The 1979 Simmons Market Research Bureau, Inc., study of media and markets, A Pilot study of direct mail





Measures of magazine exposure--laboratory waiting room

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000077966 / 1978-07-31
Date of Publication:
July 21, 1978
Date of Creation:
1978
Title:
Measures of magazine exposure--laboratory waiting room : certitude test no. 1 / a report of Task Force V (Validation), Magazine Research Development Council, Advertising Research Foundation ; study conducted by Opinion Research Corporation, Inc. ; analysis prepared by A R F technical staff.
Imprint:
New York : ARF, 1978.
Description:
46 p.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. Magazine Research Development Council. Task Force V (Validation)
Advertising Research Foundation, Inc. (128 documents)
example document: Advertising research, optimizing its effectiveness within the firm

Copyrights records by Advertising Research Foundation, Inc.


Opinion Research Corporation, Inc.
ARF.

Copyrights records by ARF.


Task Force V (Validation), Magazine Research Development Council.

Yesterday recall of subscriber at home reading

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000218288 / 1979-02-12
Date of Publication:
January 15, 1979
Date of Creation:
1979
Title:
Yesterday recall of subscriber at home reading : a report / of the Magazine Research Development Council, Advertising Research Foundation ; study conducted by Opinion Research Corporation, Inc. ; analysis prepared by A R F technical staff.
Series:
Measures of magazine exposure ; certitude test no. 2
Imprint:
New York : The Foundation, 1978 [i.e. 1979]
Description:
1 v.
Other Title:
Measures of magazine exposure ; certitude test no. 2
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. (128 documents)
example document: Financial services advertising, marketing, and research
Advertising Research Foundation, Inc. Magazine Research Development Council
Opinion Research Corporation, Inc.
Magazine Research Development Council, Advertising Research Foundation.

Certitude test number 3, Measures of magazine exposure

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000384533 / 1979-12-26
Date of Publication:
November 19, 1979
Date of Creation:
1979
Title:
Certitude test number 3, Measures of magazine exposure : through-the-book recall of natural waiting room reading : a report of the Magazine Research Development Council, Advertising Research Foundation / study conducted by Audits & Surveys, Inc. ; analysis prepared by A R F technical staff.
Copyright Note:
C.O. correspondence.
Imprint:
New York : The Foundation, 1979.
Description:
50 p.
Variant title:
Certitude test number 3, Measures of magazine exposure : through-the-book recall of natural waiting room reading
Other Title:
Measures of magazine exposure : through-the-book recall of natural waiting room reading
Council report, certitude test number 3, October 1979: Measures of magazine exposure: through-the-book recall ...
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
Cover ti.: Council report, certitude test number 3, October 1979: Measures of magazine exposure: through-the-book recall ....
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. Magazine Research Development Council
Advertising Research Foundation, Inc. (128 documents)
example document: Financial services advertising, marketing, and research
Audits & Surveys, Inc.
Magazine Research Development Council, Advertising Research Foundation.

ARF comparability study

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000476980 / 1980-05-21
Date of Publication:
February 15, 1980
Date of Creation:
1980
Title:
ARF comparability study : a controlled field experiment comparing three methods of estimating magazine audiences / study executed by Simmons Market Research Bureau, Inc.
Imprint:
[s.l. : s.n.], 1980.
Description:
75 p.
Number of similar titles:
1
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
The First of two reports of the Comparability Subcommittee of the Magazine Research Development Council, Advertising Research Foundation.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. Magazine Research Development Council. Comparability Subcommittee
Advertising Research Foundation, Inc. (128 documents)
example document: Electronic media and research technologies, III
Simmons Market Research Bureau, Inc. (1 documents)
example document: Product information bulletin

Copyrights records by Simmons Market Research Bureau, Inc.


Comparability Subcommittee of the Magazine Research Development Council, Advertising Research Foundation.

A Pilot study of direct mail

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000476981 / 1980-05-21
Date of Publication:
March 14, 1980
Date of Creation:
1980
Title:
A Pilot study of direct mail : report of the Business Advertising Research Council of the Advertising Research Foundation / study conducted by Feldman Research Corporation ; analysis prepared by Direct Mail Subcommittee of the A R F Business Advertising Research Council.
Imprint:
New York : The Foundation, 1980.
Description:
27 p.
Other Title:
Report ofa pilot study on direct mail.
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
Cover ti.: Report of a pilot study on direct mail.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. Business Advertising Research Council
Advertising Research Foundation, Inc. Business Advertising Research Council. Direct Mail Subcommittee
Advertising Research Foundation, Inc. (128 documents)
example document: Financial services advertising and research
Feldman Research Corporation
Direct Mail Subcommittee of the A R F Business Advertising Research Council.

The 1979 Simmons Market Research Bureau, Inc., study of media and markets

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000665939 / 1981-04-03
Date of Publication:
July 30, 1980
Date of Creation:
1980
Title:
The 1979 Simmons Market Research Bureau, Inc., study of media and markets / Professional Audit of Research Services, [Advertising Research Foundation, Inc.].
Imprint:
New York : The Foundation, c1980.
Description:
122 p.
Other Title:
Study of media and markets
Simmons Market Research Bureau, Inc., study of media and markets
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. Professional Audit of Research Services
Advertising Research Foundation, Inc. (128 documents)
example document: Electronic media and research technologies, III
Professional Audit of Research Services, Advertising Research Foundation, Inc.

ARF comparability study

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000665940 / 1981-04-03
Date of Publication:
January 9, 1981
Date of Creation:
1981
Date in Notice:
notice: 1980
Title:
ARF comparability study : a controlled field experiment comparing three methods of estimating magazine audiences : the second of two reports of the Comparability Subcommittee of the Magazine Research Development Council, Advertising Research Foundation.
Imprint:
[s.l.] : The Foundation, c1980.
Description:
126 p.
Number of similar titles:
1
Variant title:
ARF comparability study : a controlled field experiment comparing three methods of estimating magazine audiences
Other Title:
Comparability study on methods of estimating magazine audiences : report no. two
Comparability study : a controlled field experiment comparing three methods of estimating magazine audiences
A R F comparability study on methods of estimating magazine audiences: report no. two
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
Cover ti.: A R F comparability study on methods of estimating magazine audiences: report no. two.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation. Magazine Research Development Council. Comparability Subcommittee
Advertising Research Foundation, Inc. (128 documents)
example document: Effective business-to-business frequency
Comparability Subcommittee of the Magazine Research Development Council, Advertising Research Foundation.

Industry survey of local television ratings reports

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001053871 / 1983-01-26
Date of Publication:
December 24, 1981
Date of Creation:
1981
Title:
Industry survey of local television ratings reports / The Television Audience Measurement Council, Advertising Research Foundation.
Description:
26 p.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
entire text: Advertising Research Foundation, employer for hire.
Names:
Advertising Research Foundation, Inc. Television Audience Measurement Council
Advertising Research Foundation, Inc. (128 documents)
example document: Financial services advertising and research
Television Audience Measurement Council, Advertising Research Foundation.

Researching the new electronic media

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001109915 / 1983-05-02
Date of Publication:
March 29, 1983
Date of Creation:
1983
Date in Notice:
notice: 1982
Title:
Researching the new electronic media : what we need to know, current projects, future possibilities : transcript proceedings.
Application Title:
Transcript proceedings, Researching the new electronic media.
Imprint:
[s.l.] : ARF, [1983]
Description:
131 p.
Other Title:
Transcript proceedings, Researching the new electronic media
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
An Advertising Research Foundation Key Issues Workshop, New York, Dec. 15, 1982.
Names:
Advertising Research Foundation Key Issues Workshop, New York, 1982
Advertising Research Foundation, Inc. (128 documents)
example document: Financial services advertising, marketing, and research

The New advertising research technologies

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001109916 / 1983-05-02
Date of Publication:
March 29, 1983
Date of Creation:
1983
Date in Notice:
notice: 1982
Title:
The New advertising research technologies : progress to date, current applications, potential for better research : transcript proceedings.
Application Title:
Transcript proceedings, The New advertising research technologies, progress to date ....
Imprint:
[s.l.] : ARF, [1983]
Description:
163 p.
Number of similar titles:
1
Other Title:
Transcript proceedings, The New advertising research technologies, progress to date ....
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
An Advertising Research Foundation Key Issues Workshop, New York, Dec. 16, 1982.
Names:
Advertising Research Foundation Key Issues Workshop, New York, 1982
Advertising Research Foundation, Inc. (128 documents)
example document: Financial services advertising and research

ARF model for evaluating media

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001745806 / 1985-09-06
Date of Publication:
October 11, 1983
Date of Creation:
1983
Title:
ARF model for evaluating media : making the promise a reality : Toward better media comparisons : pt. II.
Copyright Note:
C.O. correspondence.
Variant title:
ARF model for evaluating media : making the promise a reality
Other Title:
Toward better media comparisons : pt. II
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
Cataloged from appl.
Authorship on Application:
pt. II, Toward better media comparisons: Audience Concepts Committee--Advertising Research Foundation, employer for hire.
Names:
Paul H. Chook
Advertising Research Foundation, Inc. Audience Concepts Committee
Advertising Research Foundation, Inc. (128 documents)
example document: Differences in magazine audience levels--Simmons study of selective markets, 1976/77 versus 1977/78
Audience Concepts Committee, Advertising Research Foundation.

Transcript proceedings

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001829648 / 1986-05-22
Date of Publication:
March 13, 1986
Date of Creation:
1986
Title:
Transcript proceedings : Qualitative research, the state of work, today's applications, future promise / Advertising Research Foundation Qualitative Research Workshop.
Description:
121 p.
Number of similar titles:
1
Variant title:
Transcript proceedings : Qualitative research, the state of work, today's applications, future promise
Copyright Claimant:
Advertising Research Foundation, Inc.
Notes:
Proceedings held at the New York Hilton, Nov. 25, 1985.
Authorship on Application:
collective work: Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. Qualitative Research Workshop
Advertising Research Foundation, Inc. (128 documents)
example document: Effective business-to-business frequency

Single source data

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002614144 / 1989-08-17
Date of Publication:
October 17, 1988
Date of Creation:
1988
Title:
Single source data : transcript proceedings : July 14, 1988 the New York Hilton.
Application Title:
ARF single source data workshop.
Description:
133 p.
Other Title:
A R F single source data workshop
Copyright Claimant:
Advertising Research Foundation
Names:
Advertising Research Foundation (153 documents)
example document: Financial services advertising, marketing, and research

Target group index

Title:
Target group index / Professional Audit of Research Services.
Serial Publication Year:
1979
Imprint:
New York : The Foundation.
Description:
print material.
Frequency:
Frequency unknown.
Variant title:
Research audit, Professional Audit of Research Services report.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. (128 documents)
example document: Electronic media and research technologies, III
Advertising Research Foundation, Inc. Professional Audit of Research Services
Professional Audit of Research Services.

Research audit

Title:
Research audit : Professional Audit of Research Services report.
Title Qualifier:
Advertising Research Foundation, Inc.
Serial Publication Year:
1979
Imprint:
New York : The Foundation.
Description:
print material.
Frequency:
Frequency unknown.
Other Title:
The 1978-79 Simmons study of selective markets and the media reaching them
Description based on:
1978-1979 issue.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
W.R. Simmons & Associates Research
Advertising Research Foundation, Inc. Professional Audit of Research Services.
Advertising Research Foundation, Inc. (128 documents)
example document: Electronic media and research technologies, IV
Professional Audit of Research Services.

Annual Advertising Research Foundation Copy Research Workshop

Title:
Annual Advertising Research Foundation Copy Research Workshop : transcript proceedings : [an Advertising Research Foundation key issues workshop].
Application Title:
Transcript proceedings, Copy research--new developments/directions, broadcast and print, validity update.
Serial Publication Year:
1985
Imprint:
[S.l. : s.n.], c1984-.
[New York] : ARF.
Description:
print material.
Publication History:
1st-
Number of similar titles:
4
Other Title:
Television copy research
Copy research
Description based on:
No. 2.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation Copy Research Workshop, 1st, New York, 1984
Advertising Research Foundation, Inc. (128 documents)
example document: Electronic media and research technologies, IV
Advertising Research Foundation Copy Research Workshop, 2nd, New York, 1985
Copy Research Workshop.

Copyrights records by Copy Research Workshop.



Annual Advertising Research Foundation Copy Research Workshop

Title:
Annual Advertising Research Foundation Copy Research Workshop : transcript proceedings.
Application Title:
Transcript proceedings, Copy research ... looking ahead to ....
Serial Publication Year:
1987
Imprint:
New York : ARF.
Description:
print material.
Number of similar titles:
4
Variant title:
Annual A R F Copy Research Workshop.
Other Title:
Copy research
Description based on:
No. 3.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. (128 documents)
example document: Advertising tracking studies
Advertising Research Foundation Copy Research Workshop, 3rd, New York, 1986
ARF Copy Research Workshop.

Copyrights records by ARF Copy Research Workshop.


Copy Research Workshop.

Annual Advertising Research Foundation Copy Research Workshop

Title:
Annual Advertising Research Foundation Copy Research Workshop : transcript proceedings.
Application Title:
Transcript proceedings, Copy research ....
Serial Publication Year:
1988
Imprint:
New York : ARF.
Description:
print material.
Number of similar titles:
4
Variant title:
Annual A R F Copy Research Workshop.
Description based on:
No. 3.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. (128 documents)
example document: Effective business-to-business frequency
Advertising Research Foundation Copy Research Workshop, 5th, New York, 1988
Advertising Research Foundation Copy Research Workshop, 4th, New York, 1987
ARF Copy Research Workshop.
Copy Research Workshop.

Annual Advertising Research Foundation Research Quality Workshop

Title:
Annual Advertising Research Foundation Research Quality Workshop : transcript proceedings.
Serial Publication Year:
1985
Imprint:
[S.l. : s.n.], c1983-.
Description:
print material.
Publication History:
1st-
Number of similar titles:
6
Other Title:
Research quality
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (128 documents)
example document: Advertising research, optimizing its effectiveness within the firm
Advertising Research Foundation Research Quality Workshop, 2nd, New York, 1984

Copyrights records by Advertising Research Foundation Research Quality Workshop, 2nd, New York, 1984


Advertising Research Foundation Research Quality Workshop, 1st, New York, 1983

Copyrights records by Advertising Research Foundation Research Quality Workshop, 1st, New York, 1983


Research Quality Workshop.

Copyrights records by Research Quality Workshop.



Annual Advertising Research Foundation Research Quality Workshop

Title:
Annual Advertising Research Foundation Research Quality Workshop : transcript proceedings.
Serial Publication Year:
1986
Imprint:
[S.l. : s.n.]
Description:
print material.
Number of similar titles:
6
Other Title:
The Dimensions of research quality
Description based on:
No. 3.
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (128 documents)
example document: Effective business-to-business frequency
Advertising Research Foundation Research Quality Workshop, 3rd, New York, 1985
Research Quality Workshop

Annual Advertising Research Foundation Research Quality Workshop

Title:
Annual Advertising Research Foundation Research Quality Workshop : transcript proceedings.
Application Title:
Transcript proceedings, Research quality ....
Serial Publication Year:
1987
Imprint:
[S.l. : s.n.]
Description:
print material.
Number of similar titles:
6
Other Title:
Research quality
Description based on:
No. 3.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. (128 documents)
example document: Electronic media and research technologies, III
Advertising Research Foundation Research Quality Workshop, 4th, New York, 1986
Research Quality Workshop.

Annual Advertising Research Foundation Research Quality Workshop

Title:
Annual Advertising Research Foundation Research Quality Workshop : transcript proceedings.
Application Title:
Transcript proceedings, Research quality ....
Serial Publication Year:
1988
Imprint:
[S.l. : s.n.]
Description:
print material.
Number of similar titles:
6
Description based on:
No. 3.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. (128 documents)
example document: Financial services advertising, marketing, and research
Advertising Research Foundation Research Quality Workshop, 5th, New York, 1987
Research Quality Workshop.

Electronic media and research technologies .

Title:
Electronic media and research technologies . : transcript proceedings.
Application Title:
Transcript proceedings, Electronic media and research technologies ....
Serial Publication Year:
1988
Imprint:
New York : ARF.
Description:
print material.
Frequency:
Annually.
Number of similar titles:
1
Variant title:
Annual A R F Electronic Media Workshop.
Annual Advertising Research Foundation Electronic Media Workshop.
Description based on:
No. 6.
Copyright Claimant:
Advertising Research Foundation.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation (153 documents)
example document: Electronic media and research technologies, III
Advertising Research Foundation Electronic Media Workshop, 6th, New York, 1987

Electronic media and research technologies .

Title:
Electronic media and research technologies . : transcript proceedings.
Application Title:
Annual A R F electronic media and research technologies.
Serial Publication Year:
1989
Imprint:
New York : ARF.
Description:
print material.
Frequency:
Annually.
Number of similar titles:
1
Variant title:
Annual A R F Electronic Media Workshop.
Annual Advertising Research Foundation Electronic Media Workshop.
Description based on:
No. 6.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. (128 documents)
example document: Financial services advertising, marketing, and research
Advertising Research Foundation Electronic Media Workshop, 7th, New York, 1988

Annual Advertising Research Foundation Computer Technology Workshop

Title:
Annual Advertising Research Foundation Computer Technology Workshop : transcript proceedings.
Serial Publication Year:
1989
Imprint:
New York : ARF,[1989]-.
Description:
print material.
Publication History:
1st-
Variant title:
Annual A R F Computer Technology Workshop.
ARF Computer Applications and Data Bases Workshop.
Other Title:
The Impact of computer applications and technology in advertising, marketing, and media research
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. (128 documents)
example document: Electronic media and research technologies, IV
Advertising Research Foundation Computer Technology Workshop, 1st, New York, 1988
ARF

Copyrights records by ARF


Computer Technology Workshop

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