Teaching transparencies, transparency masters and teaching notes to accompany Marketing



Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001532781 / 1985-02-12
Date of Publication:
February 4, 1985
Date of Creation:
1984
Title:
Marketing management : strategy and action.
Number of similar titles:
165
Similar Title:
Marketing management in human services
Variant title:
Marketing management : strategy and action.
Copyright Claimant:
Wadsworth, Inc.
Notes:
Cataloged from appl. only.
Authorship on Application:
entire text: Henry Assael.
Names:
Henry Assael

Copyrights records by Assael, Henry

Wadsworth, Inc. (3448 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001614658 / 1985-07-05
Date of Publication:
May 22, 1985
Date of Creation:
1984
Title:
Marketing management / edited by Edwin E. Bobrow, Mark David Bobrow.
Series:
Marketing handbook ;
Imprint:
Homewood, Ill. : Dow Jones-Irwin, c1985.
Description:
500 p.
Number of similar titles:
165
Similar Title:
Marketing management
Other Title:
Marketing handbook ; v. 2
Copyright Claimant:
Dow Jones-Irwin
Names:
Mark David Bobrow
Edwin E. Bobrow

Copyrights records by Bobrow, Edwin E.

Dow Jones-Irwin (274 documents)
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Marketing management study guide

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001762625 / 1986-02-27
Date of Publication:
January 13, 1986
Date of Creation:
1986
Title:
Marketing management study guide : GS 725.
Basis of Claim:
New Matter: additional text.
Previous Registration:
Prev. reg. 1984, no. 1-453-471.
Variant title:
Marketing management study guide : GS 725
Copyright Claimant:
the American College
Notes:
Cataloged from appl.
Names:
American College, Bryn Mawr, Pa. (745 documents)
example document: Cassette review

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Marketing management cases

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001790581 / 1986-04-01
Date of Publication:
February 2, 1986
Date of Creation:
1985
Title:
Marketing management cases : planning and executing marketing strategy : instructor's manual.
Edition:
4th ed.
Basis of Claim:
New Matter: "introduction new; revisions and additions to balance of the material."
Previous Registration:
Prev. reg. 1980, TX 522-282.
Number of similar titles:
2
Copyright Claimant:
Macmillan Publishing Company, a division of Macmillan, Inc.
Notes:
Cataloged from appl.
Authorship on Application:
all new material: William M. Weilbacher.
Names:
William M. Weilbacher (8 documents)
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Macmillan, Inc. Macmillan Publishing Company (1817 documents)
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Macmillan Publishing Company, a division of Macmillan, Inc. (246 documents)
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Marketing management cases

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001795377 / 1986-04-02
Date of Publication:
February 2, 1986
Date of Creation:
1985
Title:
Marketing management cases : planning and executing marketing strategy / William M. Weilbacher.
Edition:
4th ed.
Basis of Claim:
New Matter: "preface new; revisions of and additions to balance of material."
Previous Registration:
Third ed. prev. reg. 1980, TX 515-335.
Imprint:
New York : Macmillan Pub. Co., c1986.
Description:
390 p.
Number of similar titles:
2
Copyright Claimant:
William M. Weilbacher
Names:
William M. Weilbacher (8 documents)
example document: Marketing research; selected readings with analytical commentaries

Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001859181 / 1986-06-30
Date of Publication:
March 6, 1986
Date of Creation:
1985
Title:
Marketing management : strategy and cases.
Edition:
4th ed.
Basis of Claim:
New Matter: revision & additions.
Previous Registration:
Prev. reg. 1983, TX 1-083-146.
Number of similar titles:
165
Similar Title:
Marketing management
Copyright Claimant:
John Wiley & Sons, Inc.
Notes:
Cataloged from appl.
Authorship on Application:
new material & revision: Douglas J. Dalrymple & Leonard J. Parsons.
Names:
Leonard J. Parsons 1942-
Douglas J. Dalrymple 1934-
John Wiley & Sons, Inc. (9139 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001862441 / 1986-07-07
Date of Publication:
September 30, 1984
Date of Creation:
1984
Title:
Marketing management : MB 545.
Description:
20 p.
Number of similar titles:
165
Variant title:
Marketing management : MB 545
Copyright Claimant:
City University
Names:
City University, Bellevue, Wash. (33 documents)
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Marketing management technology as a social process

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002055750 / 1987-04-28
Date of Publication:
June 15, 1986
Date of Creation:
1986
Title:
Marketing management technology as a social process / edited by George Fisk.
Imprint:
New York : Praeger, 1986.
Description:
307 p.
Copyright Claimant:
Praeger Publishers, a division of Greenwood Press, Inc.
Names:
George 1922- Fisk
Greenwood Press, Inc. Praeger Publishers (72 documents)
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Marketing management decision making and the role of ...

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002207286 / 1987-11-24
Date of Publication:
August 17, 1987
Date of Creation:
1987
Title:
Marketing management decision making and the role of ... / Edward Philip Bovich.
Imprint:
Ann Arbor : University Microfilms International, 1987.
Description:
microfiche.
Copyright Claimant:
Edward Philip Bovich
Names:
Edward Philip Bovich 1959-

Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002254834 / 1988-03-07
Date of Publication:
January 29, 1988
Date of Creation:
1987
Title:
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Edition:
3rd ed.
Basis of Claim:
New Matter: "editorial revisions and new material."
Previous Registration:
Prev. reg. 1985, TX 1-520-091.
Imprint:
New York : McGraw-Hill, c1988.
Description:
427 p.
Number of similar titles:
165
Similar Title:
Marketing management
Variant title:
Marketing management : strategies and programs
Copyright Claimant:
McGraw-Hill, Inc.
Names:
Gordon W. Paul (10 documents)
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Joseph P. Guiltinan (12 documents)
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McGraw-Hill, Inc. (9607 documents)
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Marketing management of services study guide

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002318060 / 1988-04-11
Date of Publication:
March 3, 1988
Date of Creation:
1988
Title:
Marketing management of services study guide : GS 823.
Edition:
Apr. 1, 1988 ed.
Description:
sheets.
Variant title:
Marketing management of services study guide : GS 823.
Copyright Claimant:
the American College
Names:
American College, Bryn Mawr, Pa. (745 documents)
example document: Advanced estate planning II, tools and techniques of estate planning

Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002511070 / 1988-11-17
Date of Publication:
May 24, 1988
Date of Creation:
1987
Title:
Marketing management : analysis using spreadsheets / Michael V. Laric and Ronald Stiff.
Copyright Note:
C.O. correspondence.
Imprint:
Englewood Cliffs, N. J. : Prentice Hall, c1988.
Description:
125 p.
Number of similar titles:
165
Variant title:
Marketing management : analysis using spreadsheets
Copyright Claimant:
Prentice Hall, Inc., a division of Simon & Schuster
Names:
Ronald Stiff
Michael V. Laric

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Simon & Schuster. Prentice-Hall, Inc. (1177 documents)
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Marketing management of services

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002513278 / 1989-02-22
Date of Publication:
February 14, 1989
Date of Creation:
1989
Title:
Marketing management of services : study guide, GS 823.
Edition:
April 1, 1989 ed.
Basis of Claim:
New Matter: "revised compilation, editing."
Previous Registration:
Prev. reg. 1988, TX 2-318-060.
Description:
sheets.
Number of similar titles:
3
Copyright Claimant:
the American College
Names:
American College, Bryn Mawr, Pa. (745 documents)
example document: Cassette review

Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002763493 / 1990-03-06
Date of Publication:
January 11, 1990
Date of Creation:
1989
Title:
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.
Edition:
5th ed.
Basis of Claim:
New Matter: updating, revisions, additions.
Previous Registration:
Prev. reg. 1986, TX 1-859-181.
Description:
1 v.
Number of similar titles:
165
Copyright Claimant:
John Wiley & Sons, Inc.
Names:
Leonard J. Parsons (10 documents)
example document: Marketing management

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Douglas J. Dalrymple (17 documents)
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John Wiley & Sons, Inc. (9139 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002952300 / 1990-11-08
Date of Publication:
February 1, 1987
Date of Creation:
1986
Title:
Marketing management / C. Whan Park, Gerald Zaltman.
Basis of Claim:
New Matter: additional text & ill.
Number of similar titles:
165
Copyright Claimant:
the Dryden Press, a division of Holt, Rinehart and Winston, Inc.
Names:
Gerald Zaltman (14 documents)
example document: Marketing management

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C. Whan Park (3 documents)
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Holt, Rinehart and Winston, Inc. Dryden Press (76 documents)
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Dryden Press, a division of Holt, Rinehart and Winston, Inc.

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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002952465 / 1990-11-08
Date of Publication:
February 1, 1987
Date of Creation:
1986
Title:
Marketing management : instructor's manual and transparency masters / C. Whan Park, Gerald Zaltman.
Number of similar titles:
165
Variant title:
Marketing management : instructor's manual and transparency masters
Copyright Claimant:
the Dryden Press, a division of Holt, Rinehart and Winston, Inc.
Names:
Gerald Zaltman (14 documents)
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C. Whan Park (3 documents)
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Holt, Rinehart and Winston, Inc. Dryden Press (76 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003006016 / 1991-02-06
Date of Publication:
January 7, 1991
Date of Creation:
1990
Title:
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul.
Edition:
4th ed.
Basis of Claim:
New Matter: "editorial revisions and new material."
Previous Registration:
Prev. reg. 1988, TX 2-254-834.
Description:
1 v.
Number of similar titles:
165
Variant title:
Marketing management : strategies and programs
Copyright Claimant:
McGraw-Hill, Inc.
Names:
Gordon W. Paul (10 documents)
example document: Instructor's manual to accompany Marketing management
Joseph P. Guiltinan (12 documents)
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McGraw-Hill, Inc. (9607 documents)
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Marketing management of services

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003038117 / 1991-03-26
Date of Publication:
March 20, 1991
Date of Creation:
1991
Title:
Marketing management of services : GS 823, study guide.
Edition:
Apr. 1, 1989 ed.
Basis of Claim:
New Matter: "editing, revised compilation."
Previous Registration:
Prev. reg. 1989, TX 2-513-278.
Description:
sheets.
Number of similar titles:
3
Copyright Claimant:
the American College
Names:
American College, Bryn Mawr, Pa. (745 documents)
example document: Decision making

Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003285064 / 1992-04-06
Date of Publication:
September 5, 1991
Date of Creation:
1991
Title:
Marketing management : knowledge and skills : text analysis cases plans / J. Paul Peter, James H. Donnelly, Jr.
Edition:
3rd ed.
Basis of Claim:
New Matter: "new and revised material."
Previous Registration:
Prev. reg. 1989, TX 2-524-604.
Description:
1 v.
Number of similar titles:
165
Variant title:
Marketing management : knowledge and skills
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Donnelly, James H., Jr. (82 documents)
example document: Marketing management

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J. Paul Peter (56 documents)
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Richard D. Irwin, Inc. (3171 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003456435 / 1992-12-24
Date of Publication:
December 4, 1992
Date of Creation:
1992
Title:
Marketing management / J. Barry Mason, Hazel F. Ezell.
Description:
714 p.
Number of similar titles:
165
Copyright Claimant:
Macmillan Publishing Company, a division of Macmillan, Inc.
Names:
Hazel F. Ezell (28 documents)
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J. Barry Mason (30 documents)
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Macmillan, Inc. Macmillan Publishing Company (1817 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003498421 / 1993-03-10
Date of Publication:
December 15, 1992
Date of Creation:
1992
Title:
Marketing management : management skills program.
Description:
52 p.
Number of similar titles:
165
Copyright Claimant:
National Restaurant Association. Educational Foundation
Names:
National Restaurant Association. Educational Foundation (51 documents)
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Marketing management (MTA 300)

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003545924 / 1993-07-06
Date of Publication:
August 24, 1992
Date of Creation:
1992
Title:
Marketing management (MTA 300) / Gilbert D. Harrell.
Copyright Note:
C.O. correspondence.
Description:
26 p.
Copyright Claimant:
Gilbert D. Harrell, 1944-
Names:
Gilbert D. Harrell 1944-

Marketing management of services

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003582568 / 1993-06-22
Date of Publication:
June 8, 1993
Date of Creation:
1993
Title:
Marketing management of services : GS 823 study guide.
Edition:
July 1, 1993 ed.
Basis of Claim:
New Matter: editing; rev. compilation.
Previous Registration:
Prev. reg. 1991, TX 3-038-117.
Description:
Sheets.
Number of similar titles:
3
Copyright Claimant:
American College (Bryn Mawr, PA)
Names:
American College (Bryn Mawr, PA) (380 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003790419 / 1994-03-28
Date of Publication:
September 10, 1993
Date of Creation:
1992
Title:
Marketing management / Peter R. Dickson.
Basis of Claim:
New Matter: additional text and additional tables.
Previous Registration:
Appl. states some selections, artwork and tables used with permission.
Imprint:
Fort Worth : Dryden Press, c1994.
Description:
642 p.
Number of similar titles:
165
Copyright Claimant:
Harcourt Brace & Company
Names:
Peter R. Dickson (7 documents)
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Harcourt Brace & Company (3766 documents)
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Marketing management and strategy

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003866693 / 1994-07-12
Date of Publication:
April 21, 1994
Date of Creation:
1993
Title:
Marketing management and strategy / Peter Doyle.
Imprint:
New York : Prentice Hall, 1994.
Description:
410 p.
Number of similar titles:
4
Copyright Claimant:
Prentice Hall International (UK), Ltd.
Names:
Peter Doyle 1943-
Prentice Hall International (UK), Ltd.

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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003923627 / 1994-10-21
Date of Publication:
August 26, 1994
Date of Creation:
1994
Title:
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.
Edition:
4th ed.
Basis of Claim:
New Matter: new and revised material.
Previous Registration:
Prev. reg. 1992, TX 3-285-064.
Imprint:
Chicago : Irwin, c1995.
Description:
864 p.
Number of similar titles:
165
Similar Title:
Marketing management
Variant title:
Marketing management : knowledge and skills
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Donnelly, James H., Jr. (82 documents)
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J. Paul Peter (56 documents)
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Richard D. Irwin, Inc. (3171 documents)
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Marketing management [by] C. Whan Park, Gerald Zaltman

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003960552 / 1994-12-06
Date of Publication:
March 10, 1987
Date of Creation:
1986
Title:
Marketing management [by] C. Whan Park, Gerald Zaltman : test bank / prepared by Dennis A. Pitta.
Description:
168 p.
Variant title:
Marketing management
Copyright Claimant:
Dryden Press (employer for hire)
Names:
Dennis A. Pitta

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Gerald Zaltman (14 documents)
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C. Whan Park (3 documents)
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Dryden Press (769 documents)
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Marketing management and strategy

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003994696 / 1995-01-18
Date of Publication:
April 21, 1994
Date of Creation:
1994
Title:
Marketing management and strategy / Peter Doyle.
Imprint:
New York : Prentice Hall, c1994.
Description:
410 p.
Number of similar titles:
4
Copyright Claimant:
Prentice Hall International (UK) Ltd.
Names:
Peter Doyle (39 documents)
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Prentice Hall International (UK) Ltd.

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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004055761 / 1995-03-31
Date of Publication:
January 2, 1995
Date of Creation:
1994
Title:
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
Edition:
6th ed.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg. 1990, TX 2-763-493.
Imprint:
New York : J. Wiley & Sons, c1995.
Description:
984 p.
Number of similar titles:
165
Similar Title:
Marketing management for the arts
Variant title:
Marketing management : text and cases
Copyright Claimant:
John Wiley & Sons, Inc.
Names:
Leonard J. Parsons 1942-
Douglas J. Dalrymple 1934-
John Wiley & Sons, Inc. (9139 documents)
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Marketing management

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004114350 / 1995-08-22
Date of Publication:
May 1, 1995
Date of Creation:
1995
Title:
Marketing management : providing, communicating, and delivering value / Frank Bradley.
Imprint:
New York : Prentice Hall, c1995.
Description:
990 p.
Number of similar titles:
165
Variant title:
Marketing management : providing, communicating, and delivering value
Copyright Claimant:
Prentice Hall International (UK), Ltd.
Names:
Frank Bradley 1942-
Prentice Hall International (UK), Ltd.
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