's changing cost/value tradeoffs ....
Copyright Note:
C.O. correspondence.
Imprint:
[S.l.] : ARF, c1983.
Description:
252 p.
Other Title:
Transcript proceedings, Intermedia comparisons--the state of the art, today's changing cost/value tradeoffs ....
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
An Advertising Research Foundation key issues workshop, New York, June 30-July 1, 1983.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Differences in magazine audience levels--Simmons study of selective markets, 1976/77 versus 1977/78

ARF criteria for marketing and advertising research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001653076 / 1985-09-06
Date of Publication:
July 27, 1984
Date of Creation:
1984
Title:
ARF criteria for marketing and advertising research.
Application Title:
Criteria for marketing and advertising research.
Basis of Claim:
New Matter: expansion & revisions.
Previous Registration:
Prev. reg. 1953, no. 93201.
Imprint:
New York : The Foundation, 1984.
Description:
32 p.
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Advertising research, optimizing its effectiveness within the firm

Scarborough's national newspaper audience ratings study

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001653079 / 1985-09-06
Date of Publication:
October 4, 1983
Date of Creation:
1983
Title:
Scarborough's national newspaper audience ratings study.
Description:
111 p.
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Effective business-to-business frequency

15-second commercials

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001829638 / 1986-05-22
Date of Publication:
May 14, 1986
Date of Creation:
1986
Date in Notice:
notice: 1985
Title:
15-second commercials : is less more?
Imprint:
New York : The Foundation, c1985.
Description:
161 p.
Variant title:
15-second commercials : is less more?
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
collective work: Advertising Research Foundation, employer for hire.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Effective business-to-business frequency

Today's marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002039342 / 1987-04-03
Date of Publication:
October 14, 1986
Date of Creation:
1986
Title:
Today's marketing research : optimizing its effectiveness in the brand/advertising process : transcript proceedings.
Imprint:
New York : Advertising Research Foundation, c1986.
Description:
268 p.
Variant title:
Today's marketing research : optimizing its effectiveness in the brand/advertising process
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Financial services advertising and research

Electronic Media and Research Technologies

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002046777 / 1987-04-03
Date of Publication:
March 5, 1987
Date of Creation:
1986
Date in Notice:
notice: 1986
Title:
Electronic Media and Research Technologies : V : transcript proceedings, a two day A R F key issues workshop, the New York Hilton, December 10-11, 1986.
Imprint:
New York : Advertising Research Foundation, 1986.
Description:
214 p.
Variant title:
Electronic Media and Research Technologies : V
Other Title:
Electronic Media and Research Technologies, 5, New York, 1986
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Electronic media and research technologies, IV

ARF guidelines for newspaper audience studies

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002061065 / 1987-04-13
Date of Publication:
July 23, 1986
Date of Creation:
1986
Title:
ARF guidelines for newspaper audience studies.
Description:
17 p.
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Advertising heavy spending tests

Copy research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002061079 / 1987-04-13
Date of Publication:
May 28, 1986
Date of Creation:
1986
Title:
Copy research : a historical retrospective / edited and introduced by Benjamin Lipstein.
Description:
136 p.
Variant title:
Copy research : a historical retrospective
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Benjamin Lipstein (2 documents)
example document: Evaluating advertising
Advertising Research Foundation, Inc. (103 documents)
example document: Advertising research, optimizing its effectiveness within the firm

Transcript proceedings

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002099392 / 1987-07-06
Date of Publication:
June 24, 1987
Date of Creation:
1987
Title:
Transcript proceedings : marketplace testing.
Description:
135 p.
Number of similar titles:
1
Variant title:
Transcript proceedings : marketplace testing
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Advertising tracking studies

Promotion effectiveness

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002162369 / 1987-07-06
Date of Publication:
June 24, 1987
Date of Creation:
1987
Title:
Promotion effectiveness : transcript proceedings, the New York Hilton, April 22, 1987.
Copyright Note:
C.O. correspondence.
Description:
257 p.
Number of similar titles:
2
Similar Title:
Promotion effectiveness pricing model for non-profit Portland Cement & Concrete Trade Associations (PEPM)
Variant title:
Promotion effectiveness : transcript proceedings, the New York Hilton, April 22, 1987
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Effective business-to-business frequency

Pre test market research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002409001 / 1988-10-12
Date of Publication:
August 18, 1988
Date of Creation:
1988
Title:
Pre test market research : transcript proceedings : an A R F Midwest workshop, Hyatt Regency O'Hare, Chicago, June 2, 1988.
Description:
156 p.
Other Title:
A R F Pre Test Market Research Workshop
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
Spine ti.: A R F Pre Test Market Research Workshop.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Advertising heavy spending tests

Tracking marketplace performance

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002409003 / 1988-10-12
Date of Publication:
September 16, 1988
Date of Creation:
1988
Title:
Tracking marketplace performance : transcript proceedings : an A R F Midwest workshop, Hyatt Regency O'Hare, Chicago, June 3, 1988.
Description:
154 p.
Other Title:
A R F Tracking Marketplace Performance Workshop
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
Spine ti.: A R F Tracking Marketplace Performance Workshop.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Evaluating advertising

How to measure the sales effectiveness of advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002409004 / 1988-10-12
Date of Publication:
August 15, 1987
Date of Creation:
1987
Title:
How to measure the sales effectiveness of advertising : transcript proceedings : an A R F key issues workshop, the New York Hilton, June 18, 1987.
Description:
125 p.
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Marketplace testing

The Health care industry in transition--the emerging role of marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002409007 / 1988-10-12
Date of Publication:
February 8, 1988
Date of Creation:
1987
Date in Notice:
notice: 1987
Title:
The Health care industry in transition--the emerging role of marketing research : transcript proceedings : an A R F key issues workshop, the New York Hilton, November 24, 1987.
Description:
99 p.
Other Title:
Health care research workshop
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
Spine ti.: Health care research workshop.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Financial services advertising and research

Promotion effectiveness

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002409008 / 1988-10-12
Date of Publication:
June 17, 1987
Date of Creation:
1987
Title:
Promotion effectiveness : transcript proceedings : an Advertising Research Foundation key issues workshop, the New York Hilton, April 22, 1987.
Description:
257 p.
Number of similar titles:
2
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Electronic media and research technologies, III

People meters

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002409012 / 1988-10-12
Date of Publication:
August 28, 1987
Date of Creation:
1987
Title:
People meters : evolving a constructive industry course : transcript proceedings : an A R F workshop on the transition to people meters, the New York Hilton, June 19, 1987.
Description:
110 p.
Number of similar titles:
1
Variant title:
People meters : evolving a constructive industry course
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Advertising tracking studies

Concept testing today

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002409014 / 1988-10-12
Date of Publication:
July 25, 1988
Date of Creation:
1988
Title:
Concept testing today : transcript proceedings : an A R F key issues workshop, the New York Hilton, April 7, 1988.
Description:
150 p.
Other Title:
Advertising Research Foundation Concept Testing Today Workshop
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
Spine ti.: Advertising Research Foundation Concept Testing Today Workshop.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Financial services advertising and research

People meters

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002614142 / 1989-08-17
Date of Publication:
October 17, 1988
Date of Creation:
1988
Title:
People meters : transcript proceedings.
Application Title:
ARF people meters workshop.
Description:
82 p.
Number of similar titles:
1
Other Title:
A R F people meters workshop
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Differences in magazine audience levels--Simmons study of selective markets, 1976/77 versus 1977/78
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