Test bank to accompany Business for the 21st century, Marketing





Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002776478 / 1990-03-27
Date of Publication:
December 27, 1989
Date of Creation:
1989
Title:
Marketing : study guide / Steven J. Skinner.
Description:
1 v.
Variant title:
Marketing : study guide
Copyright Claimant:
Houghton Mifflin Company
Names:
Steven J. Skinner (8 documents)
example document: Management

Copyrights records by Skinner, Steven J.


Houghton Mifflin Company (5405 documents)
example document: Foods

Copyrights records by Houghton Mifflin Company



Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002815587 / 1990-04-26
Date of Publication:
June 19, 1989
Date of Creation:
1989
Title:
Marketing : winning customers with a "workable" plan.
Application Title:
Small business video library workbook--marketing--winning customers with a "workable" plan.
Description:
1 v.
Variant title:
Marketing : winning customers with a "workable" plan
Other Title:
Small business video library workbook--marketing--winning customers with a "workable" plan
Copyright Claimant:
Bell Atlantic Corporation
Names:
Bell Atlantic Corporation

Copyrights records by Bell Atlantic Corporation



Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002834865 / 1990-05-31
Date of Publication:
May 22, 1990
Date of Creation:
1990
Title:
Marketing : leader's guide / Neal E. Hunt, James A. Scurlock.
Series:
Branch banking series
Description:
1 v.
Other Title:
Branch banking series
Copyright Claimant:
American Bankers Association
Authorship on Application:
American Bankers Association, employer for hire.
Names:
Neal E. Hunt (3 documents)
example document: Human resource management
James A. Scurlock (3 documents)
example document: Human resource management
American Bankers Association (695 documents)
example document: Commercial lending

Copyrights records by American Bankers Association



Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0002834868 / 1990-05-31
Date of Publication:
May 22, 1990
Date of Creation:
1990
Title:
Marketing : handbook / Neal E. Hunt, James A. Scurlock.
Series:
Branch banking series
Description:
1 v.
Other Title:
Branch banking series
Copyright Claimant:
American Bankers Association
Authorship on Application:
American Bankers Association, employer for hire.
Names:
Neal E. Hunt (3 documents)
example document: Human resource management
James A. Scurlock (3 documents)
example document: Human resource management
American Bankers Association (695 documents)
example document: Principles of banking workbook

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003054669 / 1991-05-16
Date of Publication:
May 31, 1989
Date of Creation:
1989
Title:
Marketing : 421.
Basis of Claim:
New Matter: additional text.
Copyright Claimant:
Apollo Press, Inc., a subsidiary of Apollo Group, Inc.
Authorship on Application:
University of Phoenix, Inc., employer for hire.
Names:
Apollo Group, Inc. Apollo Press, Inc. (185 documents)
example document: University of Phoenix general chemistry 485

Copyrights records by Apollo Group, Inc. Apollo Press, Inc.


University of Phoenix, Inc. (4766 documents)
example document: Introduction to the humanities--the Renaissance to the present

Copyrights records by University of Phoenix, Inc.



Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003327689 / 1992-06-04
Date of Publication:
February 28, 1992
Date of Creation:
1992
Title:
Marketing : a how-do-it manual for librarians / [compilation & editorial revisions] Suzanne Walters.
Series:
How-to-do-it manuals for libraries ; no. 20
Variant title:
Marketing : a how-do-it manual for librarians
Other Title:
How-to-do-it manuals for libraries ; no. 20
Copyright Claimant:
S. Walters
Names:
Suzanne Walters (1 documents)
example document: Customer service--a how-to-do-it manual for librarians

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003447321 / 1992-11-16
Date of Publication:
January 13, 1992
Date of Creation:
1991
Title:
Marketing : study guide / Warren Keegan, Sandra Moriarty, Tom Duncan.
Description:
304 p.
Variant title:
Marketing : study guide
Copyright Claimant:
Prentice-Hall, Inc., a Simon & Schuster Company (employer for hire)
Names:
Warren Keegan (1 documents)
example document: Marketing
Sandra Moriarty (6 documents)
example document: Advertising

Copyrights records by Moriarty, Sandra


Tom Duncan (2 documents)
example document: Marketing
Prentice-Hall, Inc. (10137 documents)
example document: Self-assessment and career development

Copyrights records by Prentice-Hall, Inc.



Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003640551 / 1993-10-12
Date of Publication:
July 16, 1993
Date of Creation:
1993
Title:
Marketing : a contemporary workbook / Martha Laham.
Imprint:
Dubuque : Kendall/Hunt Pub. Co., c1993.
Description:
191 p.
Variant title:
Marketing : a contemporary workbook
Copyright Claimant:
Kendall/Hunt Publishing Company
Names:
Martha Laham
Kendall/Hunt Publishing Company (3964 documents)
example document: Improving spelling performance

Copyrights records by Kendall/Hunt Publishing Company



Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003667343 / 1995-02-27
Date of Publication:
January 17, 1995
Date of Creation:
1994
Title:
Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan.
Edition:
6th ed.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg. 1991.
Imprint:
Englewood Cliffs, NJ : Prentice Hall, c1995.
Description:
762 p.
Variant title:
Marketing : contemporary concepts and practices
Other Title:
Joseph P. Guiltinan
Copyright Claimant:
Prentice-Hall, Inc., a Simon & Schuster Company
Names:
William F. Schoell (12 documents)
example document: Business fundamentals

Copyrights records by Schoell, William F.


Prentice-Hall, Inc. (10137 documents)
example document: Management for supervisors

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003667598 / 1995-02-22
Date of Publication:
July 11, 1990
Date of Creation:
1989
Title:
Marketing : principles & strategy [by] Henry Assael : media instructor's manual / Henry Assael, Robert Gwinner, Steven Schnaars.
Copyright Note:
C.O. correspondence.
Imprint:
Chicago : Dryden Press, c1990.
Description:
Sheets.
Variant title:
Marketing : principles & strategy
Copyright Claimant:
Dryden Press (employer for hire)
Names:
Henry Assael (15 documents)
example document: Marketing principles & strategy

Copyrights records by Assael, Henry


Robert Gwinner
Steven Schnaars
Dryden Press (554 documents)
example document: Selling

Copyrights records by Dryden Press



Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003677470 / 1993-11-15
Date of Publication:
July 23, 1993
Date of Creation:
1993
Title:
Marketing : principles & strategy, second edition : test bank B / Robert M. Cosenza.
Description:
590 p.
Variant title:
Marketing : principles & strategy, second edition
Copyright Claimant:
Harcourt Brace & Company (employer for hire)
Notes:
To accompany the text by Henry Assael.
Names:
Robert M. Cosenza
Henry Assael (15 documents)
example document: Marketing principles & strategy, second edition [by] Henry Assael
Harcourt Brace & Company (3599 documents)
example document: Instructor's solutions manual to accompany Calculus with applications [by] Coughlin, Zitarelli and Brief calculus with applications [by] Coughlin, Zitarelli

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Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003768644 / 1993-11-12
Date of Publication:
February 10, 1993
Date of Creation:
1992
Title:
Marketing : planning & strategy : instructor's manual / Subhash C. Jain.
Edition:
4th ed.
Basis of Claim:
New Matter: revisions.
Previous Registration:
Prev. reg. 1990, TX 2-797-676.
Imprint:
Cincinnati : South-Western Pub. Co., College Div., c1993.
Description:
618 p.
Variant title:
Marketing : planning & strategy
Copyright Claimant:
South-Western Publishing Company
Names:
Subhash C. Jain

Copyrights records by Jain, Subhash C.


South-Western Publishing Company (2396 documents)
example document: Ski-Fun Manufacturing Company narrative of transactions

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Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0003807462 / 1994-05-02
Date of Publication:
April 26, 1994
Date of Creation:
1994
Title:
Marketing : MKTG 3213A / Gary L. Frankwick.
Basis of Claim:
New Matter: new & rev. text.
Description:
1 v.
Copyright Claimant:
Oklahoma State University (Stillwater) Board of Regents
Authorship on Application:
Board of Regents, Department of Independent & Correspondence Study, Oklahoma State University, employers for hire.
Names:
Gary L. Frankwick
Oklahoma State University (Stillwater) Board of Regents

Copyrights records by Oklahoma State University (Stillwater) Board of Regents


Oklahoma State University, Stillwater. Department of Independent & Correspondence Study (5 documents)
example document: Introduction to literature

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Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004007935 / 1995-02-22
Date of Publication:
April 7, 1993
Date of Creation:
1992
Title:
Marketing : principles & strategy : media instructor's manual / Henry Assael, Steven Schnaars.
Edition:
2nd ed.
Basis of Claim:
New Matter: revisions & additions.
Imprint:
Ft. Worth : Dryden Press, c1993.
Description:
1 v.
Variant title:
Marketing : principles & strategy
Copyright Claimant:
Dryden Press (employer for hire)
Names:
Henry Assael (15 documents)
example document: Marketing principles & strategy
Steven Schnaars
Dryden Press (554 documents)
example document: Instructor's manual and test bank to accompany The world economy

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004009497 / 1995-02-06
Date of Publication:
January 15, 1995
Date of Creation:
1994
Title:
Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan.
Imprint:
Englewood Cliffs, NJ : c1995.
Description:
762 p.
Copyright Claimant:
Prentice-Hall, Inc., A Simon and Schuster Company
Names:
William F. Schoell (12 documents)
example document: Marketing
Joseph P. Guiltinan (9 documents)
example document: Instructor's manual to accompany Marketing management

Copyrights records by Guiltinan, Joseph P.


Prentice-Hall, Inc. (10137 documents)
example document: Audio tape to accompany Analytical reading inventory

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004023948 / 1995-06-30
Date of Publication:
January 4, 1995
Date of Creation:
1994
Title:
Marketing : study guide / Warren J. Keegan, Sandra E. Moriarty, Thomas R. Duncan.
Edition:
2nd ed.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg. 1992, TX 3-447-321.
Description:
147 p.
Variant title:
Marketing : study guide
Copyright Claimant:
Prentice-Hall, Inc., a Simon & Schuster company (employer for hire)
Names:
Warren J. Keegan (8 documents)
example document: Judgments, choices, and decisions

Copyrights records by Keegan, Warren J.


Sandra E. Moriarty
Thomas R. Duncan (4 documents)
example document: Creating and delivering winning advertising & marketing presentations
Prentice-Hall, Inc. (10137 documents)
example document: Personnel, the management of human resources

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004117116 / 1995-08-17
Date of Publication:
March 16, 1990
Date of Creation:
1989
Title:
Marketing : principles & strategy [by] Henry Assael : study guide / Deanna Barnwell.
Previous Registration:
Appl. states all new except permissioned material.
Description:
253 p.
Variant title:
Marketing : principles & strategy
Copyright Claimant:
Dryden Press (employer for hire)
Names:
Henry Assael (15 documents)
example document: Marketing
Deanna Barnwell
Dryden Press (554 documents)
example document: Business report writing

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004294221 / 1996-02-01
Date of Publication:
January 16, 1996
Date of Creation:
1996
Title:
Marketing : MKT 421, E-II.
Basis of Claim:
New Matter: revisions, editing & additions.
Previous Registration:
Prev. reg. 1991, TX 3-054-669.
Copyright Note:
C.O. correspondence.
Series:
Faculty curriculum
Description:
Sheets.
Variant title:
Marketing : MKT 421, E-II
Other Title:
Faculty curriculum
Copyright Claimant:
University of Phoenix, Inc., a subsidiary of Apollo Group, Inc. (employer for hire of Richard L. Rose)
Names:
Richard L. Rose (7 documents)
example document: MKT 421

Copyrights records by Rose, Richard L.


University of Phoenix, Inc. (4766 documents)
example document: Mathematics for management
Apollo Group, Inc. University of Phoenix, Inc. (2522 documents)
example document: Introduction to the humanities--the Renaissance to the present

Copyrights records by Apollo Group, Inc. University of Phoenix, Inc.



Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004459922 / 1997-01-22
Date of Publication:
December 20, 1996
Date of Creation:
1996
Title:
Marketing : relationships, qualtiy, value / William G. Nickels, Marian Burk Wood.
Imprint:
New York : Worth Publishers, c1997.
Description:
633 p.
Variant title:
Marketing : relationships, qualtiy, value
Copyright Claimant:
Worth Publishers, Inc.
Names:
William G. Nickels (43 documents)
example document: Test bank vol. 1, chapters 1-11 to accompany Understanding business, sixth edition [by] William G. Nickels, James M. McHugh, Susan M. McHugh

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Marian Burk Wood (14 documents)
example document: Debt management and bankruptcy

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Worth Publishers, Inc. (330 documents)
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Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004558782 / 1997-06-26
Date of Publication:
May 27, 1997
Date of Creation:
1997
Title:
Marketing : MKT 421 : G-FU faculty curriculum.
Basis of Claim:
New Matter: editing, revisions & added text.
Previous Registration:
Prev. reg. 1996, TX 4-355-864.
Description:
Sheets.
Variant title:
Marketing : MKT 421 : G-FU faculty curriculum.
Copyright Claimant:
University of Phoenix, Inc., a subsidiary of Apollo Group, Inc.
Authorship on Application:
editing, revisions & added text: University of Phoenix, Inc., employer for hire of Richard L. Rose.
Names:
Richard L. Rose (7 documents)
example document: MKT 421 marketing G-CW
University of Phoenix, Inc. (4766 documents)
example document: GEN 480, Interdisciplinary capstone course
Apollo Group, Inc. University of Phoenix, Inc. (2522 documents)
example document: NUR 200, Introduction to critical thinking

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004664406 / 1997-11-24
Date of Publication:
August 13, 1997
Date of Creation:
1997
Title:
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
Edition:
2nd ed.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg. 1995, TX 4-012-405.
Series:
Irwin series in marketing
Imprint:
Boston : Irwin McGraw-Hill, c1998.
Description:
630 p.
Variant title:
Marketing : creating value for customers
Other Title:
Irwin series in marketing
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
Churchill, Gilbert A., Jr. (40 documents)
example document: Test bank to accompany basic marketing research, fourth edition

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J. Paul Peter (53 documents)
example document: Teaching notes to accompany Marketing management--knowledge and skills

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McGraw-Hill Companies, Inc. (7213 documents)
example document: Delinquency in society

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Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004732274 / 1998-03-09
Date of Publication:
January 14, 1998
Date of Creation:
1997
Title:
Marketing : test bank / Henry Assael.
Basis of Claim:
New Matter: additional text.
Previous Registration:
Some material prev. pub.
Description:
403 p.
Variant title:
Marketing : test bank
Copyright Claimant:
Harcourt Brace & Company
Names:
Henry Assael (15 documents)
example document: Consumer behavior and marketing action
Harcourt Brace & Company (3599 documents)
example document: Signatures

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0004885621 / 1998-11-30
Date of Publication:
November 6, 1998
Date of Creation:
1997
Title:
Marketing : connecting with customers / Gilbert D. Harrell, Gary L. Frazier.
Imprint:
Upper Saddle River, NJ : Prentice Hall, c1999.
Description:
552 p.
Copyright Claimant:
Prentice-Hall, Inc., a Simon & Schuster company
Names:
Gilbert D. Harrell (5 documents)
example document: The Pharmaceutical industry

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Gary L. Frazier (2 documents)
example document: Contemporary views on marketing practice

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Prentice-Hall, Inc. (10137 documents)
example document: Strength of materials

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005359507 / 2001-03-15
Date of Publication:
January 3, 2001
Date of Creation:
2001
Title:
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Edition:
3rd ed.
Basis of Claim:
New Matter: editorial revisions, new & rev. material.
Previous Registration:
Prev. reg.
Imprint:
Boston : McGraw-Hill Irwin, c2001.
Description:
596 p.
Variant title:
Marketing : principles & perspectives
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
William O. Bearden (11 documents)
example document: Teaching resource guide to accompany Marketing

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Thomas N. Ingram (24 documents)
example document: Marketing

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Raymond W. LaForge (19 documents)
example document: Instructor's manual to accompany The professional selling skills workbook

Copyrights records by LaForge, Raymond W.


McGraw-Hill Companies, Inc. (7213 documents)
example document: American ethnicity

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005447057 / 2001-10-09
Date of Publication:
August 22, 2001
Date of Creation:
2000
Title:
Marketing : connecting with customers / Gilbert D. Harrell.
Edition:
2nd ed.
Basis of Claim:
New Matter: rev. & updated.
Previous Registration:
Prev. reg. 1998, TX 4-885-621.
Imprint:
Upper Saddle River, NJ : Prentice Hall, c2002.
Description:
591 p.
Variant title:
Marketing : connecting with customers
Copyright Claimant:
Pearson Education, Inc.
Names:
Gilbert D. Harrell (5 documents)
example document: Consumer behavior
Pearson Education, Inc. (5673 documents)
example document: Mind/body health

Copyrights records by Pearson Education, Inc.



Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005622537 / 2002-11-29
Date of Publication:
October 29, 2002
Date of Creation:
2001
Title:
Marketing : real people, real choices / Michael R. Solomon, Elnora W. Stuart.
Basis of Claim:
New Matter: rev. and updated.
Previous Registration:
Prev. reg. 1999, TX 5-065-529.
Copyright Note:
C.O. correspondence.
Imprint:
Upper Saddle, NJ : Prentice Hall, c2003 [2002]
Description:
616 p.
Variant title:
Marketing : real people, real choices
Copyright Claimant:
Pearson Education, Inc.
Names:
Michael R. Solomon (10 documents)
example document: Consumer behavior

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Elnora W. Stuart
Pearson Education, Inc. (5673 documents)
example document: Breakthrough mathematics

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005727357 / 2003-03-11
Date of Publication:
December 17, 2002
Date of Creation:
2002
Title:
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Edition:
4th ed.
Basis of Claim:
New Matter: revisions & additions.
Previous Registration:
Prev. reg.
Imprint:
Boston : McGraw Hill Irwin, c2004.
Description:
596 p.
Variant title:
Marketing : principles & perspectives
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
William O. Bearden (11 documents)
example document: Scaling procedures
Thomas N. Ingram (24 documents)
example document: Professional selling
Raymond W. LaForge (19 documents)
example document: Sales management
McGraw-Hill Companies, Inc. (7213 documents)
example document: Getting together. By Bank Street College of Education & Macmillan Publishing Company, Inc

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0005970550 / 2004-05-05
Date of Publication:
March 3, 2004
Date of Creation:
2004
Title:
Marketing : 3/3/2004 : MRKT0704.
Application Title:
CLEP--marketing--MRKT0704.
Description:
2 p.
Variant title:
Marketing : 3/3/2004 : MRKT0704
Other Title:
CLEP--marketing--MRKT0704
Copyright Claimant:
College Entrance Examination Board
Notes:
Secure test.
Authorship on Application:
text, no claim made for technical information such as accession & classification codes or computer program: Educational Testing Service, employer for hire.
Names:
College Entrance Examination Board (1217 documents)
example document: The University of the State of New York Regents competency test in reading, January 1988

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Educational Testing Service (4874 documents)
example document: District of Columbia state test book

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Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0006030091 / 2004-02-04
Date of Publication:
December 26, 2003
Date of Creation:
2003
Title:
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Basis of Claim:
New Matter: additional text.
Previous Registration:
Preexisting material: some text, photo & material.
Copyright Note:
C.O. correspondence.
Imprint:
Boston : McGraw Hill Irwin, c2004.
Description:
405 p.
Variant title:
Marketing : the core
Copyright Claimant:
McGraw-Hill Companies, Inc.
Names:
Roger A. Kerin (39 documents)
example document: Instructor's manual to accompany Marketing, first Canadian edition

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Steven W. Hartley (27 documents)
example document: Instructor's resource manual and PowerPoint CD package to accompany Marketing the core

Copyrights records by Hartley, Steven W.


William Rudelius (39 documents)
example document: An Introduction to contemporary business

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McGraw-Hill Companies, Inc. (7213 documents)
example document: Test bank to accompany Basic statistics for business and economics, second edition [by] Douglas A. Lind, Robert D. Mason

Marketing

Type of Work:
Non-dramatic literary work
Registration Number / Date:
TX0006211512 / 2005-09-02
Date of Publication:
August 12, 2005
Date of Creation:
2005
Title:
Marketing : website.
Description:
CD-ROM.
Copyright Claimant:
Jose Manuel Reyes, 1987-
Notes:
Text, artwork & photo.
Printout (7 p.) also deposited.
Names:
Jose Manuel Reyes 1987-

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