Marketing part 2





Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000032383 / 1978-04-24
Date of Publication:
March 7, 1978
Date of Creation:
1977
Title:
Marketing : basic concepts for decisionmaking / Donald P. Robin.
Imprint:
New York : Harper & Row, c1978.
Description:
430 p.
Copyright Claimant:
Donald P. Robin
Names:
Donald P. Robin 1939-

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000039679 / 1978-04-27
Date of Publication:
April 16, 1978
Date of Creation:
1977
Title:
Marketing : principles and practices / Douglas W. Mellott, Jr.
Imprint:
Reston, Va. : Reston Pub. Co., c1978.
Description:
416 p.
Copyright Claimant:
Reston Publishing Company, Inc.
Names:
Douglas W. Jr. Mellott 1934-
Reston Publishing Company, Inc. (691 documents)
example document: Data communications

Copyrights records by Reston Publishing Company, Inc.



Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000084275 / 1978-06-05
Date of Publication:
August 31, 1977
Date of Creation:
1977
Title:
Marketing : Marketing 3213, 3 hours credit / William M. Kincaid, Jr.
Imprint:
Stillwater : Independent and Correspondence Study, University Extension, Oklahoma State University, c1977.
Description:
63 p.
Copyright Claimant:
The Board of Regents for the Oklahoma State University of Agriculture and Applied Science
Authorship on Application:
The Board of Regents for the Oklahoma State University of Agriculture and Applied Science, employer for hire.
Names:
Kincaid, William M., Jr.
Oklahoma State University of Agriculture and Applied Science, Stillwater. Board of Regents (11 documents)
example document: Radiation biology

Copyrights records by Oklahoma State University of Agriculture and Applied Science, Stillwater. Board of Regents


The Board of Regents for the Oklahoma State University of Agriculture and Applied Science.

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000207527 / 1979-03-01
Date of Publication:
August 25, 1978
Date of Creation:
1977
Title:
Marketing : applications and cases / Douglas W. Mellott, Jr.
Imprint:
Reston, Va. : Reston Pub. Co., c1978.
Description:
192 p.
Copyright Claimant:
Reston Publishing Company, Inc.
Names:
Mellott, Douglas W., Jr.
Reston Publishing Company, Inc. (691 documents)
example document: Programming assembler language

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000342609 / 1979-09-05
Date of Publication:
July 15, 1978
Date of Creation:
1977
Title:
Marketing : a module in the Building your own business course / Rodger E. Palmer, Edgar A. Persons.
Imprint:
[s.l.] : Control Data Education Co., c1978.
Description:
27 p.
Other Title:
Building your own business
Copyright Claimant:
Control Data Corporation
Names:
Rodger E. Palmer (5 documents)
example document: Purchasing
Edgar A. Persons (6 documents)
example document: The Account book for farm and ranch management
Control Data Corporation (2034 documents)
example document: Multiplication strand

Copyrights records by Control Data Corporation



Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000390127 / 1979-12-27
Date of Publication:
December 7, 1979
Date of Creation:
1979
Title:
Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith.
Previous Registration:
Appl. states all new except some ill. & some photos. from other sources.
Imprint:
New York : McGraw-Hill, c1980.
Description:
665 p.
Variant title:
Marketing : concepts and applications
Copyright Claimant:
McGraw-Hill, Inc.
Names:
Charles D. Schewe (6 documents)
example document: Test file for Schewe and Smith, Marketing concepts and applications

Copyrights records by Schewe, Charles D.


Reuben M. Smith
McGraw-Hill, Inc. (7481 documents)
example document: Fluid mechanics

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Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000398657 / 1980-01-25
Date of Publication:
January 3, 1980
Date of Creation:
1979
Title:
Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell.
Edition:
2d ed.
Basis of Claim:
New Matter: chap. 12 & 20, revisions & additions.
Previous Registration:
Prev. reg. 1977, A820897.
Imprint:
Boston : Houghton Mifflin, c1980.
Description:
754 p.
Copyright Claimant:
Houghton Mifflin Company
Authorship on Application:
art, design & index: Houghton Mifflin Company, employer for hire.
Names:
William M. Pride (47 documents)
example document: Marketing

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O. C. Ferrell (80 documents)
example document: Business ethics

Copyrights records by Ferrell, O. C.


Houghton Mifflin Company (5405 documents)
example document: Music for analysis

Copyrights records by Houghton Mifflin Company



Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000401413 / 1980-01-25
Date of Publication:
January 7, 1980
Date of Creation:
1979
Title:
Marketing : contemporary dimensions / Robert A. Robicheaux, William M. Pride, O. C. Ferrell.
Edition:
2d ed.
Basis of Claim:
New Matter: "compilation, pref., part introductions, headnotes & design."
Imprint:
Boston : The Company, c1980.
Description:
399 p.
Copyright Claimant:
Houghton Mifflin Company
Authorship on Application:
line art, design & cover photo.: Houghton Mifflin Company, employer for hire.
Names:
Robert A. Robicheaux (4 documents)
example document: Marketing contemporary dimensions
William M. Pride (47 documents)
example document: Understanding marketing
O. C. Ferrell (80 documents)
example document: Marketing, basic concepts and decisions, fifth edition
Houghton Mifflin Company (5405 documents)
example document: Man's unfinished journey

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000534222 / 1980-08-14
Date of Publication:
July 3, 1980
Date of Creation:
1980
Title:
Marketing : an integrated analytical approach / Roy T. Shaw, Richard J. Semenik, Robert H. Williams.
Edition:
4th ed.
Basis of Claim:
New Matter: additions & revisions.
Previous Registration:
Prev. reg. 1975, A610108.
Imprint:
Cincinnati : South-Western Pub. Co., c1981.
Description:
426 p.
Copyright Claimant:
South-Western Publishing Company
Authorship on Application:
South-Western Publishing Company, employer for hire.
Names:
Roy T. Shaw
Richard J. Semenik (2 documents)
example document: Marketing

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Robert H. Williams (4 documents)
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South-Western Publishing Company (2396 documents)
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Copyrights records by South-Western Publishing Company



Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000771636 / 1981-09-24
Date of Publication:
August 28, 1981
Date of Creation:
1981
Title:
Marketing : including cases in agribusiness : 1981 bibliography of cases : v. 5.
Application Title:
Harvard Business School H B S case services: 9-381-110: 1981 bibliography of cases in marketing.
Description:
216 p.
Variant title:
Marketing : including cases in agribusiness
Other Title:
Harvard Business School H B S case services: 9-381-110
Copyright Claimant:
President and Fellows of Harvard College
Names:
Harvard University. President and Fellows of Harvard College (3713 documents)
example document: [Harvard Business School cases]

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Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000869042 / 1982-03-04
Date of Publication:
January 8, 1982
Date of Creation:
1981
Title:
Marketing : strategy and management / Rom Markin [i.e. Rom J. Markin.
Edition:
2d ed.
Basis of Claim:
New Matter: "a complete, up-to-date revision with new material added."
Previous Registration:
Prev. reg. 1979, TX 283-371. Appl. states U. S. copyright is not claimed on any material taken from U. S. Govt. sources.
Imprint:
New York : J. Wiley, c1982.
Description:
672 p.
Variant title:
Marketing : strategy and management
Copyright Claimant:
John Wiley & Sons, Inc.
Names:
Rom J. Markin
John Wiley & Sons, Inc. (8450 documents)
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Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000907680 / 1982-04-15
Date of Publication:
January 15, 1981
Date of Creation:
1980
Title:
Marketing : instructor's manual including film guide, test bank, transparency masters / David L. Kurtz, Louis E. Boone.
Description:
298 p.
Variant title:
Marketing : instructor's manual including film guide, test bank, transparency masters
Copyright Claimant:
The Dryden Press, a division of Holt, Rinehart, and Winston, Publishers
Names:
David L. Kurtz (162 documents)
example document: Introduction to business program, [by] Norman B. Cregger

Copyrights records by Kurtz, David L.


Louis E. Boone (145 documents)
example document: Student companion CD-ROM components [by] Milton Pressley to accompany Contemporary business, brief edition

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Holt, Rinehart, and Winston, Publishers. Dryden Press (66 documents)
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Dryden Press, a division of Holt, Rinehart, and Winston, Publishers. (28 documents)
example document: Study guide to accompany Basic economics, second edition

Copyrights records by Dryden Press, a division of Holt, Rinehart, and Winston, Publishers.



Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0000987536 / 1982-09-20
Date of Publication:
January 12, 1982
Date of Creation:
1981
Title:
Marketing : contemporary concepts and practices / [entire text] William F. Schoell and Thomas T. Ivy.
Previous Registration:
Appl. states all new except photos. and quotes.
Imprint:
Boston : Allyn and Bacon, c1982.
Description:
685 p.
Variant title:
Marketing : contemporary concepts and practices
Copyright Claimant:
Allyn and Bacon, Inc.
Names:
William F. Schoell (12 documents)
example document: Introduction to business

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Thomas T. Ivy
Allyn and Bacon, Inc. (1244 documents)
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Marketing

Type of Work:
Non-dramatic literary work
Array
TX0001085445 / 1983-03-23
TX0001265866 / 1983-11-09
Date of Publication:
January 7, 1983
Date of Creation:
1982
Title:
Marketing : contemporary dimensions / [co-authors of text & compilation] Robert A. Robicheaux, William M. Pride, O. C. Ferrell.
Edition:
3d ed.
Basis of Claim:
New Matter: "85% of articles are newly compiled; headnotes, pref., comparison table, and art."
Previous Registration:
Prev. reg. 1980, TX 401-413; 1977, A878093.
Copyright Note:
See also Marketing, contemporary dimensions; Reg. 9Nov83; TX 1-265-866
Imprint:
Boston : Houghton Mifflin Co., c1983.
Description:
393 p.
Variant title:
Marketing : contemporary dimensions
Copyright Claimant:
Houghton Mifflin Company
Authorship on Application:
art: Houghton Mifflin Company, employer for hire.
Names:
Robert A. Robicheaux (4 documents)
example document: Marketing, contemporary dimensions. By Robert A. Robicheaux, William M. Pride, O. C. Ferrell & Houghton Mifflin Company. 3d ed
William M. Pride (47 documents)
example document: Fundamentals of marketing
O. C. Ferrell (80 documents)
example document: Marketing
Houghton Mifflin Company (5405 documents)
example document: Test manual

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001207893 / 1983-03-10
Date of Publication:
March 3, 1983
Date of Creation:
1981
Title:
Marketing : antitrust and pricing.
Application Title:
Antitrust laws; Robinson-Patman act.
Copyright Note:
C.O. correspondence.
Description:
6 p.
Variant title:
Marketing : antitrust and pricing
Other Title:
Antitrust laws
Robinson-Patman act
Copyright Claimant:
Kim Michael Janas
Authorship on Application:
entire text: Kim Michael Janas.
Names:
Kim Michael Janas 1948-

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001486494 / 1985-01-11
Date of Publication:
January 2, 1985
Date of Creation:
1984
Title:
Marketing : concepts, strategies, and decisions / David J. Reibstein.
Imprint:
Englewood Cliffs, N. J. : Prentice-Hall, c1985.
Description:
684 p.
Variant title:
Marketing : concepts, strategies, and decisions
Copyright Claimant:
Prentice-Hall, Inc.
Names:
David J. Reibstein (1 documents)
example document: Cases in marketing research
Prentice-Hall, Inc. (10137 documents)
example document: The American nation

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Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001509140 / 1985-02-25
Date of Publication:
January 24, 1985
Date of Creation:
1984
Title:
Marketing : contemporary concepts and practices.
Edition:
2d ed.
Basis of Claim:
New Matter: "additional material, revisions, and updating throughout text."
Previous Registration:
Prev. reg. 1982, TX 987-536.
Variant title:
Marketing : contemporary concepts and practices
Copyright Claimant:
Allyn and Bacon, Inc.
Notes:
Cataloged from appl. only.
Authorship on Application:
additional material, revisions, and updating throughout text: William F. Schoell.
Names:
William F. Schoell (12 documents)
example document: Introduction to business
Allyn and Bacon, Inc. (1244 documents)
example document: Lesson activity masters for Moon magic

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001512276 / 1985-02-12
Date of Publication:
December 5, 1984
Date of Creation:
1984
Title:
Marketing : basic concepts and decisions.
Basis of Claim:
New Matter: all new text, index, and compilation.
Previous Registration:
Photos. & prev. ed. prev. reg. 1983, TX 1-119-222.
Variant title:
Marketing : basic concepts and decisions
Copyright Claimant:
Houghton Mifflin Company
Notes:
Cataloged from appl.
Authorship on Application:
index: Houghton Mifflin Company, employer for hire.
Names:
William M. Pride (47 documents)
example document: Fundamentals of marketing
O. C. Ferrell (80 documents)
example document: Test bank, Marketing
Houghton Mifflin Company (5405 documents)
example document: Basic mathematics

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001531591 / 1985-03-19
Date of Publication:
January 9, 1985
Date of Creation:
1984
Title:
Marketing : basic concepts and decisions, fourth edition : instructor's manual.
Basis of Claim:
New Matter: approx. 30% new text & artwork.
Previous Registration:
Prev. reg. 1983, TX 1-119-222.
Variant title:
Marketing : basic concepts and decisions, fourth edition
Copyright Claimant:
Houghton Mifflin Company
Notes:
Cataloged from appl.
Authorship on Application:
artwork: Houghton Mifflin Company, employer for hire.
Names:
William M. Pride (47 documents)
example document: Understanding marketing
O. C. Ferrell (80 documents)
example document: Marketing contemporary dimensions
Houghton Mifflin Company (5405 documents)
example document: Test manual

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001537306 / 1985-03-25
Date of Publication:
January 16, 1985
Date of Creation:
1984
Title:
Marketing : study guide / Reibstein.
Variant title:
Marketing : study guide
Copyright Claimant:
Prentice-Hall, Inc.
Notes:
Cataloged from appl.
Authorship on Application:
text: Prentice-Hall, Inc., employer for hire.
Names:
Reibstein
Prentice-Hall, Inc. (10137 documents)
example document: Introduction to the algae

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001537486 / 1985-03-19
Date of Publication:
December 28, 1984
Date of Creation:
1984
Title:
Marketing : contemporary dimensions / Robert A. Robicheaux, William M. Pride, O. C. Ferrell.
Edition:
4th ed.
Basis of Claim:
New Matter: "new text includes pref. and part introductions, headnotes, artwork, rev. compilation (50% of articles are newly compiled)"
Previous Registration:
Prev. reg. 1983, TX 1-265-866.
Imprint:
Dallas : Houghton Mifflin, c1985.
Description:
415 p.
Variant title:
Marketing : contemporary dimensions
Copyright Claimant:
Houghton Mifflin Company
Authorship on Application:
text, artwork, compilation: Houghton Mifflin Company, employer for hire.
Names:
Robert A. Robicheaux (4 documents)
example document: Marketing, contemporary dimensions. By Robert A. Robicheaux, William M. Pride, O. C. Ferrell & Houghton Mifflin Company. 3d ed
William M. Pride (47 documents)
example document: Marketing, basic concepts and decisions
O. C. Ferrell (80 documents)
example document: Business
Houghton Mifflin Company (5405 documents)
example document: Mathematics review lessons

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001576765 / 1985-05-09
Date of Publication:
February 15, 1985
Date of Creation:
1984
Title:
Marketing : strategic foundations / Paul S. Busch, Michael J. Houston.
Imprint:
Homewood, Ill. : R.D. Irwin, 1985.
Description:
881 p.
Variant title:
Marketing : strategic foundations
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Paul S. Busch
Michael J. Houston (1 documents)
example document: Instructor's manual to accompany Marketing, second edition

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Richard D. Irwin, Inc. (2789 documents)
example document: Solutions manual, chapters 16-25, to accompany Intermediate accounting, fifth edition

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Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001739927 / 1986-01-27
Date of Publication:
November 19, 1985
Date of Creation:
1985
Title:
Marketing : an introduction / William A. Stull, Roger W. Hutt.
Description:
426 p.
Variant title:
Marketing : an introduction
Copyright Claimant:
South-Western Publishing Company
Authorship on Application:
entire text: South-Western Publishing Company, employer for hire.
Names:
William A. Stull (13 documents)
example document: Marketing

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Roger W. Hutt (6 documents)
example document: Entrepreneurship--starting your own business, 2E

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South-Western Publishing Company (2396 documents)
example document: Readings in personnel management

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0001953774 / 1986-12-08
Date of Publication:
January 2, 1986
Date of Creation:
1986
Date in Notice:
notice: 1985
Title:
Marketing : an integrated approach : full-color transparencies / Thomas E. Barry.
Variant title:
Marketing : an integrated approach : full-color transparencies
Copyright Claimant:
the Dryden Press, a division of C B S Educational and Professional Publishing
Names:
Thomas E. Barry
CBS Educational and Professional Publishing. Dryden Press (29 documents)
example document: Management
Dryden Press, a division of C B S Educational and Professional Publishing. (19 documents)
example document: Transparencies to accompany Contemporary marketing, fifth edition

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002028736 / 1987-01-29
Date of Publication:
December 1, 1986
Date of Creation:
1986
Title:
Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell.
Edition:
5th ed.
Basis of Claim:
New Matter: additions, editorial revisions, updating.
Previous Registration:
Prev. reg. 1984, TX 1-512-276 & TX 1-531-591.
Imprint:
Boston : Houghton Mifflin Co., c1987.
Description:
2 v.
Variant title:
Marketing : basic concepts and decisions
Copyright Claimant:
Houghton Mifflin Company
Notes:
Includes instructor's manual.
Authorship on Application:
text: Houghton Mifflin Company, employer for hire.
Names:
William M. Pride (47 documents)
example document: Marketing, basic concepts and decisions
O. C. Ferrell (80 documents)
example document: Marketing
Houghton Mifflin Company (5405 documents)
example document: Test manual

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002049235 / 1987-04-14
Date of Publication:
January 2, 1987
Date of Creation:
1986
Title:
Marketing : principles and practices / Fred C. Allvine.
Basis of Claim:
New Matter: "additional text and additional illustrations."
Imprint:
San Diego : Harcourt Brace Jovanovich, c1987.
Description:
829 p.
Variant title:
Marketing : principles and practices
Copyright Claimant:
Harcourt Brace Jovanovich, Inc.
Authorship on Application:
additional ill.: Greg Lloyd.
Names:
Fred C. Allvine
Greg Lloyd
Harcourt Brace Jovanovich, Inc. (5605 documents)
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Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002052583 / 1987-04-27
Date of Publication:
January 15, 1987
Date of Creation:
1986
Title:
Marketing : an introduction [by] Philip Kotler, Gary Armstrong : study guide / Thomas Paczkowski.
Description:
351 p.
Variant title:
Marketing : an introduction
Copyright Claimant:
Prentice-Hall, Inc., a division of Simon & Schuster
Authorship on Application:
entire text: Prentice-Hall, Inc., employer for hire of Thomas Paczkowski.
Names:
Philip Kotler (47 documents)
example document: Marketing, an introduction, second edition [by] Philip Kotler, Gary Armstrong

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Gary Armstrong (24 documents)
example document: Principles of marketing

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Thomas Paczkowski (5 documents)
example document: Principles of marketing, 3rd edition

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Simon & Schuster. Prentice-Hall, Inc. (1072 documents)
example document: Foundations of analysis

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Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002067816 / 1987-05-06
Date of Publication:
March 3, 1987
Date of Creation:
1986
Title:
Marketing : an international perspective / Philip R. Cateora, Susan M. Keaveney.
Imprint:
Homewood, Ill. : Irwin, 1987.
Description:
172 p.
Variant title:
Marketing : an international perspective
Copyright Claimant:
Richard D. Irwin, Inc.
Names:
Philip R. Cateora (12 documents)
example document: Instructor's manual to accompany Marketing

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Susan M. Keaveney
Richard D. Irwin, Inc. (2789 documents)
example document: Manual of objective tests for use with Basic marketing, a managerial approach, sixth edition

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002139593 / 1987-08-20
Date of Publication:
January 9, 1987
Date of Creation:
1986
Title:
Marketing : instructor's resource manual with transparency masters / Joel R. Evans, Barry Berman.
Edition:
3rd ed.
Basis of Claim:
New Matter: "revisions and additions."
Previous Registration:
Prev. reg. 1985, TX 1-505-259.
Imprint:
New York : Macmillan, c1987.
Description:
581 p.
Copyright Claimant:
Macmillan Publishing Company, a division of Macmillan, Inc.
Names:
Joel R. Evans (34 documents)
example document: Principles of marketing

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Barry Berman (35 documents)
example document: Retail management

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Macmillan, Inc. Macmillan Publishing Company (1679 documents)
example document: Developmental psychology

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Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002340240 / 1987-06-01
Date of Publication:
December 12, 1986
Date of Creation:
1986
Title:
Marketing : principles and strategies / Charles D. Schewe.
Edition:
1st ed.
Basis of Claim:
New Matter: "entire text."
Previous Registration:
Preexisting material: 42 figures and 24 tables.
Imprint:
New York : Random House, c1987.
Description:
673 p.
Variant title:
Marketing : principles and strategies
Copyright Claimant:
Random House, Inc.
Authorship on Application:
Random House, Inc., employer for hire.
Names:
Charles D. Schewe 1942-
Random House, Inc. (4060 documents)
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