The ARF/ABP study of the relationship between business-to-business advertising and sales



The New advertising research technologies, techniques, and applications

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001527442 / 1985-02-25
Date of Publication:
April 11, 1984
Date of Creation:
1984
Date in Notice:
notice: 1983
Title:
The New advertising research technologies, techniques, and applications : II : assessing their status and worth, case studies from users : transcript proceedings.
Application Title:
Transcript proceedings, the new advertising research technologies, techniques and applications-II.
Imprint:
New York : The Foundation, [1984]
Description:
219 p.
Variant title:
The New advertising research technologies, techniques, and applications : II
Other Title:
Transcript proceedings, the new advertising research technologies, techniques and applications-II
Copyright Claimant:
Advertising Research Foundation
Notes:
An Advertising Research Foundation key issues workshop held in New York, Dec. 16, 1983.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Advertising research, optimizing its effectiveness within the firm

Copyrights records by Advertising Research Foundation, Inc.

The ARF/ABP study of the relationship between business-to-business advertising and sales

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002107234 / 1987-07-06
Date of Publication:
June 4, 1987
Date of Creation:
1987
Title:
The ARF/ABP study of the relationship between business-to-business advertising and sales : final report / by Michael J. Naples and Rolf M. Wulfsberg.
Description:
48 p.
Copyright Claimant:
Advertising Research Foundation
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Michael J. Naples

Copyrights records by Naples, Michael J.

Rolf M. Wulfsberg
Advertising Research Foundation, Inc. (103 documents)
example document: Financial services advertising, marketing, and research

Journal of advertising research

Title:
Journal of advertising research.
Serial Publication Year:
1978
Description:
print material.
Number of similar titles:
5
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Differences in magazine audience levels--Simmons study of selective markets, 1976/77 versus 1977/78

Journal of advertising research

Title:
Journal of advertising research / editor Charles Ramond, managing editor, Merrill Batchelder.
Serial Publication Year:
1979
Imprint:
New York : Journal of Advertising Research.
ISSN:
0021-8499

Description:
print material.
Frequency:
Bimonthly.
Number of similar titles:
5
Description based on:
Vol. 18, no. 2, Apr. 1978.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Merrill Batchelder

Copyrights records by Batchelder, Merrill

Charles Ramond

Copyrights records by Ramond, Charles

Advertising Research Foundation, Inc. (103 documents)
example document: Financial services advertising, marketing, and research

Journal of advertising research

Title:
Journal of advertising research / editor, Charles Ramond, managing editor, Merrill Batchelder.
Serial Publication Year:
1980
Imprint:
New York : Journal of Advertising Research.
ISSN:
0021-8499

Description:
print material.
Frequency:
Bimonthly.
Number of similar titles:
5
Description based on:
Vol. 18, no. 2, Apr. 1978.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Merrill Batchelder
Charles Ramond
Advertising Research Foundation, Inc. (103 documents)
example document: Differences in magazine audience levels--Simmons study of selective markets, 1976/77 versus 1977/78

Journal of advertising research

Title:
Journal of advertising research / editor, Charles Ramond, managing editor, Merrill Batchelder.
Serial Publication Year:
1982
Serial Key Title:
Journal of advertising research
Imprint:
New York : Journal of Advertising Research.
ISSN:
0021-8499

Description:
print material.
Frequency:
Bimonthly.
Number of similar titles:
5
Description based on:
Vol. 18, no. 2, Apr. 1978.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Charles Ramond
Merrill Batchelder
Advertising Research Foundation, Inc. (103 documents)
example document: Electronic media and research technologies, IV

Advertising Research Foundation ... yearbook

Title:
Advertising Research Foundation ... yearbook / editor, Mike Wojciechowski.
Serial Publication Year:
1980
Imprint:
New York : ARF.
Description:
print material.
Frequency:
Annually.
Variant title:
Yearbook.
Description based on:
1980 issue.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Mike Wojciechowski

Copyrights records by Wojciechowski, Mike

Advertising Research Foundation, Inc. (103 documents)
example document: Electronic media and research technologies, IV

ARF research audit report

Title:
ARF research audit report / Advertising Research Foundation.
Serial Publication Year:
1983
Imprint:
New York : ARF.
Description:
print material.
Frequency:
Frequency unknown.
Number of similar titles:
1
Other Title:
Simmons 1982 national study of local newspaper ratings
Description based on:
Mar. 1983 issue.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
: Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Advertising heavy spending tests
ARF.

Copyrights records by ARF.

ARF research audit report

Title:
ARF research audit report / Advertising Research Foundation.
Serial Publication Year:
1987
Imprint:
New York : ARF.
Description:
print material.
Frequency:
Frequency unknown.
Number of similar titles:
1
Other Title:
Mediamark Research, Inc., magazine audiences
Description based on:
Fall 1986 issue.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Financial services advertising, marketing, and research
ARF

Copyrights records by ARF

ARF... annual conference

Title:
ARF... annual conference : transcript proceedings.
Application Title:
Transcript proceedings, Advertising Research Foundation ... annual conference and research expo ....
Transcript proceedings, A R F ... annual conference and research expo ....
Serial Publication Year:
1985
Imprint:
New York : [s.n.].
[S.l. : s.n.]
Description:
print material.
Variant title:
Advertising Research Foundation ... annual conference.
Other Title:
Integrating research into the management decision process
The Power of research
Description based on:
No. 30.
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Differences in magazine audience levels--Simmons study of selective markets, 1976/77 versus 1977/78
ARF.

Annual Business Advertising Research Conference of the Advertising Research Foundation

Title:
Annual Business Advertising Research Conference of the Advertising Research Foundation : transcript proceedings.
Application Title:
Transcript proceedings--how research contributes to effective business-to-business advertising.
Serial Publication Year:
1986
Imprint:
[S.l. : s.n.]
Description:
print material.
Number of similar titles:
2
Variant title:
Annual A R F Business Advertising Research Conference.
Other Title:
How research contributes to effective business-to-business advertising
Description based on:
No. 7.
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Business Advertising Research Conference, 7th, New York, 1985
Advertising Research Foundation, Inc. (103 documents)
example document: Differences in magazine audience levels--Simmons study of selective markets, 1976/77 versus 1977/78

Annual Business Advertising Research Conference of the Advertising Research Foundation

Title:
Annual Business Advertising Research Conference of the Advertising Research Foundation : transcript proceedings.
Serial Publication Year:
1987
Imprint:
[S.l. : s.n.]
Description:
print material.
Number of similar titles:
2
Variant title:
Annual A R F Business Advertising Research Conference.
Other Title:
The Importance of research in a changing business marketing environment
Description based on:
No. 7.
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Business Advertising Research Conference, 8th, New York, 1986
Advertising Research Foundation, Inc. (103 documents)
example document: Evaluating advertising

Annual Business Advertising Research Conference of the Advertising Research Foundation

Title:
Annual Business Advertising Research Conference of the Advertising Research Foundation : transcript proceedings.
Serial Publication Year:
1989
Imprint:
[S.l. : s.n.]
Description:
print material.
Frequency:
Sometimes pub. as: Annual Business Advertising Research Conference.
Number of similar titles:
2
Variant title:
Annual A R F Business Advertising Research Conference.
Other Title:
Annual Business Advertising Research Conference
Description based on:
No. 7.
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Business Advertising Research Conference, 10th, New York, 1988
Advertising Research Foundation, Inc. (103 documents)
example document: Advertising tracking studies

Bi-Annual A R F Workshop on Children's Research

Title:
Bi-Annual A R F Workshop on Children's Research : transcript proceedings.
Application Title:
Transcript proceedings ... Bi-Annual A R F Workshop on Children's Research.
Serial Publication Year:
1988
Imprint:
New York : ARF.
Description:
print material.
Variant title:
Bi-Annual A R F Children's Research Workshop.
Description based on:
No. 2.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
ARF Workshop on Children's Research, 2nd, New York, 1988
Advertising Research Foundation, Inc. (103 documents)
example document: Advertising tracking studies
Children's Research, A R F Workshop on

Journal of advertising research

Title:
Journal of advertising research / editor, Charles Ramond, managing editor, Merrill Batchelder.
Serial Publication Year:
2004
Serial Key Title:
Journal of advertising research
Imprint:
New York : Journal of Advertising Research.
ISSN:
0021-8499

Description:
print material.
Frequency:
Bimonthly; quarterly beginning vol. 43, 2003.
Number of similar titles:
5
Description based on:
Vol. 18, no. 2, Apr. 1978.
Copyright Claimant:
Advertising Research Foundation, Inc. ARF)
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Charles Ramond
Merrill Batchelder
Advertising Research Foundation, Inc. (103 documents)
example document: Financial services advertising, marketing, and research
ARF

Journal of advertising research. Classics

Title:
Journal of advertising research. Classics / editor, Edward M. Tauber ... [et al.].
Basis of Claim:
New matter: compilation.
Serial Publication Year:
1982
Imprint:
New York : The Foundation, 1982-.
Description:
print material.
Frequency:
Frequency unknown.
Publication History:
Vol. 1, Sept. 1982-
Variant title:
JAR classics.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
Edward M. Tauber (3 documents)
example document: Instructor's manual to accompany Marketing analysis and decision making

Copyrights records by Tauber, Edward M.

Advertising Research Foundation, Inc. (103 documents)
example document: Electronic media and research technologies, III

ARF... annual midyear conference

Title:
ARF... annual midyear conference : transcript proceedings.
Serial Publication Year:
1984
Imprint:
[S.l. : s.n.]
Description:
print material.
Other Title:
Advertising research in the new products process
Description based on:
No. 10.
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Financial services advertising, marketing, and research

Annual mid-year conference

Title:
Annual mid-year conference : an Advertising Research Foundation conference : transcript proceedings.
Serial Publication Year:
1983
Imprint:
New York : The Foundation.
Description:
print material.
Number of similar titles:
1
Variant title:
Advertising Research Foundation ... annual mid-year conference.
Other Title:
Advertising research for changing markets and fragmented media
Description based on:
9th issue.
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Advertising heavy spending tests

Annual mid-year conference of the Advertising Research Foundation

Title:
Annual mid-year conference of the Advertising Research Foundation : transcript proceedings.
Application Title:
Transcript proceedings--new developments in advertising, marketing, and media research.
Serial Publication Year:
1985
Imprint:
[S.l. : s.n.]
Description:
print material.
Variant title:
Annual A R F mid-year conference.
Other Title:
New developments in advertising, marketing, and media research
Description based on:
No. 11.
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Electronic media and research technologies, III

Annual ... conference of the Advertising Research Foundation

Title:
Annual ... conference of the Advertising Research Foundation : transcript proceedings.
Application Title:
Transcript proceedings ... annual ... conference, the industry in transition.
Serial Publication Year:
1986
Imprint:
[S.l. : s.n.], 1986-.
Description:
print material.
Publication History:
1st, fall 1986-
Variant title:
ARF... annual ... conference.
Other Title:
The Industry in transition
Copyright Claimant:
Advertising Research Foundation, Inc.
Names:
Advertising Research Foundation, Inc. (103 documents)
example document: Electronic media and research technologies, III

Bi-Annual A R F Qualitative Research Workshop

Title:
Bi-Annual A R F Qualitative Research Workshop : transcript proceedings.
Serial Publication Year:
1987
Imprint:
New York : ARF.
Description:
print material.
Variant title:
Bi-Annual Advertising Research Foundation Qualitative Research Workshop.
Other Title:
Transcript proceedings, Marketing insights through qualitative research
Description based on:
No. 2.
Copyright Claimant:
Advertising Research Foundation, Inc.
Authorship on Application:
Advertising Research Foundation, Inc., employer for hire.
Names:
ARF Qualitative Research Workshop, 2nd, New York, 1987
Advertising Research Foundation, Inc. (103 documents)
example document: Advertising heavy spending tests
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