Instructor's manual to accompany Strategic marketing management cases, seventh edition



Instructor's manual for Marketing decision making, concepts and strategy

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000569138 / 1980-10-20
Date of Publication:
September 24, 1980
Date of Creation:
1980
Title:
Instructor's manual for Marketing decision making, concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
Edition:
Rev. ed.
Basis of Claim:
New Matter: revisions & updating.
Previous Registration:
Prev. reg. 1976, no. 795254.
Imprint:
Homewood, Ill. : R.D. Irwin, 1980.
Description:
275 p.
Other Title:
Marketing decision making, concepts and strategy
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
David W. Cravens (33 documents)
example document: Marketing decision making

Copyrights records by Cravens, David W.

Gerald E. Hills (3 documents)
example document: Marketing decision making

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Robert B. Woodruff (8 documents)
example document: Marketing decision making

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Richard D. Irwin, Inc. (2789 documents)
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Strategic marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000857342 / 1982-02-22
Date of Publication:
December 29, 1981
Date of Creation:
1981
Title:
Strategic marketing / David W. Cravens.
Imprint:
Homewood, Ill. : R.D. Irwin, 1982 [i.e. 1981]
Description:
456 p.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
David W. Cravens
Richard D. Irwin, Inc. (2789 documents)
example document: Workbook of study guides with solutions for use with Pyle, White, and Larson Fundamental accounting principles ..

The Sales manager's book of marketing planning

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001168187 / 1983-08-08
Date of Publication:
June 7, 1983
Date of Creation:
1983
Title:
The Sales manager's book of marketing planning / David W. Cravens.
Imprint:
Homewood, Ill. : Dow Jones-Irwin, c1983.
Description:
244 p.
Copyright Claimant:
Dow Jones-Irwin
Names:
David W. Cravens (33 documents)
example document: Marketing
Dow Jones-Irwin (197 documents)
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Instructor's manual to accompany Strategic marketing cases and applications

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001674110 / 1985-10-18
Date of Publication:
September 15, 1985
Date of Creation:
1985
Title:
Instructor's manual to accompany Strategic marketing cases and applications / David W. Cravens, Charles W. Lamb, Jr.
Edition:
2nd ed.
Basis of Claim:
New Matter: "completely revised and updated for current text."
Previous Registration:
Prev. reg. 1982, TX 1-031-395.
Description:
472 p.
Other Title:
Strategic marketing cases and applications
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
David W. Cravens
Lamb, Charles W., Jr. (17 documents)
example document: Marketing cases

Copyrights records by Lamb, Charles W., Jr.

Richard D. Irwin, Inc. (2789 documents)
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Marketing in action

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001793444 / 1986-03-31
Date of Publication:
January 15, 1986
Date of Creation:
1985
Title:
Marketing in action : readings and cases / Andrew M. Forman, David W. Cravens, Robert B. Woodruff.
Imprint:
Reading, Mass. : Addison-Wesley Pub. Co., c1986.
Description:
319 p.
Variant title:
Marketing in action : readings and cases
Copyright Claimant:
Addison-Wesley Publishing Company, Inc.
Names:
Andrew M. Forman
David W. Cravens
Robert B. Woodruff (8 documents)
example document: Marketing
Addison-Wesley Publishing Company, Inc. (3230 documents)
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Text bank to accompany Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001796669 / 1986-04-21
Date of Publication:
January 23, 1986
Date of Creation:
1985
Title:
Text bank to accompany Marketing.
Other Title:
Marketing
Copyright Claimant:
Addison-Wesley Publishing Company, Inc.
Notes:
Cataloged from appl.
Authorship on Application:
co-authors: David W. Cravens & Robert B. Woodruff.
Names:
David W. Cravens
Robert B. Woodruff
Addison-Wesley Publishing Company, Inc. (3230 documents)
example document: The Dictopedia

Instructor's manual to accompany Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001806135 / 1986-04-18
Date of Publication:
January 23, 1986
Date of Creation:
1985
Title:
Instructor's manual to accompany Marketing.
Other Title:
Marketing
Copyright Claimant:
Addison-Wesley Publishing Company, Inc.
Notes:
Cataloged from appl. only.
Authorship on Application:
David W. Cravens & Robert B. Woodruff.
Names:
David W. Cravens (33 documents)
example document: Marketing
Robert B. Woodruff (8 documents)
example document: Marketing
Addison-Wesley Publishing Company, Inc. (3230 documents)
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Course planner for Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001867041 / 1986-07-15
Date of Publication:
April 24, 1986
Date of Creation:
1985
Title:
Course planner for Marketing / David W. Cravens, Robert B. Woodruff.
Imprint:
Reading, Mass. : Addison-Wesley, c1986.
Description:
1 v.
Other Title:
Marketing
Copyright Claimant:
Addison-Wesley Publishing Company, Inc.
Names:
David W. Cravens
Robert B. Woodruff (8 documents)
example document: Marketing
Addison-Wesley Publishing Company, Inc. (3230 documents)
example document: Mathematics in our world

Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001998705 / 1987-02-24
Date of Publication:
January 9, 1987
Date of Creation:
1986
Title:
Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
Imprint:
Homewood, Ill. : Irwin, 1987.
Description:
714 p.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
David W. Cravens (33 documents)
example document: Marketing
Gerald E. Hills
Robert B. Woodruff
Richard D. Irwin, Inc. (2789 documents)
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Instructor's manual to accompany Strategic marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002007687 / 1987-02-13
Date of Publication:
October 6, 1986
Date of Creation:
1986
Title:
Instructor's manual to accompany Strategic marketing / David W. Cravens.
Edition:
2nd ed.
Basis of Claim:
New Matter: "revised and additional material updated for current text."
Previous Registration:
Prev. reg.
Imprint:
Homewood, Ill. : Irwin, 1987 [i.e. 1986]
Description:
1 v.
Other Title:
Strategic marketing
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
David W. Cravens
Richard D. Irwin, Inc. (2789 documents)
example document: The Executive game

Instructor's manual to accompany Readings and cases in marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002031297 / 1987-03-11
Date of Publication:
December 23, 1986
Date of Creation:
1986
Title:
Instructor's manual to accompany Readings and cases in marketing management / Alvin C. Burns, David W. Cravens.
Description:
268 p.
Other Title:
Readings and cases in marketing management
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Alvin C. Burns (3 documents)
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David W. Cravens
Richard D. Irwin, Inc. (2789 documents)
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Strategic marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002056766 / 1987-05-04
Date of Publication:
November 28, 1986
Date of Creation:
1986
Title:
Strategic marketing / David W. Cravens.
Edition:
2nd ed.
Basis of Claim:
New Matter: "additional and revised material."
Previous Registration:
Prev. reg. 1982, TX 857-342.
Imprint:
Homewood, Ill. : Irwin, 1987.
Description:
679 p.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
David W. Cravens (33 documents)
example document: Instructor's guide to accompany Strategic marketing cases and applications [by] Cravens and Lamb, and Strategic marketing [by] David W. Cravens
Richard D. Irwin, Inc. (2789 documents)
example document: Managerial accounting, a programmed text

Readings and cases in marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002076832 / 1987-05-04
Date of Publication:
January 30, 1987
Date of Creation:
1986
Title:
Readings and cases in marketing management / edited by Alvin C. Burns, David W. Cravens.
Imprint:
Homewood, Ill. : Irwin, 1987.
Description:
443 p.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Alvin C. Burns (3 documents)
example document: Market research
David W. Cravens
Richard D. Irwin, Inc. (2789 documents)
example document: Managing

Instructor's manual to accompany Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002128384 / 1987-08-04
Date of Publication:
January 29, 1987
Date of Creation:
1986
Title:
Instructor's manual to accompany Marketing management / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
Imprint:
Homewood, Ill. : R.D. Irwin, 1987.
Description:
256 p.
Other Title:
Marketing management
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
David W. Cravens (33 documents)
example document: Marketing decision making
Gerald E. Hills (3 documents)
example document: Marketing decision making
Robert B. Woodruff (8 documents)
example document: Marketing
Richard D. Irwin, Inc. (2789 documents)
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Strategic marketing management cases and applications

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002738256 / 1990-01-18
Date of Publication:
November 10, 1989
Date of Creation:
1989
Title:
Strategic marketing management cases and applications / David W. Cravens, Charles W. Lamb, Jr.
Edition:
3rd ed.
Basis of Claim:
New Matter: "new and revised material; updated for current text."
Previous Registration:
Prev. reg. 1985, TX 1-655-593.
Description:
1 v.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
David W. Cravens
Lamb, Charles W., Jr. (17 documents)
example document: Great ideas for teaching marketing
Richard D. Irwin, Inc. (2789 documents)
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Instructor's manual to accompany Strategic marketing management cases & applications

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002738434 / 1990-01-29
Date of Publication:
November 9, 1989
Date of Creation:
1989
Title:
Instructor's manual to accompany Strategic marketing management cases & applications / David W. Cravens, Charles W. Lamb, Jr.
Edition:
3rd ed.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg. 1985, TX 1-674-110.
Description:
1 v.
Other Title:
Strategic marketing management cases & applications
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
David W. Cravens
Lamb, Charles W., Jr. (17 documents)
example document: Instructor's guide to accompany Strategic marketing cases and applications [by] Cravens and Lamb, and Strategic marketing [by] David W. Cravens
Richard D. Irwin, Inc. (2789 documents)
example document: Teacher's manual for Quantitative methods in management

Strategic marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002993012 / 1991-01-22
Date of Publication:
November 29, 1990
Date of Creation:
1990
Title:
Strategic marketing / David W. Cravens.
Edition:
3rd ed.
Basis of Claim:
New Matter: additions & revisions.
Previous Registration:
Prev. reg. 1987, TX 2-056-766.
Description:
1 v.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
David W. Cravens
Richard D. Irwin, Inc. (2789 documents)
example document: Personnel/human resource management

Instructor's manual to accompany Strategic marketing, third edition

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003049652 / 1991-04-08
Date of Publication:
January 25, 1991
Date of Creation:
1990
Title:
Instructor's manual to accompany Strategic marketing, third edition / David W. Cravens.
Basis of Claim:
New Matter: revisions, additions & updating.
Previous Registration:
Prev. reg. 1987, TX 2-007-687.
Description:
1 v.
Other Title:
Strategic marketing
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
David W. Cravens
Richard D. Irwin, Inc. (2789 documents)
example document: Business papers practice set

Strategic marketing management cases

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003423115 / 1992-11-03
Date of Publication:
September 10, 1992
Date of Creation:
1991
Title:
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr.
Edition:
4ht ed.
Basis of Claim:
New Matter: additions & revisions.
Previous Registration:
Prev. reg. 1990, TX 2-738-256.
Description:
1 v.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
David W. Cravens (33 documents)
example document: Strategic marketing cases and applications
Lamb, Charles W., Jr. (17 documents)
example document: Instructor's guide to accompany Strategic marketing cases and applications [by] Cravens and Lamb, and Strategic marketing [by] David W. Cravens
Richard D. Irwin, Inc. (2789 documents)
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Instructor's manual to accompany Strategic marketing management cases

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003496076 / 1993-03-10
Date of Publication:
October 9, 1992
Date of Creation:
1992
Title:
Instructor's manual to accompany Strategic marketing management cases : with Lotus 1-2-3 disk (IBM 3.5" version) / David W. Cravens, Charles W. Lamb, Jr.
Edition:
4th ed.
Basis of Claim:
New Matter: additions, revisions, updating.
Previous Registration:
Prev. reg. 1990, TX 2-738-434.
Description:
1 v. + magnetic disk.
Other Title:
Strategic marketing management cases
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
David W. Cravens (33 documents)
example document: Marketing decision making
Lamb, Charles W., Jr. (17 documents)
example document: Conceptual and theoretical developments in marketing
Richard D. Irwin, Inc. (2789 documents)
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Instructor's manual to accompany Strategic marketing, fourth edition

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003637379 / 1994-03-22
Date of Publication:
November 8, 1993
Date of Creation:
1993
Title:
Instructor's manual to accompany Strategic marketing, fourth edition / David W. Cravens.
Basis of Claim:
New Matter: additions, revisions, updating.
Previous Registration:
Prev. reg. 1993, TX 3-496-076.
Description:
1 v.
Other Title:
Strategic marketing
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
David W. Cravens (33 documents)
example document: Marketing
Richard D. Irwin, Inc. (2789 documents)
example document: Selling

Strategic marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003641948 / 1993-12-14
Date of Publication:
September 21, 1993
Date of Creation:
1993
Title:
Strategic marketing / David W. Cravens.
Edition:
4th ed.
Basis of Claim:
New Matter: new & rev. material.
Previous Registration:
Prev. reg.
Imprint:
Burr Ridge, IL : Irwin, c1994.
Description:
811 p.
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
David W. Cravens (33 documents)
example document: Marketing decision making
Richard D. Irwin, Inc. (2789 documents)
example document: Instructor's resource manual for use with Managing, toward accountability for performance

Strategic marketing management cases

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004151415 / 1995-10-27
Date of Publication:
September 6, 1995
Date of Creation:
1995
Title:
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Edition:
5th ed.
Basis of Claim:
New Matter: additions & revisions, compilation.
Previous Registration:
Prev. reg. 1993, TX 3-423-115.
Series:
The Irwin series in marketing
Imprint:
Chicago : Irwin, c1996.
Description:
715 p.
Copyright Claimant:
Richard D. Irwin, a Times Mirror Higher Education Group, Inc. company
Names:
Richard D. Irwin (271 documents)
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Victoria Lynn Crittenden
David W. Cravens
Lamb, Charles W., Jr. (17 documents)
example document: Strategic marketing cases and applications

Instructor's manual to accompany Strategic marketing management cases, fifth edition

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004177928 / 1996-01-17
Date of Publication:
October 10, 1995
Date of Creation:
1995
Title:
Instructor's manual to accompany Strategic marketing management cases, fifth edition / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Basis of Claim:
New Matter: revisions, additions & updating.
Previous Registration:
Prev. reg. 1993, TX 3-496-076. Appl. states material on disks is not included in registration.
Imprint:
Chicago : Irwin, c1996.
Description:
481 p. + 3 computer disks.
Other Title:
Strategic marketing management cases
Copyright Claimant:
Richard D. Irwin, a Times Mirror Higher Education Group, Inc. company (employer for hire)
Names:
Victoria L. Crittenden
David W. Cravens
Lamb, Charles W., Jr. (17 documents)
example document: Conceptual and theoretical developments in marketing
Richard D. Irwin (271 documents)
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Strategic marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004385005 / 1996-10-09
Date of Publication:
August 30, 1996
Date of Creation:
1996
Title:
Strategic marketing / David W. Cravens.
Edition:
5th ed.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg. 1993, TX 3-641-948.
Imprint:
Chicago : Irwin, c1997.
Description:
670 p.
Copyright Claimant:
Richard D. Irwin , a Times Mirror Higher Education Group, Inc., company
Names:
David W. Cravens (33 documents)
example document: Marketing decision making
Richard D. Irwin

Instructor's manual to accompany Strategic marketing, fifth edition

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004632295 / 1997-08-26
Date of Publication:
June 5, 1997
Date of Creation:
not given on appl.
Title:
Instructor's manual to accompany Strategic marketing, fifth edition / David W. Cravens.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg.
Imprint:
Chicago : Irwin, c1997.
Description:
305 p.
Other Title:
Strategic marketing
Copyright Claimant:
Richard D. Irwin , a Times Mirror Higher Education Group, Inc. company
Names:
David W. Cravens
Richard D. Irwin

Instructor's manual to accompany Strategic marketing management cases

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004982091 / 1999-05-05
Date of Publication:
March 9, 1999
Date of Creation:
1999
Title:
Instructor's manual to accompany Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden.
Edition:
6th ed.
Basis of Claim:
New Matter: additions and revisions.
Imprint:
Boston : Irwin McGraw-Hill, c1999.
Description:
638 p.
Other Title:
Strategic marketing management cases
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
David W. Cravens (33 documents)
example document: Strategic marketing cases and applications
Lamb, Charles W., Jr. (17 documents)
example document: Marketing cases, second edition
Victoria L. Crittenden
David W. Craven
McGraw-Hill Companies, Inc. (7213 documents)
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Strategic marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005068176 / 1999-10-07
Date of Publication:
August 29, 1999
Date of Creation:
1999
Title:
Strategic marketing / David W. Cravens.
Edition:
6th ed.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg.
Series:
Irwin/McGraw Hill series in marketing
Imprint:
Boston : McGraw-Hill, c2000.
Description:
752 p.
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
David W. Cravens (33 documents)
example document: Marketing decision making
David W. Craven
McGraw-Hill Companies, Inc. (7213 documents)
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Instructor's manual to accompany Strategic marketing, sixth edition

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005085721 / 2000-04-13
Date of Publication:
February 21, 2000
Date of Creation:
2000
Title:
Instructor's manual to accompany Strategic marketing, sixth edition / David W. Cravens.
Basis of Claim:
New Matter: editorial revisions and new and rev. material; no claim on disks.
Previous Registration:
Prev. reg.
Imprint:
Boston : McGraw Hill, c2000.
Description:
428 p. + computer disks.
Other Title:
Strategic marketing
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
David W. Cravens
McGraw-Hill Companies, Inc. (7213 documents)
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Instructor's manual to accompany Strategic marketing management cases, seventh edition

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005422010 / 2001-10-05
Date of Publication:
August 6, 2001
Date of Creation:
2001
Title:
Instructor's manual to accompany Strategic marketing management cases, seventh edition / David W. Cravens, Charles W. Lamb, Jr., Victoria Crittenden.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg.
Description:
1 v.
Variant title:
Instructor's manual to accompany Strategic marketing management cases
Other Title:
Strategic marketing management cases
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
David W. Cravens
Lamb, Charles W., Jr.
Victoria Crittenden
McGraw-Hill Companies, Inc. (7213 documents)
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