Instructor's manual to accompany Analysis for marketing planning, fourth edition



Product management: marketing in a changing environment

Document number:
V2233P418
Date of Recordation:
January 21, 1987
Entire Copyright Document:
V2233P418 (Single page document)
Date of Execution:
January 13, 1987
Title:
Product management: marketing in a changing environment.
Names:
Dow Jones-Irwin.

Copyrights records by Dow Jones-Irwin.

Fay Hehman
Fay Hehman.

Product management

Type of Work:
Motion picture or filmstrip
Registration Number / Date:
PA0000331604 / 1987-07-08
Date of Publication:
June 20, 1987
Date of Creation:
1987
Title:
Product management.
Basis of Claim:
New Matter: "three interviews with company executives."
Previous Registration:
Preexisting material: "collection of television commercials."
Imprint:
[Cambridge, MA] : President and Fellows of Harvard College, c1987.
Description:
1 videocassette : sd., col. ; 3/4 in.
Copyright Claimant:
President and Fellows of Harvard College
Notes:
"887-036."
Authorship on Application:
President and Fellows of Harvard College, employer for hire.
Names:
Harvard University. President and Fellows of Harvard College. (104 documents)
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President and Fellows of Harvard College. (623 documents)
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Instructor's manual for Market research and analysis

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000245109 / 1979-05-17
Date of Publication:
March 22, 1979
Date of Creation:
1978
Title:
Instructor's manual for Market research and analysis / Donald R. Lehmann.
Imprint:
Homewood, Ill. : R.D. Irwin, 1979.
Description:
41 p.
Other Title:
Market research and analysis
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Donald R. Lehmann

Copyrights records by Lehmann, Donald R.

Richard D. Irwin, Inc. (2789 documents)
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Product management (consumer package products)

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000303996 / 1979-08-06
Date of Publication:
July 30, 1979
Date of Creation:
1979
Title:
Product management (consumer package products) / Bruce D. Blue.
Imprint:
[s.l. : s.n.], 1979.
Description:
56 p.
Copyright Claimant:
Bruce David Blue
Names:
Bruce David Blue 1957-

Product management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001063596 / 1983-02-09
Date of Publication:
January 8, 1982
Date of Creation:
1981
Title:
Product management : strategy and organization / Edgar A. Pessemier.
Application Title:
Venture planning: information and decision systems.
Edition:
2d ed.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg. 1977, A864127. Appl. states U. S. copyright is not claimed in any material taken from U.S. Govt. sources.
Imprint:
New York : J. Wiley, c1982.
Description:
668 p.
Other Title:
Venture planning: information and decision systems
Copyright Claimant:
John Wiley & Sons, Inc.
Names:
Edgar A. Pessemier 1922-
John Wiley & Sons, Inc. (8450 documents)
example document: Elementary mathematical methods

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Product management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001435655 / 1984-09-26
Date of Publication:
August 3, 1984
Date of Creation:
1984
Title:
Product management : marketing in a changing environment / Raymond D. Hehman.
Imprint:
Homewood, Ill. : Dow Jones-Irwin, c1984.
Description:
181 p.
Copyright Claimant:
Dow Jones-Irwin
Names:
Raymond D. Hehman
Dow Jones-Irwin (197 documents)
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Instructor's manual to accompany Market research and analysis

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001493771 / 1984-10-29
Date of Publication:
September 20, 1984
Date of Creation:
1984
Title:
Instructor's manual to accompany Market research and analysis / Donald R. Lehmann.
Edition:
2d ed.
Basis of Claim:
New Matter: "entirely updated and rev. for new ed. of text."
Previous Registration:
Prev. reg. 1979, TX 245-109.
Copyright Note:
C.O. correspondence.
Imprint:
Homewood, Ill. : R.D. Irwin, 1985.
Description:
79 p.
Other Title:
Market reseasrch and analysis
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Donald R. Lehmann
Richard D. Irwin, Inc. (2789 documents)
example document: Instructor's manual to accompany Cases in collective bargaining and industrial relations

Analysis for marketing planning

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002223955 / 1988-01-19
Date of Publication:
December 18, 1987
Date of Creation:
1987
Title:
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Imprint:
Plano, Tex. : Business Publications, 1988.
Description:
175 p.
Copyright Claimant:
Business Publications, Inc.
Names:
Donald R. Lehmann (23 documents)
example document: Market research and analysis
Russell S. Winer (17 documents)
example document: Marketing management

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Business Publications, Inc. (487 documents)
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Product management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002443453 / 1988-11-09
Date of Publication:
September 20, 1988
Date of Creation:
1988
Title:
Product management : self-instructional program / Edward Roseman.
Description:
1 v.
Variant title:
Product management : self-instructional program
Copyright Claimant:
Answers & Insights, Inc.
Names:
Edward Roseman 1932-
Answers & Insights, Inc. (1 documents)
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Instructor's manual to accompany Market research and analysis, third edition

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002538784 / 1989-04-13
Date of Publication:
February 16, 1989
Date of Creation:
1988
Title:
Instructor's manual to accompany Market research and analysis, third edition / Donald R. Lehmann.
Basis of Claim:
New Matter: "new and revised material; updated for current text."
Previous Registration:
Prev. reg.
Imprint:
Homewood, IL : Irwin, 1989.
Description:
133 p.
Other Title:
Market research and analysis
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Donald R. Lehmann
Richard D. Irwin, Inc. (2789 documents)
example document: Basic marketing

Product management for hospitals

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002547180 / 1989-04-17
Date of Publication:
July 15, 1987
Date of Creation:
1987
Title:
Product management for hospitals : organizing for profitability / James C. Folger and E. Preston Gee.
Imprint:
Chicago : AHA, c1987.
Description:
121 p.
Variant title:
Product management for hospitals : organizing for profitability
Copyright Claimant:
American Hospital Publishing, Inc.
Copyright Notice:
notice: American Hospital Publishing, Inc., a wholly owned subsidiary of the American Hospital Association
Names:
James C. Folger
Erin Preston Gee
E. Preston Gee (2 documents)
example document: The for-profit healthcare revolution
American Hospital Association. American Hospital Publishing, Inc. (16 documents)
example document: Hospital project financing and refinancing under prospective payment

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American Hospital Publishing, Inc., a wholly owned subsidiary of the American Hospital Association

Analysis for marketing planning

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002956206 / 1990-11-28
Date of Publication:
October 11, 1990
Date of Creation:
1990
Title:
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Edition:
2nd ed.
Basis of Claim:
New Matter: revision, additions.
Previous Registration:
Prev. reg. 1988, TX 2-223-955.
Description:
1 v.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Donald R. Lehmann
Russell S. Winer
Richard D. Irwin, Inc. (2789 documents)
example document: Instructor's resource manual for use with Managing, toward accountability for performance

Analysis for marketing planning

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003682095 / 1993-11-15
Date of Publication:
September 16, 1993
Date of Creation:
1993
Title:
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Edition:
3rd ed.
Basis of Claim:
New Matter: additions & revisions.
Previous Registration:
Prev. reg. 1990, TX 2-956-206.
Imprint:
Burr Ridge, IL : Irwin, 1994.
Description:
198 p.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Donald R. Lehmann (23 documents)
example document: Marketing research and analysis
Russell S. Winer
Richard D. Irwin, Inc. (2789 documents)
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Instructor's manual to accompany Product management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003765381 / 1994-03-08
Date of Publication:
September 7, 1993
Date of Creation:
1993
Title:
Instructor's manual to accompany Product management / Donald R. Lehmann, Russell S. Winer.
Description:
26 p.
Other Title:
Product management
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Donald R. Lehmann
Russell S. Winer (17 documents)
example document: Marketing management
Richard D. Irwin, Inc. (2789 documents)
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Product management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003789147 / 1994-03-09
Date of Publication:
October 15, 1993
Date of Creation:
1993
Title:
Product management / Donald R. Lehmann, Russell S. Winer.
Imprint:
Burr Ridge, IL : Irwin, c1994.
Description:
437 p.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Donald R. Lehmann (23 documents)
example document: Marketing research and analysis
Russell S. Winer (17 documents)
example document: Marketing management
Richard D. Irwin, Inc. (2789 documents)
example document: A Study guide for Production and operations management, [by] Chase and Aquilano

Product management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004440801 / 1997-01-09
Date of Publication:
October 9, 1996
Date of Creation:
1996
Title:
Product management / Ronald R. Lehmann, Russell S. Winer.
Edition:
2nd ed.
Basis of Claim:
New Matter: additions and revisions.
Previous Registration:
Prev. reg. 1994, TX 3-789-147.
Imprint:
Chicago : Irwin, c1997.
Description:
460 p.
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
Ronald R. Lehmann
Russell S. Winer
McGraw-Hill Companies, Inc. (7213 documents)
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Instructor's manual to accompany Product management, second edition

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004530500 / 1997-05-22
Date of Publication:
March 20, 1997
Date of Creation:
1997
Title:
Instructor's manual to accompany Product management, second edition / Donald R. Lehmann, Russell S. Winer.
Basis of Claim:
New Matter: editorial revisions & additions.
Previous Registration:
Prev. reg.
Imprint:
Chicago : Irwin, c1997.
Description:
1 v.
Other Title:
Product management
Copyright Claimant:
the McGraw-Hill Companies, Inc. (employer for hire)
Names:
Donald R. Lehmann
Russell S. Winer (17 documents)
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McGraw-Hill Companies, Inc. (7213 documents)
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Instructor's manual to accompany Analysis for marketing planning, fourth edition

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004530506 / 1997-05-22
Date of Publication:
March 20, 1997
Date of Creation:
1997
Title:
Instructor's manual to accompany Analysis for marketing planning, fourth edition / Donald R. Lehmann, Russell S. Winer.
Basis of Claim:
New Matter: editorial revisions & additions.
Previous Registration:
Prev. reg.
Imprint:
Chicago : Irwin, c1997.
Description:
88 p.
Other Title:
Analysis for marketing planning
Copyright Claimant:
the McGraw-Hill Companies, Inc.
Names:
Donald R. Lehmann (23 documents)
example document: Market research and analysis
Russell S. Winer
McGraw-Hill Companies, Inc. (7213 documents)
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Analysis for marketing planning

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004643471 / 1997-03-04
Date of Publication:
December 17, 1996
Date of Creation:
1996
Title:
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Edition:
4th ed.
Basis of Claim:
New Matter: additions, revisions.
Previous Registration:
Prev. reg. 1993, TX 3-682-095.
Series:
Irwin series in marketing
Imprint:
Chicago : Irwin, c1997.
Description:
211 p.
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
Donald R. Lehmann (23 documents)
example document: Marketing research and analysis
Russell S. Winer (17 documents)
example document: Marketing management
McGraw-Hill Companies, Inc. (7213 documents)
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Marketing research

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004752183 / 1998-04-13
Date of Publication:
January 26, 1998
Date of Creation:
1997
Title:
Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel.
Basis of Claim:
New Matter: additional material.
Imprint:
Reading, MA : Addison-Wesley, c1998.
Description:
780 p.
Copyright Claimant:
Addison Wesley Educational Publishers, Inc.
Names:
Donald R. Lehmann (23 documents)
example document: Marketing research and analysis
Sunil Gupta (4 documents)
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Joel H. Steckel
Addison Wesley Educational Publishers, Inc. (67 documents)
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Product management software survey

Type of Work:
Machine-readable work or computer program
Registration Number / Date:
TX0005201291 / 2000-04-17
Date of Publication:
October 15, 1999
Date of Creation:
1999
Title:
Product management software survey.
Description:
CD-ROM.
Copyright Claimant:
Project Management Institute
Names:
Project Management Institute (58 documents)
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Analysis for marketing planning

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005408325 / 2001-07-03
Date of Publication:
April 9, 2001
Date of Creation:
2001
Title:
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Edition:
5th ed.
Basis of Claim:
New Matter: revisions & additions.
Imprint:
Boston : McGraw-Hill, [2001]
Description:
256 p.
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
Donald R. Lehmann
Russell S. Winer
McGraw-Hill Companies, Inc. (7213 documents)
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Product management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005417698 / 2001-07-17
Date of Publication:
May 23, 2001
Date of Creation:
2001
Title:
Product management / Donald R. Lehmann, Russell S. Winer.
Edition:
3rd ed.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg.
Imprint:
Boston : McGraw-Hill Irwin, c2002.
Description:
502 p.
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
Donald R. Lehmann (23 documents)
example document: Marketing research and analysis
Russell S. Winer
McGraw-Hill Companies, Inc. (7213 documents)
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Instructor's manual to accompany Analysis for marketing planning, fifth edition

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005419390 / 2001-07-17
Date of Publication:
May 23, 2001
Date of Creation:
2001
Title:
Instructor's manual to accompany Analysis for marketing planning, fifth edition / [by] Donald R. Lehmann, Russell S. Winer / prepared by Melanie M. Becker.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg.
Imprint:
Boston : McGraw Hill, c2002.
Description:
93 p.
Other Title:
Analysis for marketing planning
Copyright Claimant:
McGraw-Hill Companies, Inc. (employer for hire)
Names:
Donald R. Lehmann
Russell S. Winer (17 documents)
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Melanie M. Becker
McGraw-Hill Companies, Inc. (7213 documents)
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Instructor's manual to accompany Product management, third edition

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005419395 / 2001-07-17
Date of Publication:
May 23, 2001
Date of Creation:
2001
Title:
Instructor's manual to accompany Product management, third edition / [by] Donald R. Lehmann, Russell S. Winer / prepared by Melanie M. Becker.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg.
Imprint:
Boston : McGraw Hill, c2002.
Description:
61 p.
Other Title:
Product management
Copyright Claimant:
McGraw-Hill Companies, Inc. (employer for hire)
Names:
Donald R. Lehmann (23 documents)
example document: Marketing research and analysis
Russell S. Winer (17 documents)
example document: Marketing management
Melanie M. Becker
McGraw-Hill Companies, Inc. (7213 documents)
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Product management data

Type of Work:
Machine-readable work or computer program
Registration Number / Date:
TX0005547659 / 2002-06-07
Date of Publication:
December 27, 2001
Date of Creation:
2001
Title:
Product management data.
Application Title:
AS/400 Mapics ERP for iSeries R7.0 product data management; V4R4MO.
Basis of Claim:
New Matter: additions.
Previous Registration:
Prev. reg. as M76, 2000, TX 5-298-091.
Description:
Computer program.
Other Title:
AS/400 Mapics ERP for iSeries R7.0 product data management
V4R4MO
M76
Copyright Claimant:
Mapics, Inc.
Notes:
Printout only deposited.
Names:
Mapics, Inc.

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Analysis for marketing planning

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005977480 / 2004-09-28
Date of Publication:
June 28, 2004
Date of Creation:
2004
Title:
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Edition:
6th ed.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg.
Imprint:
Boston : McGraw-Hill Irwin, c2005.
Description:
256 p.
Copyright Claimant:
the McGraw-Hill Companies, Inc.
Names:
Donald R. Lehmann (23 documents)
example document: Marketing research and analysis
Russell S. Winer (17 documents)
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McGraw-Hill Companies, Inc. (7213 documents)
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Product management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0006036466 / 2004-09-28
Date of Publication:
June 28, 2004
Date of Creation:
2004
Title:
Product management / Donald R. Lehmann, Russell S. Winer.
Edition:
4th ed.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg. Some text & ill. preexisting.
Series:
McGraw-Hill/Irwin series in marketing
Imprint:
Boston : McGraw-Hill/Irwin, c2005.
Description:
494 p.
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
Donald R. Lehmann
Russell S. Winer
McGraw-Hill Companies, Inc. (7213 documents)
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Managing customers as investments

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0006150502 / 2005-03-21
Date of Publication:
January 19, 2005
Date of Creation:
2004
Title:
Managing customers as investments : the strategic value of customers in the long run.
Variant title:
Managing customers as investments : the strategic value of customers in the long run.
Copyright Claimant:
Pearson Education, Inc.
Notes:
Cataloged from appl. only.
Authorship on Application:
entire text: Sunil Gupta & Donald R. Lehmann.
Names:
Sunil Gupta (4 documents)
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Donald R. Lehmann
Pearson Education, Inc. (5673 documents)
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Product management vs. segment management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TXu000300844 / 1987-10-20
Date of Creation:
1987
Title:
Product management vs. segment management.
Description:
43 p.
Other Title:
Product management versus segment management
Copyright Claimant:
the M A C Group
Names:
MAC Group

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