Big profits from small budget advertising increase effectiveness while cutting costs



How to make your advertising twice as effective at half the cost

Document number:
V3475D073
Date of Recordation:
January 8, 2002
Entire Copyright Document:
V3475 D73-74 P1-50
Registration Number Not Verified:
TX 2-866-662 (1990)
Title:
How to make your advertising twice as effective at half the cost / By Herschell Gordon Lewis. DCR 1990. TX 2-866-662 (1990)
Title appears in Document:
Ditka: an autiobiography & 162 other titles. (Part 001 of 002)

The Wizard of gore

Type of Work:
Motion picture or filmstrip
Registration Number / Date:
PA0000400663 / 1988-09-12
Date of Publication:
October 23, 1970
Date of Creation:
1970
Title:
The Wizard of gore / produced and directed by Herschell Gordon Lewis.
Copyright Note:
C.O. correspondence.
Description:
2 videocassettes (96 min.) : sd., col. ; 3/4 in.
Copyright Claimant:
Mayflower Pictures, Inc.
Authorship on Application:
Mayflower Pictures, Inc., employer for hire.
Names:
Herschell Gordon Lewis (27 documents)
example document: Two thousand maniacs

Copyrights records by Lewis, Herschell Gordon

Mayflower Pictures, Inc.

A taste of blood

Type of Work:
Motion picture or filmstrip
Registration Number / Date:
PA0000694270 / 1988-02-16
Date of Publication:
August 9, 1967
Date of Creation:
1967
Title:
A taste of blood / a Herschell Gordon Lewis production ; produced and directed by Herschell Gordon Lewis.
Copyright Note:
C.O. correspondence.
Description:
Videocassette ; 1/2 in.
Copyright Claimant:
Creative Film Enterprises, Inc. (employer for hire)
Names:
Herschell Gordon Lewis
Creative Film Enterprises, Inc.

How to make your advertising twice as effective at half the cost

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000356884 / 1979-11-01
Date of Publication:
October 15, 1979
Date of Creation:
1978
Title:
How to make your advertising twice as effective at half the cost / H. Gordon Lewis [i.e. Herschell Gordon Lewis].
Imprint:
Chicago : Nelson-Hall, c1979.
Description:
207 p.
Copyright Claimant:
H. Gordon Lewis
Names:
Herschell Gordon Lewis 1926-
H. Gordon Lewis

More than you ever wanted to know about mail order advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000874535 / 1982-03-22
Date of Publication:
August 20, 1980
Date of Creation:
1980
Title:
More than you ever wanted to know about mail order advertising : vol. I[-II] / Herschell Gordon Lewis.
Imprint:
Minneapolis : Mason National Publications, 1980.
Description:
3 v. in slipcase.
Variant title:
More than you ever wanted to know about mail order advertising : vol. I[-II]
Copyright Claimant:
Mason National Publications
Notes:
Includes Impact ideas.
Names:
Herschell Gordon Lewis 1927-
Mason National Publications

Successful direct mail marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001333386 / 1984-05-01
Date of Publication:
February 15, 1984
Date of Creation:
1984
Title:
Successful direct mail marketing / [authors, Herschell Gordon Lewis, Ed Burnett].
Basis of Claim:
New Matter: additional text & compilation.
Imprint:
Eau Claire, Wis. : Professional Education Systems, c1984.
Description:
32 p.
Copyright Claimant:
Professional Education Systems, Inc.
Authorship on Application:
collective work: Professional Education Systems, Inc., employer for hire.
Names:
Herschell Gordon Lewis (27 documents)
example document: Two thousand maniacs
Ed Burnett
Professional Education Systems, Inc. (190 documents)
example document: Construction surety and bonding handbook

Copyrights records by Professional Education Systems, Inc.

Direct mail copy that sells!

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001342167 / 1984-05-29
Date of Publication:
May 8, 1984
Date of Creation:
1984
Title:
Direct mail copy that sells! / Herschell Gordon Lewis.
Imprint:
Englewood Cliffs, N. J. : Prentice-Hall, c1984.
Description:
258 p.
Copyright Claimant:
Prentice-Hall, Inc.
Names:
Herschell Gordon Lewis (27 documents)
example document: Direct marketing strategies and tactics
Prentice-Hall, Inc. (10137 documents)
example document: Better late than never: how men can avoid a midlife fitness crisis

Copyrights records by Prentice-Hall, Inc.

How to make your advertising twice as effective at half the cost

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001843566 / 1986-02-13
Date of Publication:
January 3, 1986
Date of Creation:
1985
Title:
How to make your advertising twice as effective at half the cost / Herschell Gordon Lewis.
Imprint:
Englewood Cliffs, N. J. : Prentice-Hall, c1986.
Description:
273 p.
Copyright Claimant:
Prentice-Hall, Inc.
Names:
Herschell Gordon Lewis
Prentice-Hall, Inc. (10137 documents)
example document: Introducing religion from inside and outside

Herschell Gordon Lewis On the art of writing copy

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002268227 / 1988-02-02
Date of Publication:
December 30, 1987
Date of Creation:
1986
Title:
Herschell Gordon Lewis On the art of writing copy.
Imprint:
Englewood Cliffs, N. J. : Prentice Hall, c1988.
Description:
424 p.
Other Title:
On the art of writing copy
Copyright Claimant:
Prentice Hall
Names:
Herschell Gordon Lewis
Prentice Hall, Inc. (1339 documents)
example document: Digital systems

Copyrights records by Prentice Hall, Inc.

Everybody's guide to plate collecting

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002291445 / 1988-03-28
Date of Publication:
March 10, 1988
Date of Creation:
1987
Title:
Everybody's guide to plate collecting / Herschell Lewis and Margo Lewis.
Imprint:
Chicago : Bonus Books, c1988.
Description:
212 p.
Copyright Claimant:
Bonus Books
Names:
Margo Lewis
Herschell Gordon Lewis
Bonus Books (5 documents)
example document: Case management for health care professionals

Copyrights records by Bonus Books

How to write powerful fund raising letters

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002638309 / 1989-08-24
Date of Publication:
June 30, 1989
Date of Creation:
1989
Title:
How to write powerful fund raising letters / Herschell Gordon Lewis.
Imprint:
Chicago : Pluribus Press, c1989.
Description:
210 p.
Copyright Claimant:
Pluribus Press, Inc.
Names:
Herschell Gordon Lewis
Pluribus Press, Inc. (6 documents)
example document: Physician's guide to D R Gs

Copyrights records by Pluribus Press, Inc.

How to write powerful catalog copy

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002748215 / 1990-02-06
Date of Publication:
January 15, 1990
Date of Creation:
1989
Title:
How to write powerful catalog copy / Herschell Gordon Lewis.
Copyright Claimant:
Bonus Books, Inc.
Names:
Herschell Gordon Lewis
Bonus Books, Inc.

Copyrights records by Bonus Books, Inc.

How to make your advertising twice as effective at half the cost

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002866662 / 1990-06-25
Date of Publication:
April 25, 1990
Date of Creation:
1990
Title:
How to make your advertising twice as effective at half the cost / Herschell Gordon Lewis.
Description:
1 v.
Copyright Claimant:
Bonus Books, Inc.
Names:
Herschell Gordon Lewis (27 documents)
example document: Two thousand maniacs
Bonus Books, Inc.

The Future is here

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003036568 / 1991-03-06
Date of Publication:
September 19, 1989
Date of Creation:
1989
Title:
The Future is here.
Description:
folder.
Copyright Claimant:
Reserve Financial Management Corporation
Authorship on Application:
Herschell Gordon Lewis (author of anon. contribution)
Names:
Herschell Gordon Lewis 1926-
Reserve Financial Management Corporation (5 documents)
example document: Buying and selling lean servicing workshop

Copyrights records by Reserve Financial Management Corporation

New times call for new behavior

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003036569 / 1991-03-06
Date of Publication:
September 15, 1989
Date of Creation:
1989
Title:
New times call for new behavior.
Description:
1 p.
Copyright Claimant:
Reserve Financial Management Corporation
Authorship on Application:
Herschell Gordon Lewis (author of anon. contribution)
Names:
Herschell Gordon Lewis 1926-
Reserve Financial Management Corporation (5 documents)
example document: Buying and selling lean servicing workshop. By Reserve Financial Management Corporation

How to write powerful catalog copy

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003662744 / 1995-08-03
Date of Publication:
January 1, 1990
Date of Creation:
1990
Title:
How to write powerful catalog copy / Herschell Gordon Lewis.
Imprint:
Chicago : Bonus Books, c1990.
Description:
331 p.
Copyright Claimant:
Dartnell Corporation
Names:
Herschell Gordon Lewis
Dartnell Corporation (34 documents)
example document: New call selling

Copyrights records by Dartnell Corporation

Everybody's guide to plate collecting

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003904024 / 1994-10-05
Date of Publication:
April 1, 1994
Date of Creation:
1994
Title:
Everybody's guide to plate collecting / Herschell Lewis and Margo Lewis.
Edition:
2nd ed., [rev. ed.]
Imprint:
Chicago : Bonus Books, c1994.
Description:
222 p.
Copyright Claimant:
Bonus Books, Inc.
Names:
Margo Lewis
Herschell Gordon Lewis
Bonus Books, Inc.

Copywriting secrets & tactics

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003956920 / 1994-12-28
Date of Publication:
June 10, 1992
Date of Creation:
1992
Title:
Copywriting secrets & tactics : how to put more sell into all your sell copy / Herschell Gordon Lewis.
Description:
147 p.
Copyright Claimant:
Dartnell Corporation
Names:
Herschell Gordon Lewis (27 documents)
example document: Two thousand maniacs
Dartnell Corporation (34 documents)
example document: A Call for Dr. Redd

Sales letters that sizzle

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003979655 / 1995-04-03
Date of Publication:
March 15, 1995
Date of Creation:
1995
Title:
Sales letters that sizzle / Herschell Gordon Lewis.
Imprint:
Lincolnwood, IL : NTC Business Books, c1995.
Description:
235 P.
Copyright Claimant:
NTC Publishing Group (employer for hire)
Names:
Herschell Gordon Lewis
NTC Publishing Group (848 documents)
example document: Easy Spanish vocabulary puzzles

Copyrights records by NTC Publishing Group

Big profits from small budget advertising increase effectiveness while cutting costs

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004119443 / 1995-08-04
Date of Publication:
October 30, 1992
Date of Creation:
1992
Title:
Big profits from small budget advertising increase effectiveness while cutting costs / Herschell Gordon Lewis.
Application Title:
How to take your advertising twice as effective at half the cost.
Description:
1 v.
Copyright Claimant:
Dartnell Corporation
Names:
Herschell Gordon Lewis
Dartnell Corporation (34 documents)
example document: The sales professional's idea-a-day guide

$elling on the Net

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004460458 / 1997-01-21
Date of Publication:
January 15, 1997
Date of Creation:
1997
Title:
$elling on the Net : the complete guide / Herschell Gordon Lewis, Robert D. Lewis.
Application Title:
Selling on the Net.
Imprint:
Lincolnwood, IL : NTC Business Books, c1997.
Description:
272 p.
Other Title:
Selling on the Net
Copyright Claimant:
NTC Publishing Group (employer for hire)
Names:
Herschell Gordon Lewis
Robert D. Lewis
NTC Publishing Group (848 documents)
example document: Easy English learning cards

$elling on the Net

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004660253 / 1997-10-27
Date of Publication:
May 23, 1997
Date of Creation:
1997
Title:
$elling on the Net : the complete guide / Herschell Gordon Lewis, Robert D. Lewis.
Imprint:
Lincolnwood, IL : NTC Business Books, c1997.
Description:
272 p.
Variant title:
$elling on the Net : the complete guide
Other Title:
Selling on the Net : the complete guide
Copyright Claimant:
NTC Publishing Group (employer for hire of author of text)
Names:
Robert D. Lewis 1952-
Herschell Gordon Lewis 1926-
NTC Publishing Group (848 documents)
example document: Let's learn English picture dictionary

Cybertalk that sells

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004805759 / 1998-06-15
Date of Publication:
May 28, 1998
Date of Creation:
1998
Title:
Cybertalk that sells / Herschell Gordon Lewis and Jamie Murphy.
Imprint:
Chicago : Contemporary Pub. Group, c1998.
Description:
133 p.
Copyright Claimant:
Herschell Gordon Lewis & Jamie Murphy
Names:
Herschell Gordon Lewis
Jamie Murphy

Advertising age handbook of advertising

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004937284 / 1999-02-03
Date of Publication:
January 4, 1999
Date of Creation:
1998
Title:
Advertising age handbook of advertising / Herschell Gordon Lewis, Carol Nelson ; foreword by Rance Crain.
Imprint:
Lincolnwood, IL : NTC Business Books, c1999.
Description:
228 p.
Copyright Claimant:
NTC/Contemporary Publishing Group, Inc. (employer for hire)
Names:
Herschell Gordon Lewis
Carol Nelson

Copyrights records by Nelson, Carol

Rance Crain

Copyrights records by Crain, Rance

NTC/Contemporary Publishing Group, Inc. (118 documents)
example document: Kitchen science experiments

Copyrights records by NTC/Contemporary Publishing Group, Inc.

Sales letters that sizzle

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005036822 / 1999-08-18
Date of Publication:
August 2, 1999
Date of Creation:
1999
Title:
Sales letters that sizzle : all the hooks, lines, and sinkers you'll ever need to close sales / Herschell Gordon Lewis.
Edition:
2nd ed.
Basis of Claim:
New Matter: editorial revisions & additions.
Previous Registration:
Prev. reg. 1995, TX 3-979-655.
Imprint:
Lincolnwood, IL : NTC Business Books, c1999.
Description:
270 p.
Copyright Claimant:
NTC/Contemporary Publishing Group, Inc. (employer for hire)
Names:
Herschell Gordon Lewis
NTC/Contemporary Publishing Group, Inc. (118 documents)
example document: Opportunities in technical writing careers

Catalog copy that sizzles

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005080578 / 1999-10-15
Date of Publication:
September 27, 1999
Date of Creation:
1999
Title:
Catalog copy that sizzles / Herschell Gordon Lewis.
Basis of Claim:
New Matter: additions and revisions.
Previous Registration:
Prev. reg. 1990, no. 3-662-744.
Imprint:
Lincolnwood, IL : NTC Business Books, c2000.
Description:
272 p.
Copyright Claimant:
NTC/Contemporary Publishing Group, Inc. (employer for hire)
Names:
Herschell Gordon Lewis (27 documents)
example document: Direct marketing strategies and tactics
NTC/Contemporary Publishing Group, Inc. (118 documents)
example document: Opportunities in building-construction trades

Herschell Gordon Lewis, godfather of gore

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005211851 / 2000-06-27
Date of Publication:
March 31, 2000
Date of Creation:
2000
Title:
Herschell Gordon Lewis, godfather of gore : the films / by Randy Palmer ; foreword by Herschell Gordon Lewis, David F. Friedman.
Imprint:
Jefferson, NC : McFarland, c2000.
Description:
193 p.
Copyright Claimant:
Randy Palmer, 1953-
Names:
Randy Palmer 1953-
Herschell Gordon Lewis
David F. Friedman (6 documents)
example document: Bizzarre sinema!

Copyrights records by Friedman, David F.

On the art of writing copy

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005226208 / 2000-06-19
Date of Publication:
January 15, 2000
Date of Creation:
2000
Title:
On the art of writing copy / Herschell Gordon Lewis.
Edition:
2nd ed.
Basis of Claim:
New Matter: revision & updating.
Previous Registration:
Prev. reg. 1988 as Herschell Gordon Lewis's On the art of writing copy.
Imprint:
New York : Amacom, c2000.
Description:
412 p.
Other Title:
Herschell Gordon Lewis's On the art of writing copy
Copyright Claimant:
Herschell Gordon Lewis
Names:
Herschell Gordon Lewis

Effective e-mail marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005542827 / 2002-06-07
Date of Publication:
May 27, 2002
Date of Creation:
2001
Title:
Effective e-mail marketing : the complete guide to creating successful campaigns / Herschell Gordon Lewis.
Imprint:
New York : Amacom, c2002.
Description:
285 p.
Copyright Claimant:
Herschell Gordon Lewis
Names:
Herschell Gordon Lewis

Herschell Gordon Lewis' Faces of pain and dismemberment

Type of Work:
Dramatic work and accompanying music
Registration Number / Date:
TXu000292005 / 1987-07-10
Date of Creation:
1987
Title:
Herschell Gordon Lewis' Faces of pain and dismemberment / by Kenneth Weinert and Tom Rainone [i.e. Thomas C. Rainone].
Edition:
1st draft.
Basis of Claim:
New Matter: "all satire, including the narrative text, and camera directions for the contemplated film."
Copyright Note:
C.O. correspondence.
Description:
99 p.
Other Title:
Faces of pain and dismemberment
Mondo cane
Faces of death
Copyright Claimant:
Thomas C. Rainone
Notes:
Screenplay intended as a parody of the films Mondo cane and Faces of death.
Authorship on Application:
co-author: Thomas C. Rainone as employer for hire of Kenneth M. Weinert.
Names:
Herschell Gordon Lewis
Kenneth M. Weinert
Thomas C. Rainone 1963-
Tom Rainone
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